{"id":100082,"date":"2024-02-26T15:44:34","date_gmt":"2024-02-26T14:44:34","guid":{"rendered":"https:\/\/www.exoclick.com\/publisher-case-study-boost-popunder-revenues-with-frequency-capping\/"},"modified":"2024-03-15T10:44:38","modified_gmt":"2024-03-15T09:44:38","slug":"publisher-case-study-boost-popunder-revenues-with-frequency-capping","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/es\/publisher-case-study-boost-popunder-revenues-with-frequency-capping\/","title":{"rendered":"Publisher Case Study: boost Popunder revenues with Frequency Capping"},"content":{"rendered":"

Wondering how to boost Popunder revenues with Frequency Capping? ExoClick is one of the best Ad Networks for Publishers with Popunder tools<\/a><\/strong><\/span>, including Popunder ads: they are fullscreen, eye-catching; a great format to increase your website\u2019s advertising revenues. Although Popunders are pricier than other formats, your Advertisers will be happy to pay for this full-size high visibility format to promote their offers. Also they appear behind the browser window where your end user is enjoying your website\u2019s content instead of covering it. One way to further optimize your Popunder zones is by using ExoClick\u2019s Frequency Capping tool, which allows you to regulate the amount of times that Popunder ads are shown per active end user. With this tool you can achieve the perfect balance between boosting ad monetization revenues and offering the best possible browsing experience. This is exactly what the following 3 Publishers did, noticeably boosting impressions and revenues on their Popunder Mobile and Desktop zones, across GEOs. So, how does ExoClick\u2019s Frequency Capping tool work? Keep on reading this Popunder Frequency Capping Publisher Case Study <\/span>to find out.<\/p>\n

Boost ExoClick’s Popunder revenues with Frequency Capping<\/h2>\n

How does ExoClick\u2019s Frequency Capping tool work? <\/span>As stated above, you can ensure that you are using your Popunder zones at their full capacity by testing out ExoClick\u2019s Frequency Capping tool. It will help you find the perfect frequency to suit your needs. Here\u2019s what\u2019s in it for you if you decide to optimize your Popunder zones with Frequency Capping:<\/p>\n

#1 Increase your revenues: <\/b>Popunder eCPMs are of a higher value compared to Banner eCPMs, which means that you have a greater potential to earn more revenues from your Popunder zones, setting the best possible frequency for your specific website and end user behavior.<\/p>\n

#2 Increase your Popunder zones value:<\/b> Your Popunder Impressions will increase and you will be able to offer Advertisers more volumes for your Popunder ad zones, also increasing your zones\u2019 value and demand. Also, because you are in control of which verticals can be displayed on your ad zones, the ad\u2019s message will match with your end user\u2019s interests, which means these are high quality impressions.<\/p>\n

#3 Achieve a great user experience: <\/b>You are now in total control of how many times your ads are shown to each end user. Meaning that you can make sure that it is just the right amount of ads for your website\u2019s audience, making Popunders a part of their user journey and avoiding showing too many or too little ads per end user, steering clear of an intrusive ad experience and also making the most of this great ad zone to monetize your traffic.<\/p>\n

Here are 3 case studies carried out with 3 Publishers who decided to change the frequency in which they managed to boost Popunder revenues with Frequency Capping.<\/p>\n

#1 Popunder Frequency Capping Publisher Case Study: Mobile and Desktop<\/b><\/h2>\n

First off in this Popunder Frequency Capping Publisher Case Study, <\/span>Publisher number 1 wondered how to increase Popunder revenues and impressions on his Mobile and Desktop zones. He then reviewed them with his Account Manager, who advised to increase the frequency in which Popunder ads would be shown on his website. Initially, Popunder frequency was set so that each single end user would be shown 1 Popunder ad every 12 hours, which clearly wasn\u2019t enough for his specific website. He then decided to change the capping setting to show 1 ad per single user every hour, both for his Mobile and Desktop Popunder zones.<\/p>\n

Mobile<\/b><\/h3>\n

On Mobile, comparing 10 days before implementation to 10 days after the new frequency was set, he could observe noticeable increases in revenues and impressions:<\/p>\n