About Smart CPM
The smart CPM option bids for you at the best price possible.
Just set the maximum CPM bid you can pay and then let our system bid for you 24/7.
The system determines the lowest price you must pay to get the best position in the rotation of the campaigns up until your maximum bid price.
Used wisely,smart CPM is a great tool since it saves time and guarantees the best visibility at the most affordable price.
Note: Be realistic with your budgets as targeting too many impressions with a large bid price and a small budget could increase the chances of an overspend!