Members traffic
-
Advertisers! ExoClick launches the Ultimate Guide to Online Games Offers
Anna Quiroga — Marketing Content Creator
May 30, 2022 — Anunciantes, Business intelligence, Consejos, Formatos de anuncios, Fullpage Interstitial, Games, In Page Push Notification, Members traffic, Móvil, Native, Outstream, Pre-roll in-stream, Push Notifications, Responsive Display Ads, Targeting, Video
Online games have become one of the most popular forms of entertainment globally. This is why online games offers can lead to a great ROI for advertisers, especially with ExoClick’s traffic. According to Statista, online video games generated approximately 21.1 billion U.S. dollars in revenues in 2020. ExoClick serves 408,661,817 daily impressions for Games offers, including Free Content sites and Members area. If you are promoting and monetizing Games offers,... Read More
-
ExoClick updates The Ultimate Guide to Dating for 2022
Giles Hirst — Head of Communication
February 10, 2022 — Anunciantes, Consejos, Dating, email clicks, Formatos de anuncios, Members traffic
Converting Dating offers with ExoClick’s traffic can lead to a great ROI for advertisers. To help our clients maximize their revenues, we have updated our Ultimate Guide to Dating with the latest network statistics. We have also highlighted some new ad formats that give advertisers even more opportunities to convert their Dating offers. In the downloadable PDF you will find: Detailed Business Intelligence statistics about our traffic sources including volumes... Read More
-
How ExoClick innovated in 2021
Giles Hirst — Head of Communication
December 22, 2021 — Anunciantes, Company, Dating, Editores, Formatos de anuncios, Funcionalidades de la plataforma, In Page Push Notification, Members traffic, Multi-Format Ads, Native, Outstream, Video
As the online advertising industry continues to get more and more competitive, ExoClick’s platform and business assistance to clients provided several new features and revenue generation tips to help clients grow their businesses in 2021. Here are 7 ways ExoClick innovated in 2021. #1 Outstream Video ad format With the explosion of TikTok, Reels and the dominance of online video traffic the whole world is embracing short video content. Therefore... Read More
-
Members Area Publishers! In Profile Native ad zones explained
Giles Hirst — Head of Communication
November 17, 2021 — Dating, Editores, Formatos de anuncios, Members traffic
A Native ad contains an image, a Title (max 50 characters) a Description (max 90 characters) and also a Brand name (max 30 characters). It is designed to appear like the content of the website it is being displayed on. ExoClick has been working with selected Dating Members Area Publishers on a new Native ad zone concept: In Profile Native, where a Native ad that appears like a dating profile,... Read More
-
6 Reasons you should test TrafficMansion’s Members Area Native ad zones
TrafficMansion’s network of dating sites allow Native advertising within the profile sections of their dating sites. The Native ads allow two verticals: LiveCam and VoD offers. Our Business Intelligence department looked at Native CTRs for TrafficMansion sites compared to Free Content sites: As you can see TrafficMansion’s traffic achieves a much higher CTR compared to Free Content sites. This is because there are many positive benefits to targeting TrafficMansion’s members... Read More
-
The premium power of the Direct Link
Zara Mankoo — Publisher Account Manager - Members Area
October 6, 2020 — Anunciantes, Consejos, Dating, Formatos de anuncios, Funcionalidades de la plataforma, Games, Members traffic, Móvil, Web
ExoClick has introduced new premium quality traffic sources using the Direct Link ad format in the form of Menu Tabs and Back Button Offers, these Direct Links are now all premium hand picked selected spots. What is a Direct Link? The Direct Link which is a powerful and highly flexible ad format. Think of it as a click that goes ‘directly’ to your offer’s landing page. Direct Links are strategically... Read More
-
A typical working day for Business Development Manager Jorge Bravo
Giles Hirst — Head of Communication
May 26, 2020 — Careers, Company, Dating, Entrevistas, Members traffic
Have you ever wanted a career in Business Development? Jorge Bravo is a Business Development Manager here at ExoClick, focusing on dating traffic. We interviewed him to find out more about his role. What is Business Development and why is it so important? Business Development, or Biz Dev for short is normally considered an evolution of a sales role, but it is much more than just generating sales. Biz Dev... Read More
-
Traffic increases and vertical tips during COVID-19
Giles Hirst — Head of Communication
April 8, 2020 — Affiliates, Anunciantes, Business intelligence, Consejos, Dating, Games, Investigación de mercado, Members traffic
Network Traffic increases ExoClick’s Business Intelligence team has been closely monitoring our network’s traffic since various states of emergency and lockdowns were put into place by different GEOs. Below you can see the served impressions for each week from 9 March to 5 April, week 11 to week 15 of the year. The weekly percentages were calculated by comparing the traffic on our network from 2 to 8 March, week... Read More
-
Advertisers! How to get maximum value from Members Area traffic
Zara Mankoo — Publisher Account Manager - Members Area
March 17, 2020 — Anunciantes, Automation, Bidder, Business intelligence, Dating, Members traffic, Móvil, Web
What is Members area traffic? Members area traffic consists of users of any website that requires the user to sign up and join to see the content. This traffic source is very high quality and therefore highly valuable to advertisers. Dating tends to have the largest market share of members area traffic, but there are also other sources of membership sites such as VoD platforms, content pay sites and live... Read More
-
Do Dating offers convert better during Valentine’s Day? Yes!
Zara Mankoo — Publisher Account Manager - Members Area
February 10, 2020 — Anunciantes, Business intelligence, Dating, Members traffic
February’s big global event is Valentines Day and with the online dating industry generating $2.14 billion in revenues this year, dating is big business. In fact, research from Stanford University is demonstrated in the graph below shows that meeting a partner online far outweighs any other method. Dating site usage has risen year on year as single people looking for partners try out the different algorithms that dating sites use... Read More