Blog
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Online campaign trends for Chinese New Year 2023
Anna Quiroga — Marketing Content Creator
January 9, 2023 — Affiliates, Anunciantes, Bidder, Blog, Consejos, Devices, eCommerce, Formatos de anuncios, Fullpage Interstitial, Games, In Page Push Notification, In-Stream, Menu tabs, Móvil, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications, Social Messenger Traffic, Targeting, The Bidder, Video, Web
Chinese New year 2023 is just around the corner, it starts on Sunday January 22nd and lasts a full 16 days of celebration, but only the first 7 days are considered a public holiday (January 22nd–January 29th, 2023). This highly popular festival celebrates the beginning of a new year on the traditional lunar Chinese calendar, and it is one of the most important calendar events for the Chinese population. It... Read More
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Members Area Publisher Case study: Increase revenues with Menu Tabs
Anna Quiroga — Marketing Content Creator
November 30, 2022 — Blog, Case study, Dating, Devices, Editores, Formatos de anuncios, Members traffic, Menu tabs, Web
If you are a Publisher of a Members Area site and you haven’t enabled Menu Tabs, you are missing out! Menu Tabs are one of the best ways to convert advertisers’ offers for Members Area Traffic, especially when it comes to dating: Because daters are actively engaged with the content, they are more likely to click and generate conversions. This results in more competitive ad zones, which in turns translates... Read More
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Publishers! Meet Fluid Player: The lightweight free HTML video player
Anna Quiroga — Marketing Content Creator
November 22, 2022 — Blog, CTA, Fluid Player, Formatos de anuncios, IAB, In-Stream, Pre-roll in-stream, Video
Video advertising is currently one of the most profitable forms of advertising for publishers. If you are a publisher wondering what is the best way to monetize video content, you should use a powerful free HTML video player such as Fluid Player, which is free and open source. It’s also lightweight, and fully compatible with video ad formats. Additionally, it allows features such as CTA and Live Stream video ads... Read More
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World Cup 2022: Maximize your Online Sports Betting Offers
Anna Quiroga — Marketing Content Creator
November 14, 2022 — Affiliates, Anunciantes, Blog, Devices, Formatos de anuncios, Fullpage Interstitial, In Page Push Notification, Investigación de mercado, Móvil, Native, Outstream, Push Notifications, Social Messenger Traffic, Video, Web
Football fever is rapidly taking over the world as the FIFA World Cup 2022 approaches! Because everybody will be tuning in to watch the matches, it is the perfect time to promote your Online Sports Betting offers. To help you prepare for this occasion and to help buy gambling traffic that is high quality we have put together 10 Tips and Video advertising advice to maximize the results of your... Read More
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7 ways to maximize your Christmas online sales 2022
Anna Quiroga — Marketing Content Creator
November 10, 2022 — Blog, Consejos, Devices, eCommerce, Formatos de anuncios, Games, In Page Push Notification, Investigación de mercado, Native, Outstream, Push Notifications, Video, Web
Christmas is just around the corner! And it is the biggest shopping event of the year - even bigger than Black Friday and Cyber Monday. In this blog post we bring you 7 ways to maximize Christmas online sales, with Christmas strategy tips and network CTRs to help you generate better conversions using ExoClick’s traffic sources this holiday season. #1 Christmas online sales are the main growth driver This year,... Read More
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ExoClick’s traffic sources for Online Dating offers
Anna Quiroga — Marketing Content Creator
November 9, 2022 — Anunciantes, Blog, Consejos, Dating, Devices, email clicks, Formatos de anuncios, Fullpage Interstitial, In Page Push Notification, Members traffic, Móvil, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications, Responsive Display Ads, Social Messenger Traffic, Video, Web
Email Clicks, Members Area, Free Content Sites and, very recently added on our Marketplace, Social Media, are ExoClick’s best traffic sources for online dating offers. Which one is the most appropriate for your campaigns will depend on the nature of your product or service, its niche, and what audience you are looking to target - So, if you are ready to jump ahead and buy dating traffic, continue reading to... Read More
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Publishers! Increase CPMs using Responsive Display Ads with Async & iFrame
Anna Quiroga — Marketing Content Creator
October 31, 2022 — Anunciantes, Blog, Case study, Compliance, Formatos de anuncios, IAB, Móvil, Web
Hey Publisher! Have you made sure that your site codes are up-to-date and contain Async tags and the latest version of iFrame? More and more ExoClick Publishers are getting around to updating their website’s scripts using the latest Admin Panel codes. Some after their Account Manager’s recommendation, others because they realized that their ad zones run on unoptimized code such as old Standard or JS tags, affecting overall site and... Read More
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‘Your success is our commitment’: Meet ExoClick’s Client Care Team!
Anna Quiroga — Marketing Content Creator
October 7, 2022 — Blog, Careers, Client Care, Company, Entrevistas, Multicultural
ExoClick is an international innovative Ad Tech company which provides digital ad services to advertisers and publishers, helping them monetize their traffic and offers globally. With a client base that spreads across the globe, an instrumental part of the company is the Customer Success Team and Tech Support Team, which provides 24/7 multilingual assistance. Want to know more about this team and its wonderful members? Keep reading! Meet us: What's it... Read More
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Why are the IAB Standards important?
Bryan McDonald — Director of Compliance
September 29, 2022 — Ad security, Anunciantes, Blog, Compliance, Editores, IAB
The Interactive Advertising Bureau (IAB), established in 1996, is an advertising business organization that develops online advertising industry standards. The IAB Standards are a series of guidelines put in place by the IAB designed to support a healthy and sustainable online advertising industry, to curate a safe and pleasant browsing experience for the end user and promote the growth and health of the online advertising industry. It is the responsibility... Read More
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Members Area Menu Tabs 101
Anna Quiroga — Marketing Content Creator
September 28, 2022 — Anunciantes, Bidder, Blog, Dating, Formatos de anuncios, Members traffic, Traffic Share
Members Area traffic is a high quality dating traffic source. It consists of members of dating sites who are active users that have gone through a signup process to become a member of a website. 67% of Members Area traffic is from English speaking and tier 1 European countries. One of the best ways to convert any offer with dating site members is by targeting the Menu Tabs. These appear... Read More