{"id":98674,"date":"2023-12-13T12:30:09","date_gmt":"2023-12-13T11:30:09","guid":{"rendered":"https:\/\/www.exoclick.com\/publisher-case-study-using-exoclicks-ad-refresh-feature\/"},"modified":"2024-03-15T10:48:18","modified_gmt":"2024-03-15T09:48:18","slug":"publisher-case-study-using-exoclicks-ad-refresh-feature","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/de\/publisher-case-study-using-exoclicks-ad-refresh-feature\/","title":{"rendered":"Publisher Case Study using ExoClick’s Ad Refresh feature"},"content":{"rendered":"

Hey Publishers! Today we bring you a Publisher Case Study using ExoClick’s Ad Refresh feature: Have you enabled the new ExoClick Ad Refresh feature on your website\u2019s ad zones yet? If you haven\u2019t, you are missing out. Ad Refresh allows Publishers to rotate ad content on various Banner ad zones (including RDAs)<\/a><\/strong>. That allows them to serve several ads per user session, and maximize user time on their website using Ad Refresh. This not only allows Publishers to increase their viewable impressions as well as their ad zones\u2019 long-term value, but also gives Advertisers more chances to access more ad inventory – The more ads that are shown per zone, the more opportunities to place the winning bid! Here are the top 5 benefits:<\/p>\n

Publisher Case Study using ExoClick’s Ad Refresh feature: Ad Refresh Benefits<\/b><\/h2>\n

#1 Increase your ad zones\u2019 metrics! <\/b>By displaying multiple ads during a single end user session, Ad Refresh increases impressions and revenues per ad zone, as well as higher clicks and desirable zones for Advertisers to bid on.<\/p>\n

Please note that upon implementing the Ad Refresh feature, eCPMs metrics might experience some mild decreases, however this is completely normal and it will not affect the increases on the rest of metrics and you will be able to increase ad zones\u2019 quality impressions and clicks and also serve more ads per end user session using Ad Refresh.<\/p>\n

#2 Maximize end user time! <\/b>Maximize user time on your website using Ad Refresh by featuring up to 10 ads per session, providing optimal opportunities for ad zones to generate bids.<\/p>\n

#3 Improve end user experience! <\/b>Offering fresh ad content that matches your audience’s interests through Ad Refresh creates a better end user experience, leading to increased engagement, interest, and return visits.<\/p>\n

#4 Beat end user ad fatigue! <\/b>Ad Refresh prevents ad fatigue by avoiding repeat campaigns and showing different ads to end users after they have seen one, to drive more clicks to make your ad zone more competitive to Advertisers.<\/p>\n

#5 Aligned with Industry Standards! <\/b>ExoClick’s Ad Refresh adheres to Google and the IAB Standards, ensuring full compliance and providing peace of mind for the Industry Standards regulations while optimizing results for Advertisers and end users alike.<\/p>\n

If you want to read full details about this new feature, make sure to read the Ad Refresh feature launch here,<\/a> <\/strong>and learn how to increase impressions and revenue per ad zone with ExoClick\u2019s Ad Refresh feature now!<\/p>\n

To show you the positive effect that Ad Refresh can have on your ad zones, we looked at 4 Publisher Case Studies using ExoClick’s Ad Refresh feature, some for Desktop and some for Mobile devices. All Publishers tested out Ad Refresh on several ad zones on their websites, with their ad rotation timing set to 60 seconds. In all cases we will compare 30 days before to 30 days after Ad Refresh was activated.<\/p>\n

Publisher Case Study 1: Ad Refresh on Desktop ad zones<\/b><\/h2>\n

Let’s get started with the first Publisher Case Study using ExoClick’s Ad Refresh feature:\u00a0The first Publisher wanted to test out the benefits of Ad Refresh on his website for Desktop users, so he enabled the feature for this device type. He activated Ad Refresh on his Desktop Banner 300×250 NTVA ad zones.<\/p>\n

Comparing the month before implementation to 30 days after Ad Refresh was activated, he could observe increases in impressions, revenue and clicks:<\/p>\n