{"id":92223,"date":"2023-02-08T11:03:32","date_gmt":"2023-02-08T10:03:32","guid":{"rendered":"https:\/\/www.exoclick.com\/target-dating-sites-with-members-area-traffic-for-your-valentines-day-offers\/"},"modified":"2024-03-18T09:23:18","modified_gmt":"2024-03-18T08:23:18","slug":"target-dating-sites-with-members-area-traffic-for-your-valentines-day-offers","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/de\/target-dating-sites-with-members-area-traffic-for-your-valentines-day-offers\/","title":{"rendered":"Target Dating Sites with Members Area Traffic for your Valentine\u2019s Day offers"},"content":{"rendered":"<p class=\"p1\">Around <strong><a href=\"https:\/\/www.exoclick.com\/de\/get-your-dating-offers-ready-for-valentines-day-with-exoclicks-high-quality-traffic-sources\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Valentine\u2019s Day time<\/span><\/a><\/strong>, lots of daters looking for a special someone will increase their activity on Members Area dating sites. This is the ideal time for advertisers across the globe to target dating sites to promote streaming, games and dating offers. Members Area is one of the best traffic sources to target these verticals, because your ads are placed inside the Members Area section of dating sites, where opted-in dating site users who are currently active can view your ads.<\/p>\n<p class=\"p1\">To help you maximize your offers on Valentine\u2019s Day 2022, we have worked with the business intelligence department of Traffic Mansion, one of our biggest international publishers in the Members Area dating vertical, to bring you some fascinating insights into their dating traffic sources comparing 2021 and 2022. Their top 5 GEOs are all Tier 1 English speaking GEOS, making their traffic ideal for targeting English language ad creatives to a very large audience:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">US<\/li>\n<li class=\"li1\">UK<\/li>\n<li class=\"li1\">Canada<\/li>\n<li class=\"li1\">Australia<\/li>\n<li class=\"li1\">South Africa<\/li>\n<\/ul>\n<p class=\"p1\">Traffic Mansion\u2019s sites are ideal to promote games and streaming offers on all their ad formats, and dating offers on Popunders and Menu Tab ads. Continue reading to learn more about their ad formats, their network insights for registrations, signups and device performance.<\/p>\n<h2 class=\"p1\"><b>Target dating sites age niches: Registrations increases per age ranges<\/b><\/h2>\n<p class=\"p1\">Looking at Traffic Mansion data, comparing 2021 with 2022, there was a slight increase in the 18-24, 25-34 and 55-64 year age ranges. Here are the percentages for sign-ups across all age ranges:<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-92166 aligncenter\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021.png\" alt=\"2021 2022 target dating sites\" width=\"683\" height=\"683\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021.png 1080w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-300x300.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-1024x1024.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-150x150.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-768x768.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-956x956.png 956w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-406x406.png 406w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-500x500.png 500w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-220x220.png 220w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-460x460.png 460w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-242x242.png 242w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-189x189.png 189w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\n<p class=\"p1\"><strong><span class=\"s1\"><a href=\"https:\/\/www.exoclick.com\/de\/exoclicks-traffic-sources-for-online-dating-offers\/\" target=\"_blank\" rel=\"noopener\">The dating vertical<\/a><\/span><\/strong> is one which includes very specific niches, some of them focused on age groups, with specialized sites for different age groups, such as Dating for the over 50s, Senior Dating, Millennial dating, etc. This is something important to take into account when you target dating sites to promote your offers, so that you can adapt your ad texts and creatives to match your communication style to appeal to specific age groups.<\/p>\n<p class=\"p1\">For instance, if you are promoting a Games offer on sites focused on Millennial dating, remember to build your promo around games and content aimed at younger audiences. For example:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">Use phrases that appeal to this age group, here is a glossary of <a href=\"https:\/\/news.trendmicro.com\/2021\/11\/24\/a-glossary-of-gaming-slang-for-parents-thanksgiving-edition\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Gaming slang for young people.<\/span><\/a><\/li>\n<li class=\"li1\">Feature images of young people playing games, or screen shots of popular characters of young gamers.<\/li>\n<li class=\"li1\">Use lots of emojis, and abbreviated expressions such as GOAT (Greatest Of All Time), FTW (For The Win), etc.<\/li>\n<\/ul>\n<h2 class=\"p1\"><b>Learn from your daters\u2019 behavior: Sign up Peaks and device usage<\/b><\/h2>\n<p class=\"p1\">On Traffic Mansion\u2019s network of dating sites, sign up peaks happened globally, in January and February in 2022, with the build-up to Valentine\u2019s Day, and in June and July in 2021, where lots of daters make the most of the hot weather, seeking a summer romance! We can see an increase in signups from 2021 to 2022, with medium signup rates spreading out all the way to September in 2022:<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-92174 aligncenter\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/Valentines-Day-1.png\" alt=\"Valentine's Day 2021 2022 target dating sites\" width=\"750\" height=\"293\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/Valentines-Day-1.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/Valentines-Day-1-300x117.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/Valentines-Day-1-150x59.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/Valentines-Day-1-768x300.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/Valentines-Day-1-720x281.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/Valentines-Day-1-530x207.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/Valentines-Day-1-320x125.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/Valentines-Day-1-820x320.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/Valentines-Day-1-526x205.png 526w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/Valentines-Day-1-338x132.png 338w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p class=\"p1\"><span style=\"color: #ff0000;\"><strong>Red =<\/strong><\/span> Highest peak<br \/>\n<span style=\"color: #ff6600;\"><strong>Orange =<\/strong><\/span> Medium peak<br \/>\n<span style=\"color: #333333;\"><strong>Grey =<\/strong> <\/span>Normal<\/p>\n<p class=\"p1\">As we can see above, in 2021, as life was slowly going back to normal after the pandemic, signups for Traffic Mansion dating sites didn\u2019t fully peak until June and July, where the warmer weather allowed for a more active social scene &#8211; However, we can still see a medium level of signups during Valentine\u2019s. In 2022, as the social scene has fully recovered, we can see the highest peak of signups in January (daters most likely wanted to start the year finding a special partner) and in February, as a result of the buildup towards Valentine\u2019s Day. We can expect a similar increase in Valentine\u2019s Day sign ups this year<b>.<\/b><\/p>\n<h3 class=\"p1\"><b>Devices Breakdown<\/b><\/h3>\n<p class=\"p1\">According to Traffic Mansion, Mobile has been the device that has been used the most, and the one that has displayed growth in usage from 2021 to 2022. This is mainly because potential daters will look through dating profiles when they commute back and forth from and to work, stuck in traffic, during breaks, and at home, all with the convenience of their phone. In 2021, most of the population were still working from home, using their laptops and tablets more than they would compared to more normal times, when the day is spent mostly outside of the house, making the phone the personal device of preference.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-92182 aligncenter\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-TM-devices.png\" alt=\"2021 Traffic Mansion devices\" width=\"621\" height=\"621\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-TM-devices.png 1080w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-TM-devices-300x300.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-TM-devices-1024x1024.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-TM-devices-150x150.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-TM-devices-768x768.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-TM-devices-956x956.png 956w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-TM-devices-406x406.png 406w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-TM-devices-500x500.png 500w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-TM-devices-220x220.png 220w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-TM-devices-460x460.png 460w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-TM-devices-242x242.png 242w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/2021-TM-devices-189x189.png 189w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/p>\n<h2 class=\"p1\"><b>Buying Traffic Mansion\u2019s members area traffic on ExoClick\u2019s platform<\/b><\/h2>\n<p class=\"p1\">Converting Dating offers with ExoClick\u2019s members area traffic can lead to a great ROI for advertisers, because you can target dating sites that are high quality, across the globe. Are you thinking of buying dating traffic from Traffic Mansion? Here are the <strong><a href=\"https:\/\/www.exoclick.com\/de\/werbetreibende\/werbeformate\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">ad formats<\/span><\/a><\/strong> that they serve:<\/p>\n<p class=\"p1\"><b>Banner ads: <\/b>Members Area sites have limited banner ad spots, which means that the end user isn\u2019t bombarded with ads during their user experience on the dating site. This ensures that your banner ad will really stand out as there is less competition for eyeballs. Traffic Mansion offers the following Banner ads: Games and Streaming.<\/p>\n<p class=\"p1\"><b>Direct links, or menu tabs: <\/b>All our <strong><a href=\"https:\/\/www.exoclick.com\/de\/members-area-menu-tabs-101\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Menu Tabs<\/span><\/a><\/strong> are ad zones that are displayed in prime position, they appear within the menu section of Traffic Mansion\u2019s network of sites. The network Menu Tabs are available for bidding on CPC or on flat\/monthly Traffic Share deals. Traffic Mansion offers the following Menu Tabs: Games, Streaming, and Dating.<\/p>\n<p class=\"p1\">During Valentine\u2019s Week 2022 Menu Tabs on Members Area traffic on ExoClick\u2019s Network experienced huge increases in clicks, showcasing online users trying to find themselves a Valentine\u2019s date:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><b>Desktop: +<\/b>10.2% increase<\/li>\n<li class=\"li1\"><b>Mobile: +<\/b>30.5% increase<\/li>\n<li class=\"li1\"><b>Tablet: +<\/b>16.6% increase<\/li>\n<\/ul>\n<p class=\"p1\"><b>Native ads: <\/b>Native ads are perfect to target offers on dating sites because they look exactly like the editorial content of a website, catering for a very immersive user experience, and leading to high CTRs and conversions. Traffic Mansion Native ad zones are available for Games and Streaming.<\/p>\n<p class=\"p1\"><b>Popunder ads: <\/b>Popunders are a very popular format because they are served in the end user\u2019s browser after they close the website where the Popunder has been served. It is a large format ad, so it offers advertisers a large creative opportunity to appeal to end users for their offer and publishers can earn big revenues from the ad format. Traffic Mansion allows for Popunders: Games, Streaming, and Dating offers.<\/p>\n<p class=\"p1\">Are you looking to buy dating traffic using Traffic Mansion\u2019s or other Members Area traffic sources? Get in touch with your account manager or <strong><a href=\"https:\/\/www.exoclick.com\/de\/kontakt\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">our Customer Success team<\/span><\/a><\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to target Dating Sites: Maximize your offers on Valentine\u2019s Day 2022 with Traffic Mansion&#8217;s high quality dating traffic!<\/p>\n","protected":false},"author":1241,"featured_media":92215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1124,422,123,1140],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Target Dating Sites with Members Area Traffic for your Valentine\u2019s Day offers - ExoClick<\/title>\n<meta name=\"description\" content=\"How to target Dating Sites: Maximize your offers on Valentine\u2019s Day 2022 with Traffic Mansion&#039;s high quality dating traffic!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/de\/target-dating-sites-with-members-area-traffic-for-your-valentines-day-offers\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Target Dating Sites with Members Area Traffic for your Valentine\u2019s Day offers\" \/>\n<meta property=\"og:description\" content=\"How to target Dating Sites: Maximize your offers on Valentine\u2019s Day 2022 with Traffic Mansion&#039;s high quality dating traffic!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exoclick.com\/de\/target-dating-sites-with-members-area-traffic-for-your-valentines-day-offers\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoClick\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-08T10:03:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-18T08:23:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/02\/Target-Dating-Sites-with-Members-Area-Traffic-for-your-Valentines-Day-offers.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anna Quiroga\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Quiroga\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.exoclick.com\/de\/target-dating-sites-with-members-area-traffic-for-your-valentines-day-offers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.exoclick.com\/de\/target-dating-sites-with-members-area-traffic-for-your-valentines-day-offers\/\"},\"author\":{\"name\":\"Anna Quiroga\",\"@id\":\"https:\/\/www.exoclick.com\/#\/schema\/person\/61e957b6fec63c5184b2aba7febbceea\"},\"headline\":\"Target Dating Sites with Members Area Traffic for your Valentine\u2019s Day offers\",\"datePublished\":\"2023-02-08T10:03:32+00:00\",\"dateModified\":\"2024-03-18T08:23:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.exoclick.com\/de\/target-dating-sites-with-members-area-traffic-for-your-valentines-day-offers\/\"},\"wordCount\":1076,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.exoclick.com\/#organization\"},\"articleSection\":[\"Advertiser tips\",\"Dating\",\"Marktforschung\",\"Members Area\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.exoclick.com\/de\/target-dating-sites-with-members-area-traffic-for-your-valentines-day-offers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.exoclick.com\/de\/target-dating-sites-with-members-area-traffic-for-your-valentines-day-offers\/\",\"url\":\"https:\/\/www.exoclick.com\/de\/target-dating-sites-with-members-area-traffic-for-your-valentines-day-offers\/\",\"name\":\"Target Dating Sites with Members Area Traffic for your Valentine\u2019s Day offers - 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