{"id":90428,"date":"2022-10-18T10:04:07","date_gmt":"2022-10-18T08:04:07","guid":{"rendered":"https:\/\/www.exoclick.com\/email-clicks-are-one-of-the-best-traffic-sources-for-dating-offers\/"},"modified":"2024-03-18T11:05:15","modified_gmt":"2024-03-18T10:05:15","slug":"email-clicks-are-one-of-the-best-traffic-sources-for-dating-offers","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/de\/email-clicks-are-one-of-the-best-traffic-sources-for-dating-offers\/","title":{"rendered":"Email Clicks are one of the best traffic sources for dating offers"},"content":{"rendered":"

When you<\/span> buy dating traffic<\/b>, one source: Email marketing, is one of the <\/span>best traffic sources for dating offers<\/b>. Our Email Clicks ad format can be a highly effective way of reaching end users. In this article we will explain what are Email Clicks? We will also look at why are Email Clicks one of the best traffic sources for dating offers? How to optimize an Email Clicks campaign and some extra tips to maximize the impact of your email marketing campaign.<\/span><\/p>\n

What are Email Clicks?<\/h2>\n

Using our Email Clicks ad format, our dating membership site publishers send an email campaign on your behalf to dating site users inboxes. These are email opted-in dating site users who are currently using or have been active users of dating websites. The email they receive is a template that features a subject line, a short text and a call to action (advertiser link) that directs the user to your offer\u2019s landing page or sign up form. Bidding is CPC.\u00a0<\/span><\/p>\n

Why are Email Clicks one of the<\/strong> <\/span>best traffic sources for dating offers<\/b>?<\/span><\/h2>\n

Device volumes & conversion rates:<\/b> We are now living in a mobile first world, mobile devices are everyone’s personal computer now to keep up with news, social media, emails and of course, dating apps and sites. Therefore it is no surprise that our volumes for Email Clicks are 86.1% for Mobile, followed by 12.3% on Desktop and 1.5% on Tablet. Additionally, when you buy dating traffic, the Email Clicks traffic source performs with higher global conversion rates for mobile devices, second best Tablet and third on Desktop.<\/span><\/p>\n

\"Email<\/p>\n

GEOs by volumes:<\/b> ExoClick\u2019s daily volumes are 740k clicks, with many of our sources being exclusive to ExoClick. The majority of clicks come from English speaking GEOs (92.2%): US, UK, CA, AU and tier 1 EU.\u00a0<\/span><\/p>\n

How to optimise an Email Clicks campaign<\/b><\/h2>\n

These 4 steps, from our expert account managers will help you you optimize your campaigns successfully:<\/span><\/p>\n

Step 1: Use SubIDs<\/b><\/p>\n

Email users are a quality audience in marketing terms, which is why we suggest that you buy dating traffic using this source. Once the end user has clicked on your Email they are already interested in joining your dating site with the possibility of buying a subscription. They have been informed about your offer in the Email, and they want to try it out. That\u2019s why normally the shorter the funnel, the better the ROI of your campaigns. Segmentation is important as it is with other channels. Even though email traffic comes from a number of bigger sources, the acquisition funnel matters. Always break down a source by a SubID as some segments may not work as well for your products as the others. To do this add the {tags} token to your URLs to receive the SubID information. Each SubID is related to one source\u2019s database, and there are different SubIDs for each ad zone. By doing this you will optimize your campaign to find the best traffic from each zone.<\/span><\/p>\n

Here is an example of what your url should contain:<\/span><\/p>\n

http:\/\/mylanding.com?s1={zone_id}&SubID={tags}<\/strong><\/p>\n

Once you have collected some SubIDs, you have 2 options: Blacklist poorly performing ones and Whitelist good performing ones from the Keywords section within Campaign Settings.<\/span><\/p>\n

Step 2: Use Frequency Capping<\/b><\/p>\n

Frequency Capping is the amount of times you want your Email Clicks to be shown to a single end user. Here are three techniques you can test:<\/span><\/p>\n