{"id":87463,"date":"2022-04-04T14:25:32","date_gmt":"2022-04-04T12:25:32","guid":{"rendered":"https:\/\/www.exoclick.com\/publisher-guide-to-responsive-display-ads\/"},"modified":"2024-03-18T12:23:15","modified_gmt":"2024-03-18T11:23:15","slug":"publisher-guide-to-responsive-display-ads","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/de\/publisher-guide-to-responsive-display-ads\/","title":{"rendered":"Publisher Guide to Responsive Display Ads"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A <strong>Responsive Display Ad (RDA)<\/strong> is a Banner ad that automatically adapts its size, format and appearance to fit any standard IAB Banner display ad placement. RDAs are used by Advertisers and Publishers on Google Ads and now they are available on ExoClick\u2019s platform. RDAs are created automatically from an Advertiser&#8217;s uploaded assets: images and texts (title, description and brand). ExoClick&#8217;s system then combines and adjusts them so that the final Banner creatives fit all of the following Publisher Banner display ad zone specifications:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">160&#215;600<\/span><\/li>\n<li>300&#215;100<\/li>\n<li>300&#215;250<\/li>\n<li>300&#215;500<\/li>\n<li>728&#215;90<\/li>\n<li>900&#215;250<\/li>\n<\/ul>\n<p><span style=\"font-size: 18pt;\"><b>Publisher Benefits of Responsive Display Ads<\/b><\/span><\/p>\n<p><b>Attract more Advertisers to bid on your ad zones:<\/b><span style=\"font-weight: 400;\"> Some Advertisers have limited design resources for ad creatives, this can:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Impede them from creating a large range of ad variations to test<\/span><\/li>\n<li>Limit them by the lack of different sizes for their Banner creatives to test out different sized Banner ad zones.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">ExoClick\u2019s systems ability to create Responsive Display Ads, opens up more available inventory for Advertisers to target, which leads to more demand for your various Banner display ad zones.<\/span><\/p>\n<p><b>Aligned with the IAB industry Standards and Google:<\/b><span style=\"font-weight: 400;\"> All RDAs are guaranteed to meet the industry standard ad weight because ExoClick\u2019s system automatically creates the RDAs to be fully aligned with the<\/span><a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2019\/04\/IABNewAdPortfolio_LW_FixedSizeSpec.pdf\"><span style=\"font-weight: 400;\"> IAB industry standards <\/span><\/a><span style=\"font-weight: 400;\">and Google Chrome\u2019s recommendations, so RDA ad zones are fully compliant with Google.\u00a0<\/span><\/p>\n<p><b>A great end user experience: <\/b><span style=\"font-weight: 400;\">RDAs are designed to fit seamlessly with your different ad zone sizes, RDAs do not produce ad creatives that are displayed squashed or pixelated, because the format is fully responsive. This provides a great end user browsing experience.<\/span><\/p>\n<p><b>Qualified clicks means higher eCPM: <\/b><span style=\"font-weight: 400;\">Advertisers include a Brand name in their RDA asset texts. This Brand name is then displayed to end users on the RDA Banner creative. This means that the end user knows that the RDA is an ad, and will only click on the ad if he is interested in the offer. This is great news for you as a Publisher, because this will lead to a higher click thru ratio, making your RDA banner zones more competitive, which in turn brings higher bids for your in demand zones, leading to higher eCPMs..<\/span><\/p>\n<p><b>Super easy setup<\/b><span style=\"font-weight: 400;\">: To change your Banner ad zones to RDAs doesn\u2019t require any additional setup. In fact, by default it is already enabled, so you are ready to go.<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>Setting up RDAs<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">So as mentioned, by default ExoClick Publishers now have Responsive Display Ads (RDA) enabled on their ad zones within their Admin Panel. Please note that RDA only works with ad zones using Asynchronous tags or iframes, and not old JS tags. You can get the latest Asynchronous script from your <\/span><a href=\"https:\/\/admin.exoclick.com\/panel\/publisher\/sites-and-zones\"><span style=\"font-weight: 400;\">sites &amp; zones<\/span><\/a><span style=\"font-weight: 400;\"> section in your Admin Panel. <\/span><a href=\"https:\/\/www.exoclick.com\/de\/get-faster-banner-ad-load-times-with-asynchronous-tags\/\"><span style=\"font-weight: 400;\">Here are the benefits<\/span><\/a><span style=\"font-weight: 400;\"> of using Asynchronous tags.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To disable RDAs on your ad zones, simply turn off the RDA switch. Although we highly recommend that you keep RDA enabled to gain from the previous benefits we listed.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-87436\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Set-up.png\" alt=\"Publisher Guide to Responsive Display Ads\" width=\"1090\" height=\"555\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Set-up.png 1090w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Set-up-300x153.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Set-up-1024x521.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Set-up-150x76.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Set-up-768x391.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Set-up-720x367.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Set-up-530x270.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Set-up-982x500.png 982w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Set-up-320x163.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Set-up-820x418.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Set-up-475x242.png 475w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Set-up-338x172.png 338w\" sizes=\"(max-width: 1090px) 100vw, 1090px\" \/><\/p>\n<p><span style=\"font-size: 18pt;\"><b>Statistics<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">ExoClick Publishers can see how each campaign type is performing on a zone where RDA is enabled under the zone types stats.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-87444\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Statistics.png\" alt=\"Publisher Guide to Responsive Display Ads\" width=\"1251\" height=\"573\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Statistics.png 1251w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Statistics-300x137.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Statistics-1024x469.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Statistics-150x69.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Statistics-768x352.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Statistics-720x330.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Statistics-530x243.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Statistics-1092x500.png 1092w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Statistics-320x147.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Statistics-820x376.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Statistics-526x242.png 526w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/RDA-Publisher-Statistics-338x155.png 338w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For further information please contact your account manager or a Customer Success Specialist <\/span><a href=\"https:\/\/www.exoclick.com\/de\/kontakt\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publishers! Did you know that converting your Banner ad zones to Responsive Display Ads can create more demand for your ad zones and increase revenues?<\/p>\n","protected":false},"author":22,"featured_media":87455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[155,142,1132,860],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publisher Guide to Responsive Display Ads - ExoClick<\/title>\n<meta name=\"description\" content=\"A Responsive Display Ad (RDA) is a Banner ad that automatically adapts its size, format and appearance to fit any standard IAB Banner display ad placement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/de\/publisher-guide-to-responsive-display-ads\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publisher Guide to Responsive Display Ads\" \/>\n<meta property=\"og:description\" content=\"A Responsive Display Ad (RDA) is a Banner ad that automatically adapts its size, format and appearance to fit any standard IAB Banner display ad placement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exoclick.com\/de\/publisher-guide-to-responsive-display-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoClick\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-04T12:25:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-18T11:23:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/04\/Publisher-Guide-to-Responsive-Display-Ads_blog-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ada Llorca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ada Llorca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.exoclick.com\/de\/publisher-guide-to-responsive-display-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.exoclick.com\/de\/publisher-guide-to-responsive-display-ads\/\"},\"author\":{\"name\":\"Ada Llorca\",\"@id\":\"https:\/\/www.exoclick.com\/#\/schema\/person\/d3e4a0d9817d6fc8e0662e685dc88dcb\"},\"headline\":\"Publisher Guide to Responsive Display Ads\",\"datePublished\":\"2022-04-04T12:25:32+00:00\",\"dateModified\":\"2024-03-18T11:23:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.exoclick.com\/de\/publisher-guide-to-responsive-display-ads\/\"},\"wordCount\":542,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.exoclick.com\/#organization\"},\"articleSection\":[\"Anleitung\",\"Plattformfunktionen\",\"Publisher tips\",\"Responsive Display Ads\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.exoclick.com\/de\/publisher-guide-to-responsive-display-ads\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.exoclick.com\/de\/publisher-guide-to-responsive-display-ads\/\",\"url\":\"https:\/\/www.exoclick.com\/de\/publisher-guide-to-responsive-display-ads\/\",\"name\":\"Publisher Guide to Responsive Display Ads - 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