{"id":82127,"date":"2021-02-10T16:18:49","date_gmt":"2021-02-10T15:18:49","guid":{"rendered":"https:\/\/www.exoclick.com\/video-keywords-tags-for-publishers-advertisers\/"},"modified":"2023-11-10T10:48:03","modified_gmt":"2023-11-10T09:48:03","slug":"video-keywords-tags-for-publishers-advertisers","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/de\/video-keywords-tags-for-publishers-advertisers\/","title":{"rendered":"Video Keywords Tags for Publishers &#038; Advertisers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">ExoClick offers 3 different video ad formats: In-Stream, Outstream and Video Slider. Keyword targeting is especially useful for video formats because publishers tend to have lots of video content on their sites covering hundreds of different content genres. Keywords can then be used by an advertiser to target specific video content ad zones with relevant video ads.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\"><b>Why is keyword targeting useful?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are an advertiser, <\/span><b>Keyword targeting<\/b><span style=\"font-weight: 400;\"> helps you match the content of your video ad campaign with the content of specific websites, webpages and even each piece of video content on a website. For example, if you have a dating offer you could use keyword targeting with words like: love, dating, romance, couple, etc. That way your video dating ad will appear next to content on a publishers site where the keyword tags are placed. Because your ad will be more contextually relevant to the user, you will get more quality clicks which leads to more conversion opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are a publisher using Keywords related to specific content on your website pages and to video content, will attract advertisers with specific products or video creatives related to the keywords you have added.\u00a0 Advertisers interested in your keywords will be more interested in the ad zone, because their ad will be more contextually interesting to the end user, the advertisers offer will get more qualified clicks which increases the CTR for the ad zone and will bring you a higher eCPM.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\"><b>Advertisers &#8211; How to use keyword targeting<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">To be matched with publisher keywords in your campaign you should keep your keywords simple, common, and generic. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instead of <\/span><b>\u201chow to make money\u201d<\/b><span style=\"font-weight: 400;\"> just use <\/span><b><i>\u2018money\u2019<\/i><\/b> <span style=\"font-weight: 400;\">or <\/span><b><i>\u2018income\u2019<\/i><\/b><b>\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you want to specify keywords for your campaign, you can add up to <\/span><b>500 words<\/b><span style=\"font-weight: 400;\">, but don&#8217;t be too restrictive in your choices, otherwise, you may end up with no traffic to target.<\/span><\/p>\n<p><b>Please Note: <\/b><span style=\"font-weight: 400;\">In order to start receiving traffic, the campaign should match the keywords that the publisher ad zones are sending, not all publishers use Keyword targeting, so it is best to mix your Keyword targeting with Category targeting to maximise your opportunities, otherwise your campaign may not get any traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adding the keywords is simple:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to Step 3: <\/span><b>Targeting<\/b><span style=\"font-weight: 400;\"> of creating a campaign.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the <\/span><b>Keywords<\/b><span style=\"font-weight: 400;\"> section, enter each word on a separate line, in this example we have chose <\/span><b>money<\/b><span style=\"font-weight: 400;\"> and <\/span><b>income<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can target or block any keyword in any language.<\/span><\/li>\n<\/ol>\n<p><strong>Targeted Keywords<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-82083\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-1.png\" alt=\"\" width=\"1521\" height=\"308\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-1.png 1521w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-1-300x61.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-1-1024x207.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-1-150x30.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-1-768x156.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-1-720x146.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-1-530x107.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-1-320x65.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-1-820x166.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-1-526x107.png 526w\" sizes=\"(max-width: 1521px) 100vw, 1521px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You also have the option to block Keywords, in the example below we have chosen the Keyword <\/span><b>humour<\/b><span style=\"font-weight: 400;\">, which will block all ad zones and websites that are tagged as humorous.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-82091\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-2.png\" alt=\"\" width=\"1515\" height=\"308\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-2.png 1515w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-2-300x61.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-2-1024x208.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-2-150x30.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-2-768x156.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-2-720x146.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-2-530x108.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-2-320x65.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-2-820x167.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-2-526x107.png 526w\" sizes=\"(max-width: 1515px) 100vw, 1515px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Please note:<\/strong> You cannot target and block keywords at the same time in campaigns, you can only choose to target or to block.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you can use a <\/span><b><i>{keyword}<\/i><\/b><span style=\"font-weight: 400;\"> or <\/span><b><i>{tags}<\/i><\/b><span style=\"font-weight: 400;\"> token in the campaign\u2019s URL to see the values matched on your site. You can do this is the Select Ad Destination of your Landing Page URL.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-82099\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image.png\" alt=\"\" width=\"1624\" height=\"626\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image.png 1624w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-300x116.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-1024x395.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-150x58.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-768x296.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-1536x592.png 1536w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-720x278.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-530x204.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-1297x500.png 1297w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-320x123.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-820x316.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/image-526x203.png 526w\" sizes=\"(max-width: 1624px) 100vw, 1624px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\"><b>Publishers &#8211; How to set up Keyword tags<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply ad <\/span><b><i>\u2018tags\u2019<\/i><\/b><span style=\"font-weight: 400;\"> within your video ad zone\u2019s code. For example, suppose you have video that features funny comedy. This would be ideal for an advertiser who has a humorous ad creative or is pushing a website that sells online jokes and tricks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To attract these ads you could insert into your video ad zone the tags<\/span> <b><i>&#8216;general&#8217;<\/i><\/b><span style=\"font-weight: 400;\"> to show the ad zone is open to all general types of ad creative and <\/span><b><i>&#8216;humour&#8217;<\/i><\/b><span style=\"font-weight: 400;\"> to attract the aforementioned type of advertiser.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The parameter to use for video ad zones is <\/span><b><i>tags<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are examples using ExoClick\u2019s three video ad formats:<\/span><\/p>\n<ul>\n<li><b>In-Stream Video VAST &#8211;\u00a0<\/b><span style=\"font-weight: 400;\">Added <\/span><b><i>&amp;<\/i><\/b><b><i>tags<\/i><\/b><b><i>=<\/i><\/b><b><i>&#8216;general, humour&#8217; <\/i><\/b><i>(this can also be used for In-video Banner VAST ad zones)<\/i><\/li>\n<\/ul>\n<div class=\"snippetcpt-wrap\" id=\"snippet-82109\" data-id=\"82109\" data-edit=\"\" data-copy=\"\/de\/wp-json\/wp\/v2\/posts\/82127?snippet=f0ec7abd0e&#038;id=82109\" data-fullscreen=\"https:\/\/www.exoclick.com\/de\/code-snippets\/in-stream-keyword-tag\/?full-screen=1\">\n\t\t\t\t<pre class=\"prettyprint linenums lang-html\" title=\"In-Stream keyword tag\">https:\/\/syndication.examplesite.com\/splash.php?idzone=1234567&amp;tags=general,humour<\/pre>\n\t\t\t<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Video Slider &#8211;\u00a0<\/b><span style=\"font-weight: 400;\">Added <\/span><b><i>tags<\/i><\/b><b><i>=<\/i><\/b><b><i>&#8216;general, humour&#8217;<\/i><\/b><\/li>\n<\/ul>\n<div class=\"snippetcpt-wrap\" id=\"snippet-82111\" data-id=\"82111\" data-edit=\"\" data-copy=\"\/de\/wp-json\/wp\/v2\/posts\/82127?snippet=f0ec7abd0e&#038;id=82111\" data-fullscreen=\"https:\/\/www.exoclick.com\/de\/code-snippets\/video-slider-code-snippet\/?full-screen=1\">\n\t\t\t\t<pre class=\"prettyprint linenums lang-javascript\" title=\"Video Slider code snippet\">&lt;script type=&quot;text\/javascript&quot; src=&quot;https:\/\/ads.examplesite.com\/video-slider.js&quot;&gt;&lt;\/script&gt;\r\n&lt;script type=&quot;text\/javascript&quot;&gt;\r\nvar adConfig = {\r\n    &quot;idzone&quot;: 3723071,\r\n    &quot;frequency_period&quot;: 15,\r\n    &quot;close_after&quot;: 0,\r\n    &quot;sound_enabled&quot;: 0,\r\n    &quot;on_complete&quot;: &quot;repeat&quot;,\r\n    &quot;branding_enabled&quot;: 1,\r\n    &quot;sub&quot;: &quot;10004734&quot;,\r\n    &quot;tags&quot;: &quot;general,humour&quot;\r\n};\r\nExoVideoSlider.init(adConfig);\r\n&lt;\/script&gt;\r\n<\/pre>\n\t\t\t<\/div>\n<ul>\n<li><b>Outstream Video &#8211;\u00a0<\/b><span style=\"font-weight: 400;\">Added <\/span><b><i>data-tags<\/i><\/b><b><i>=<\/i><\/b><b><i>&#8216;general, humour&#8217;<\/i><\/b><\/li>\n<\/ul>\n<div class=\"snippetcpt-wrap\" id=\"snippet-82113\" data-id=\"82113\" data-edit=\"\" data-copy=\"\/de\/wp-json\/wp\/v2\/posts\/82127?snippet=f0ec7abd0e&#038;id=82113\" data-fullscreen=\"https:\/\/www.exoclick.com\/de\/code-snippets\/outstream-code-snippet\/?full-screen=1\">\n\t\t\t\t<pre class=\"prettyprint linenums lang-javascript\" title=\"Outstream code snippet\">&lt;script type=&quot;application\/javascript&quot;\r\ndata-idzone=&quot;7891011&quot;\r\n    data-tags=&quot;general,humour&quot;\r\n    data-sub=&quot;10004734&quot;\r\n    src=&quot;https:\/\/a.examplesite.com\/video-outstream.js&quot; async&gt;\r\n&lt;\/script&gt;\r\n<\/pre>\n\t\t\t<\/div>\n<p><span style=\"font-weight: 400;\">For more information on Keywords check out our documentation <\/span><a href=\"https:\/\/docs.exoclick.com\/docs\/publisher-faq\/#tagskeywords-in-your-ad-zones\"><span style=\"font-weight: 400;\">How can I use keywords to improve advertising matches?<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keyword targeting helps advertisers match their offers with keywords tagged by publishers within their ad zones. It brings a higher CTR and a higher value for the ad zone.<\/p>\n","protected":false},"author":20,"featured_media":82119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[155,99],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video Keywords Tags for Publishers &amp; Advertisers - ExoClick<\/title>\n<meta name=\"description\" content=\"Keyword targeting helps advertisers match their offers with keywords tagged by publishers within their ad zones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/de\/video-keywords-tags-for-publishers-advertisers\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Keywords Tags for Publishers &amp; 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