{"id":79003,"date":"2020-06-22T09:42:22","date_gmt":"2020-06-22T07:42:22","guid":{"rendered":"https:\/\/www.exoclick.com\/affiliate-case-study-40-roi-with-localised-dating-offer-test-using-video-slider\/"},"modified":"2020-06-22T10:00:34","modified_gmt":"2020-06-22T08:00:34","slug":"affiliate-case-study-40-roi-with-localised-dating-offer-test-using-video-slider","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/de\/affiliate-case-study-40-roi-with-localised-dating-offer-test-using-video-slider\/","title":{"rendered":"Affiliate Case Study: 40% ROI with localised dating offer using Video Slider"},"content":{"rendered":"

Experienced affiliate marketing professional Filipe Dominguez<\/a> shares a campaign case study on how he tested the Video Slider ad format for a localised dating offer.<\/p>\n

Campaign period:<\/strong> 28 May – 15 June 2020 (19 days)
\nOffer:<\/strong> Localised dating website
\nAd Network:<\/strong> ExoClick
\nAd format:<\/strong> Video Slider
\nGEO:<\/strong> Spain
\nInvestment:<\/strong> $262.10
\nTotal income:<\/strong> $369
\nNet profit:<\/strong> $107.01
\nConversions:<\/strong> 123
\nROI:<\/strong> 40.82%<\/p>\n

Introduction<\/strong>
\nI had been using the Instant Message format on ExoClick for a while now to convert various dating offers. But I was seeing a drop in conversions in Spain, so my ExoClick account manager recommended that I test the Video Slider format, which is similar to the IM, sliding in from the bottom right of the webpage. I had tested dating offers with video ads before, using pre-roll in-stream and that had worked quite well, so I already had the content for the ads. So here are the results of my first test using the video slider for dating.<\/p>\n

Creative<\/strong>
\nAs Spain was still gradually coming out of lockdown, I concentrated more on the online flirting angle as physically meeting was still difficult, so I chose a simple 22 second video ad creative that showed some different dating profiles, images of a guy and a girl video chatting on a laptop and mobile with 4 texts (translated into Spanish):<\/p>\n

Feeling lonely?
\nJoin in the fun!
\nEverybody is flirting online
\nSign up now!<\/p>\n

All clicks went through to a pre lander which contained testimonials from male and female users on how the dating site had entertained them during lockdown, CTA was a \u2018Join in the fun!\u2019 button that led to a sign up page.<\/p>\n

Targeting & campaign set up<\/strong>
\nWhen launching campaigns I always use smart CPM because it allows me to win bids at the best possible price. I set the maximum I was willing to pay at 0.02 cents for this campaign.<\/p>\n

I targeted Spain for both desktop & mobile video slider traffic, no other targeting. I used the Bidder to optimise this test because once I set up the Bidder I could leave the campaign running while it automatically blocked ad zones that were not performing for me.<\/p>\n

I used the following settings on the Bidder:<\/p>\n

\"\"<\/p>\n

I chose a Target CPA of $2.50 because the payout is $3 so I wanted to generate at least 0.50 cents profit. Then I set $3.50 as a maximum spend per zone, even though the recommended max test budget should be around 3xtimes the payout (9$) I didn\u2019t want to take a big risk, so I added a little extra budget with $3.50. I didn\u2019t add any further rules, or any further targeting optimisation, I wanted to just let the test run and see what happened with the video slider format.<\/p>\n

Results<\/strong><\/p>\n

\"\"<\/p>\n

Goal 1 was set as pre lander page visitors which totalled 79,003, Goal 2 was people who clicked through to the sign up page totalling 1,856 and Goal 3 were my sign ups which generated 123. My cost per lead was $2.13 giving me 0.87 cents profit per lead generated.<\/p>\n

With the Video Slider I was getting an average 1% CTR. When I was using Instant Message I was getting around 0.41% CTR, so the video slider worked better for this test campaign and I was happy to see I was getting a 44.62% view ratio for the video ad.<\/p>\n

Conclusion<\/strong>
\nBy adapting my campaign to market forces (lockdown) and repurposing existing video content I think the strategy definitely worked. As I stated, this campaign was only a test to see if i could convert dating offers with the video slider format and i was pleased with the results. Now I will test in other GEOs and scale up. As everyone is now coming out of lockdown I will change my angle, but I definitely recommend trying video slider for dating offers.<\/p>\n

Editors note:<\/strong> ExoClick’s business inteligence department compared CTRs for Instant Message versus Video Slider globally across a range of verticals, with Slider generating significantly higher CTRs:<\/p>\n

\"\"<\/p>\n

For further reading check out our blog post: 3 reasons why you should be using Video Advertising<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A great ROI testing ExoClick’s Video Slider ad format for a dating offer in Spain. Check out the case study.<\/p>\n","protected":false},"author":5,"featured_media":78995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[676,422,239,99],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\t\n\t\n\t\n