{"id":77457,"date":"2020-04-08T12:30:45","date_gmt":"2020-04-08T10:30:45","guid":{"rendered":"https:\/\/www.exoclick.com\/traffic-increases-and-vertical-tips-during-covid-19\/"},"modified":"2020-04-08T14:42:54","modified_gmt":"2020-04-08T12:42:54","slug":"traffic-increases-and-vertical-tips-during-covid-19","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/de\/traffic-increases-and-vertical-tips-during-covid-19\/","title":{"rendered":"Traffic increases and vertical tips during COVID-19"},"content":{"rendered":"<p><b>Network Traffic increases<\/b><\/p>\n<p><span style=\"font-weight: 400;\">ExoClick\u2019s Business Intelligence team has been closely monitoring our network\u2019s traffic since various states of emergency and lockdowns were put into place by different GEOs. Below you can see the served impressions for each week from 9 March to 5 April, week 11 to week 15 of the year. The weekly percentages were calculated by comparing the traffic on our network from 2 to 8 March, week 10 of the year, in each GEO. As you can see impressions increased as the lockdowns took hold.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-77469\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/Graph-Top-10-GEOs.jpg\" alt=\"\" width=\"1092\" height=\"661\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/Graph-Top-10-GEOs.jpg 1092w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/Graph-Top-10-GEOs-300x182.jpg 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/Graph-Top-10-GEOs-1024x620.jpg 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/Graph-Top-10-GEOs-150x91.jpg 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/Graph-Top-10-GEOs-768x465.jpg 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/Graph-Top-10-GEOs-671x406.jpg 671w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/Graph-Top-10-GEOs-496x300.jpg 496w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/Graph-Top-10-GEOs-826x500.jpg 826w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/Graph-Top-10-GEOs-320x194.jpg 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/Graph-Top-10-GEOs-760x460.jpg 760w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/Graph-Top-10-GEOs-400x242.jpg 400w\" sizes=\"(max-width: 1092px) 100vw, 1092px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In this table you can see the week by week percentages in more detail:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-77445\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/Traffic-increase-table.jpg\" alt=\"\" width=\"810\" height=\"461\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/Traffic-increase-table.jpg 810w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/Traffic-increase-table-300x171.jpg 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/Traffic-increase-table-150x85.jpg 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/Traffic-increase-table-768x437.jpg 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/Traffic-increase-table-713x406.jpg 713w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/Traffic-increase-table-527x300.jpg 527w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/Traffic-increase-table-320x182.jpg 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/Traffic-increase-table-808x460.jpg 808w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/Traffic-increase-table-425x242.jpg 425w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">* Note Russia introduced a paid stay at home holiday from 23-29 March and on 30 March lockdown<\/span><\/p>\n<p><span style=\"color: #008000;\"><b>Green<\/b><\/span><span style=\"font-weight: 400;\"> figures show when the countries declared a state of emergency followed by lockdown.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Let&#8217;s look at the state of the market during lockdown:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Currently half of the planet is in lockdown, that\u2019s billions of people who are staying at home 24\/7, and they are bored! They are all going online searching for things to do and to buy.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People living in affluent tier1 countries are either teleworking from home or their Governments are still paying their salaries, which means they have income available to spend.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They are all consuming content on their devices, looking for news updates on the pandemic and looking for entertainment to escape the unsettling reality.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There is not much else to do besides look at content so naturally there is an enormous increase in traffic to websites leading to even more ad impressions.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Tips for offers during lockdown<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Go digital<\/b><\/p>\n<p><span style=\"font-weight: 400;\">People are reluctant to buy mail order or COD goods because they think they won\u2019t receive their purchase for a long time. So unless you have a fast supply chain that can deliver quickly, switch your offers to digital products.\u00a0\u00a0<\/span><\/p>\n<p><b>Entertainment offers<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Everyone is looking for online entertainment so try VoD, Gaming, Gambling, Livecam offers.<\/span><\/p>\n<p><b>Fun with upsells<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Online games, sweepstakes and surveys for prizes are also great forms of entertainment for people in lockdown. Our advice is to offer digital products as prizes which could be used as upsells or cross sells, so for example, offer a two day trial to limited content on a VoD site, or some tokens to try out a Livecam product, etc\u00a0<\/span><\/p>\n<p><b>Bet on Casino offers<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As all group gatherings are banned there are no sporting events to bet on, so we are seeing a switch to Casino offers.<\/span><\/p>\n<p><b>Utilities<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Software and utilities for desktop and mobile are in demand as users are constantly consuming on their devices.\u00a0<\/span><\/p>\n<p><b>Virtual dating<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Many people live alone and dating sites are a great way to combat loneliness by chatting with someone and getting to know them. ExoClick has seen a global increase in dating members area traffic globally, demonstrated in the graph below covering the last 4 weeks:<\/span><\/p>\n<p><b>Dating members area traffic increases<\/b><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-77417\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/MA-graph.jpg\" alt=\"\" width=\"651\" height=\"401\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/MA-graph.jpg 651w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/MA-graph-300x185.jpg 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/MA-graph-150x92.jpg 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/MA-graph-487x300.jpg 487w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/MA-graph-320x197.jpg 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/MA-graph-393x242.jpg 393w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/p>\n<p>ExoClick&#8217;s dating members area traffic comprises of affluent English speaking GEOs and tier 1 European countries.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Conclusion<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This crisis is full of opportunities for advertiers and affiliates by pitching the right offer at an increased online target market. Take advantage of the increase in volumes of impressions during this period with your digital offers. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ExoClick has seen a big increase in traffic volumes across our network during the COVID-19 crisis, check out our latest Business Intelligence statistics for network and dating members area traffic and tips for advertiser offers\/verticals.<\/p>\n","protected":false},"author":5,"featured_media":77429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[648,422,661,123],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Traffic increases and vertical tips during COVID-19 - ExoClick<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/de\/traffic-increases-and-vertical-tips-during-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Traffic increases and vertical tips during COVID-19\" \/>\n<meta property=\"og:description\" content=\"ExoClick has seen a big increase in traffic volumes across our network during the COVID-19 crisis, check out our latest Business Intelligence statistics for network and dating members area traffic and tips for advertiser offers\/verticals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exoclick.com\/de\/traffic-increases-and-vertical-tips-during-covid-19\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoClick\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-08T10:30:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-08T12:42:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/04\/Traffic-increases-and-vertical-tips-during-COVID-19.png\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Giles\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.exoclick.com\/de\/traffic-increases-and-vertical-tips-during-covid-19\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.exoclick.com\/de\/traffic-increases-and-vertical-tips-during-covid-19\/\"},\"author\":{\"name\":\"Giles\",\"@id\":\"https:\/\/www.exoclick.com\/#\/schema\/person\/570aa016756953936dd367ea17cb2e59\"},\"headline\":\"Traffic increases and vertical tips during COVID-19\",\"datePublished\":\"2020-04-08T10:30:45+00:00\",\"dateModified\":\"2020-04-08T12:42:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.exoclick.com\/de\/traffic-increases-and-vertical-tips-during-covid-19\/\"},\"wordCount\":537,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.exoclick.com\/#organization\"},\"articleSection\":[\"Business intelligence\",\"Dating\",\"Games\",\"Marktforschung\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.exoclick.com\/de\/traffic-increases-and-vertical-tips-during-covid-19\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.exoclick.com\/de\/traffic-increases-and-vertical-tips-during-covid-19\/\",\"url\":\"https:\/\/www.exoclick.com\/de\/traffic-increases-and-vertical-tips-during-covid-19\/\",\"name\":\"Traffic increases and vertical tips during COVID-19 - 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