{"id":75944,"date":"2019-12-03T15:12:44","date_gmt":"2019-12-03T14:12:44","guid":{"rendered":"https:\/\/www.exoclick.com\/target-mobile-gamers-with-your-gaming-offers-this-holiday-season\/"},"modified":"2022-11-07T10:05:26","modified_gmt":"2022-11-07T09:05:26","slug":"target-mobile-gamers-with-your-gaming-offers-this-holiday-season","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/de\/target-mobile-gamers-with-your-gaming-offers-this-holiday-season\/","title":{"rendered":"Target mobile gamers with your gaming offers this holiday season"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">During Christmas mobile gaming is huge! New research from <\/span><a href=\"https:\/\/www.tapjoy.com\/resources\/products-mobile-gamers-plan-to-buy-this-holiday-season\/\"><span style=\"font-weight: 400;\">Tapjoy<\/span><\/a><span style=\"font-weight: 400;\"> states mobile gamers are planning to relax and use their free time to playing games on their devices. Tapjoy surveyed 8,000 mobile gamers and found that 68% have plans to get in some serious additional gaming time over the holiday break. 41% of respondents intend to play three additional hours or more during the holidays, going above and beyond their usual play habits. Additionally, 64% of gamers this holiday season are female with the majority (84%) aged between 18 to 44 years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So Christmas is the ideal time to target your mobile gaming offers to a highly receptive audience. ExoClick\u2019s Business Intelligence department evaluated the different mobile ad format CTRs globally on ExoClick\u2019s network with the games vertical:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-75924\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/12\/image-5.png\" alt=\"\" width=\"784\" height=\"715\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/12\/image-5.png 784w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/12\/image-5-150x137.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/12\/image-5-300x274.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/12\/image-5-768x700.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/12\/image-5-445x406.png 445w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/12\/image-5-329x300.png 329w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/12\/image-5-548x500.png 548w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/12\/image-5-241x220.png 241w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/12\/image-5-504x460.png 504w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/12\/image-5-265x242.png 265w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Both video ad formats: In-stream &amp; Slider bring a higher CTR for Gaming offers, here are some tips for converting with video formats: <a href=\"https:\/\/www.exoclick.com\/de\/how-to-use-video-advertising-to-convert-your-offers\/\">How to use video advertising to convert your offers<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During Christmas mobile gaming is huge! ExoClick\u2019s BI department evaluated different mobile ad format CTRs on ExoClick\u2019s network with the games vertical.<\/p>\n","protected":false},"author":5,"featured_media":75936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[661,129,239,99],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Target mobile gamers with your gaming offers this holiday season - ExoClick<\/title>\n<meta name=\"description\" content=\"During Christmas mobile gaming is huge! ExoClick\u2019s BI department evaluated different mobile ad format CTRs on ExoClick\u2019s network with the games vertical.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/de\/target-mobile-gamers-with-your-gaming-offers-this-holiday-season\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Target mobile gamers with your gaming offers this holiday season\" \/>\n<meta property=\"og:description\" content=\"During Christmas mobile gaming is huge! ExoClick\u2019s BI department evaluated different mobile ad format CTRs on ExoClick\u2019s network with the games vertical.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exoclick.com\/de\/target-mobile-gamers-with-your-gaming-offers-this-holiday-season\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoClick\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-03T14:12:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-07T09:05:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/12\/Xmas-Mobile-Gaming.png\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Giles\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.exoclick.com\/de\/target-mobile-gamers-with-your-gaming-offers-this-holiday-season\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.exoclick.com\/de\/target-mobile-gamers-with-your-gaming-offers-this-holiday-season\/\"},\"author\":{\"name\":\"Giles\",\"@id\":\"https:\/\/www.exoclick.com\/#\/schema\/person\/570aa016756953936dd367ea17cb2e59\"},\"headline\":\"Target mobile gamers with your gaming offers this holiday season\",\"datePublished\":\"2019-12-03T14:12:44+00:00\",\"dateModified\":\"2022-11-07T09:05:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.exoclick.com\/de\/target-mobile-gamers-with-your-gaming-offers-this-holiday-season\/\"},\"wordCount\":166,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.exoclick.com\/#organization\"},\"articleSection\":[\"Games\",\"Mobile\",\"Video\",\"Werbeformate\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.exoclick.com\/de\/target-mobile-gamers-with-your-gaming-offers-this-holiday-season\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.exoclick.com\/de\/target-mobile-gamers-with-your-gaming-offers-this-holiday-season\/\",\"url\":\"https:\/\/www.exoclick.com\/de\/target-mobile-gamers-with-your-gaming-offers-this-holiday-season\/\",\"name\":\"Target mobile gamers with your gaming offers this holiday season - ExoClick\",\"isPartOf\":{\"@id\":\"https:\/\/www.exoclick.com\/#website\"},\"datePublished\":\"2019-12-03T14:12:44+00:00\",\"dateModified\":\"2022-11-07T09:05:26+00:00\",\"description\":\"During Christmas mobile gaming is huge! 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