Online video advertising is one of the biggest growth areas in digital advertising, check out the statistics:<\/p>\n
‘Understanding the Expanding Benefits of Marketing with Video<\/a>‘ by Aberdeen Group:<\/p>\n Wyzowl\u2019s ‘2017 State of Video Marketing Survey<\/a>‘:<\/p>\n Cisco white paper<\/a>:<\/p>\n Another factor driving video advertising are Google’s<\/a> recent online advertising regulations. In-stream video<\/a> advertising is totally Google compliant and with Chrome having the biggest browser market share, it makes sense to start to exploit this format.<\/p>\n In-stream video ad format<\/b><\/p>\n In order to integrate video advertising on your publisher site you need to use an ad network that supports video advertising. ExoClick has the in-stream video format that can be placed before your video content plays (pre-roll), within the video (mid-roll and custom) or after the video has played (post-roll.)\u00a0 The format works with all major video players and automatically plays when a user clicks on a website’s video content. It is customisable with clickable calls to action. Publishers can monetise this ad format with CPM or CPV and it has a very high conversion rate for advertisers.<\/p>\n So all you need now is a great HTLM5 video player to incorporate video advertising onto your site. Here we bring you 5 of the best video players, all are fully responsive so they work across all devices.<\/p>\n <\/p>\n Fluid Player V2<\/b><\/p>\n Recently upgraded to version 2, Fluid Player<\/a> is easy to fully customise so it fits into the look and feel of your site. Features lots of keyboard shortcuts e.g. space bar control for \u2018pause video\u2019, can be disabled, etc. Timeline seeking allows for better control when searching through a video. You get configurable Skip Ad & CTA buttons and the player is VAST compatible. It comes with excellent documentation and lots of integration options.<\/p>\n Ad support:<\/p>\n Highlight:\u00a0Supports multiple resolutions: 480p, 720p, 1080p<\/p>\n Price: Free, open source on GitHub<\/p>\n Get it here<\/a><\/p>\n <\/p>\n JW Player<\/b><\/p>\n JW Player supports almost any widely used video format and delivers high quality video with little to no buffering. JW Player mobile SDKs make it easy to add JW Player to your mobile app and start displaying high resolution video content and advertising. JW Player supports custom HTML\/CSS skins, as well as custom JavaScript to control its appearance and user experience.<\/p>\n Ad support:<\/p>\n Lowlight:\u00a0Adult content can’t be monetised with JW Player<\/p>\n Price: To monetise your video content you will have to purchase the Enterprise version so contact JW Player for a custom price.<\/p>\n Get it here<\/a><\/p>\n <\/p>\n HTML5 Responsive Video Player & Advertising<\/b><\/p>\n This player is customisable via CSS, so you can easily integrate it with colours into your site. It is resizeable so it fits perfectly in any website design. Compatible with all browsers and mobile friendly (iPhone, iPad, android.)<\/p>\n Ad support:<\/p>\n Highlight:\u00a0Optional share menu for Facebook, Twitter, Myspace, WordPress, Linkedin, Flickr, Blogger, Delicious, email<\/p>\n Price: License $25<\/p>\n Get it here<\/a><\/p>\n <\/p>\n Video.js<\/b><\/p>\n Video.js supports all standard HTML5 video formats; browser specific compatibility can vary based on the browser, device and version. Custom skins are supported via HTML and CSS and since it\u2019s an open source application, it can require some tinkering and customization before it works well.<\/p>\n Ad support:<\/p>\n Highlight:\u00a0Open source<\/p>\n Lowlight:\u00a0Video.js only includes the bare necessities so you will have to find third party plug ins for added support of features.<\/p>\n Price: Free<\/p>\n\n
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