{"id":21728,"date":"2017-12-21T17:58:12","date_gmt":"2017-12-21T16:58:12","guid":{"rendered":"https:\/\/www.exoclick.com\/new-data-shows-tablets-highest-ctr-q3\/"},"modified":"2017-12-21T18:03:56","modified_gmt":"2017-12-21T17:03:56","slug":"new-data-shows-tablets-highest-ctr-q3","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/de\/new-data-shows-tablets-highest-ctr-q3\/","title":{"rendered":"New data shows tablets had the highest CTR in Q3"},"content":{"rendered":"

Data gathered from analysing billions of impressions served from 1 July to 30 September 30 2017 shows that tablet ad impressions drove 1.13% click-through rates. That figure is the highest of any device in many different verticals including automotive, consumer goods, financial, food, drink, home, retail, technology, travel and utilities.<\/p>\n

\"\"<\/p>\n

The data, complied by Drawbridge in their Q3 2017 Cross-Device Advertising Benchmark Report<\/a>, should make marketeers rethink their strategy when device targeting because tablets out performed smartphones and desktop when comparing CTRs.<\/p>\n

Brian Ferrario, vice president of marketing at Drawbridge commented, “Tablets are not replacing desktops, which was once predicted, if anything tablets are merging with phones. Every device is becoming mobile, and the trick is to be present when the consumer is.”<\/p>\n

Ferrario also advised that advertiser creatives should not be limited to just a few formats that are presumed to be the highest-performing. \u201cThe more dimensions and formats the better, as it\u2019s critical to get consumers\u2019 attention at the right time with those incremental touches across devices, so you need to run the gamut with everything and optimize from there based on what\u2019s working.\u201d<\/p>\n

Desktop ads saw an overall CTR of 0.03% and smartphone ads drove 0.49% CTR. Smartphones did well in the entertainment and health\/fitness verticals, but it seems that consumers do prefer a larger screen. Looking at the CTR for the retail category on smartphones it was around 0.25% in third-quarter 2017 with tablets coming in at 0.75%. Utilities drove the highest CTR on tablets at 2.42%.<\/p>\n

Drawbridge found that video ad completion rates were also high on tablets compared to other devices during the third quarter of 2017 at 70%. The completion rates were based on videos with a combination of skippable and non-skippable ads in 20, 30, and 60 second formats.<\/p>\n","protected":false},"excerpt":{"rendered":"

Data gathered from analysing billions of impressions served from 1 July to 30 September 30 2017 shows that tablet ad impressions drove 1.13% click-through rates.<\/p>\n","protected":false},"author":5,"featured_media":21725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[123,212,239],"tags":[],"yoast_head":"\nNew data shows tablets had the highest CTR in Q3 - ExoClick<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/de\/new-data-shows-tablets-highest-ctr-q3\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New data shows tablets had the highest CTR in Q3\" \/>\n<meta property=\"og:description\" content=\"Data gathered from analysing billions of impressions served from 1 July to 30 September 30 2017 shows that tablet ad impressions drove 1.13% click-through rates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exoclick.com\/de\/new-data-shows-tablets-highest-ctr-q3\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoClick\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-21T16:58:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-21T17:03:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2017\/12\/tablet-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giles\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.exoclick.com\/de\/new-data-shows-tablets-highest-ctr-q3\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.exoclick.com\/de\/new-data-shows-tablets-highest-ctr-q3\/\"},\"author\":{\"name\":\"Giles\",\"@id\":\"https:\/\/www.exoclick.com\/#\/schema\/person\/570aa016756953936dd367ea17cb2e59\"},\"headline\":\"New data shows tablets had the highest CTR in Q3\",\"datePublished\":\"2017-12-21T16:58:12+00:00\",\"dateModified\":\"2017-12-21T17:03:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.exoclick.com\/de\/new-data-shows-tablets-highest-ctr-q3\/\"},\"wordCount\":293,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.exoclick.com\/#organization\"},\"articleSection\":[\"Marktforschung\",\"Unkategorisiert\",\"Video\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.exoclick.com\/de\/new-data-shows-tablets-highest-ctr-q3\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.exoclick.com\/de\/new-data-shows-tablets-highest-ctr-q3\/\",\"url\":\"https:\/\/www.exoclick.com\/de\/new-data-shows-tablets-highest-ctr-q3\/\",\"name\":\"New data shows tablets had the highest CTR in Q3 - 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