{"id":17426,"date":"2017-05-30T15:57:40","date_gmt":"2017-05-30T13:57:40","guid":{"rendered":"https:\/\/www.exoclick.com\/italian-mobile-internet-users-overtake-desktop-users\/"},"modified":"2017-05-30T15:58:25","modified_gmt":"2017-05-30T13:58:25","slug":"italian-mobile-internet-users-overtake-desktop-users","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/de\/italian-mobile-internet-users-overtake-desktop-users\/","title":{"rendered":"Italian mobile internet users overtake desktop only users"},"content":{"rendered":"<p>According to data captured by comScore, in March 2017 9.3 million (24.9%) of the country\u2019s 37.3 million internet users accessed the internet exclusively via smartphone or tablet in March. By comparison, 9.1 million (24.3%) did so solely from a desktop or laptop computer.<\/p>\n<p>Just over half (51%) of Italy\u2019s internet users employed both mobile and desktop devices to go online during the month, up 4 percentage points from the 47% who did so in September 2016.<\/p>\n<p>Mobile devices are now the gadget of choice for several content categories, showing an increase of mobile-only consumption between September 2016 and March 2017, led by news, which rose from 28% to 40%; retail, up from 22% to 33%; and sports, which jumped from 41% to 51%.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-17422\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2017\/05\/227366-italy.jpg\" alt=\"\" width=\"325\" height=\"387\" \/><br \/>\nInternet User Share in Italy, by Device and Site Category, March 2017 (% of respondents)<\/p>\n<p>Content categories requiring low user interaction, such as news and lifestyle, now draw 80% of their overall audiences from those using either mobile devices only, or some mix of mobile and desktop\/laptop.<\/p>\n<p>Retail ecommerce which is historically a desktop-first activity has migrated to mobile with 28.4% of retail ecommerce sales in Italy completed via mobile devices. So even activities long characterized as problematic on mobile devices\u2019 small screens, such as inputting details needed to complete a digital purchase, are becoming less of a nuisance and more the norm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to data captured by comScore, in March 2017 9.3 million (24.9%) of the country\u2019s 37.3 million internet users accessed the internet exclusively via smartphone or tablet in March. By comparison, 9.1 million (24.3%) did so solely from a desktop or laptop computer. Just over half (51%) of Italy\u2019s internet users employed both mobile and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":17423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[123,129,105],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Italian mobile internet users overtake desktop only users - ExoClick<\/title>\n<meta name=\"description\" content=\"Mobile devices are now the gadget of choice for several content categories, showing an increase of mobile-only consumption.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/de\/italian-mobile-internet-users-overtake-desktop-users\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Italian mobile internet users overtake desktop only users\" \/>\n<meta property=\"og:description\" content=\"Mobile devices are now the gadget of choice for several content categories, showing an increase of mobile-only consumption.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exoclick.com\/de\/italian-mobile-internet-users-overtake-desktop-users\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoClick\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-30T13:57:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-05-30T13:58:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2017\/05\/flag-italy-XL.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"430\" \/>\n\t<meta property=\"og:image:height\" content=\"286\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giles\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.exoclick.com\/de\/italian-mobile-internet-users-overtake-desktop-users\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.exoclick.com\/de\/italian-mobile-internet-users-overtake-desktop-users\/\"},\"author\":{\"name\":\"Giles\",\"@id\":\"https:\/\/www.exoclick.com\/#\/schema\/person\/570aa016756953936dd367ea17cb2e59\"},\"headline\":\"Italian mobile internet users overtake desktop only users\",\"datePublished\":\"2017-05-30T13:57:40+00:00\",\"dateModified\":\"2017-05-30T13:58:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.exoclick.com\/de\/italian-mobile-internet-users-overtake-desktop-users\/\"},\"wordCount\":215,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.exoclick.com\/#organization\"},\"articleSection\":[\"Marktforschung\",\"Mobile\",\"Web\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.exoclick.com\/de\/italian-mobile-internet-users-overtake-desktop-users\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.exoclick.com\/de\/italian-mobile-internet-users-overtake-desktop-users\/\",\"url\":\"https:\/\/www.exoclick.com\/de\/italian-mobile-internet-users-overtake-desktop-users\/\",\"name\":\"Italian mobile internet users overtake desktop only users - 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