{"id":110370,"date":"2026-08-25T13:54:30","date_gmt":"2026-08-25T11:54:30","guid":{"rendered":"https:\/\/www.exoclick.com\/?p=110370"},"modified":"2026-08-25T13:54:30","modified_gmt":"2026-08-25T11:54:30","slug":"advertiser-tips-first-90-days-with-exoclick","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/de\/advertiser-tips-first-90-days-with-exoclick\/","title":{"rendered":"Advertiser Tips! Your first 90 days with ExoClick"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">ExoClick is an excellent ad network for advertisers aiming to boost impressions and sales for their products, whether they are services or physical goods. Discover why so many advertisers choose ExoClick and how easy it is to set up your account and campaigns. If you&#8217;re thinking about joining ExoClick to reach the largest entertainment audience, especially targeting men, read this article to see what your first 90 days will look like.<\/span><\/p>\n<h2><b>Pre-Day 1: Account verification phase\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">First, create an advertising account through: <\/span><a href=\"https:\/\/www.exoclick.com\/de\/registrieren\/\"><b>https:\/\/www.exoclick.com\/signup\/<\/b><\/a><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-110383\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/08\/image-4.png\" alt=\"First 90 days with ExoClick\" width=\"338\" height=\"98\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/08\/image-4.png 372w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/08\/image-4-300x87.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/08\/image-4-150x44.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/08\/image-4-320x93.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/08\/image-4-338x98.png 338w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">All accounts need to go through our verification process. To allow our Compliance team to initiate this process, please <\/span><a href=\"https:\/\/docs.exoclick.com\/docs\/setting-up-advertiser-account\/\"><span style=\"font-weight: 400;\">complete all required profile fields<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/docs.exoclick.com\/advertisers\/campaigns\/creating-a-campaign\/create-campaign-step1\"><span style=\"font-weight: 400;\">create your first campaign<\/span><\/a><span style=\"font-weight: 400;\">. If you need assistance during this pre-verification stage, feel free to reach out to the Customer Success team so we can guide you through it. Once your account is approved and <\/span><a href=\"https:\/\/docs.exoclick.com\/advertisers\/advertiser-payments\"><span style=\"font-weight: 400;\">funds are added<\/span><\/a><span style=\"font-weight: 400;\">, you can officially move forward on your advertising journey.<\/span><\/p>\n<h3><b>Recommendations:\u00a0<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/docs.exoclick.com\/docs\/setting-up-advertiser-account\/\"><span style=\"font-weight: 400;\">Complete every required field in your profile<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/docs.exoclick.com\/advertisers\/campaigns\/creating-a-campaign\/create-campaign-step1\"><span style=\"font-weight: 400;\">Set up your initial campaign featuring your offer<\/span><\/a><\/li>\n<\/ul>\n<h3><b>Potential Challenges:\u00a0<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/docs.exoclick.com\/advertisers\/advertisers-faq\/advertiser-compliance\/my-campaign-got-rejected-why\"><span style=\"font-weight: 400;\">Dealing with campaign rejection<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.exoclick.com\/de\/campaign-overspending-what-does-it-mean-how-can-i-resolve-it\/\"><span style=\"font-weight: 400;\">Managing the risk of overspending<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.exoclick.com\/de\/advertiser-question-my-exoclick-campaign-says-wont-run-what-does-it-mean\/\"><span style=\"font-weight: 400;\">Troubleshooting campaigns that won\u2019t run<\/span><\/a><\/li>\n<\/ul>\n<h2><b>Day 1: Activation of your 1st Campaign<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that your account has been approved and your campaigns are live, our Customer Success Team will send you a welcome email. This will include customized recommendations and best practices aimed at optimizing your campaign performance and maximizing your results.<\/span><\/p>\n<h3><b>Quick Start Guides by Offer Vertical:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/09\/general-Ad-link2-1.pdf\"><span style=\"font-weight: 400;\">Advertiser Quick Start Guide<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/08\/Publisher-Quick-Start-Guide.pdf\"><span style=\"font-weight: 400;\">Maximizing website advertising revenues with ExoClick<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/02\/Advertiser-Quick-Start-Guide-ecommerce.pdf\"><span style=\"font-weight: 400;\">Converting eCommerce offers successfully<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/08\/Advertisers-Dating-Quick-Start-Guide.pdf\"><span style=\"font-weight: 400;\">Converting Dating offers on the platform<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/09\/ExoClick-Quick-Start-Guide-iGaming.pdf\"><span style=\"font-weight: 400;\">Converting iGaming offers step-by-step<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/11\/ExoClick-Quick-Start-Guide-Games-Offers.pdf\"><span style=\"font-weight: 400;\">Launching and converting Games offers<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/12\/Start-Guide-VoD-link-2.pdf\"><span style=\"font-weight: 400;\">Converting VoD offers effectively<\/span><\/a><\/li>\n<\/ul>\n<h3><b>Recommendations:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sign up for ExoClick Academy to improve your digital advertising knowledge via our complimentary online educational platform: <\/span><a href=\"https:\/\/academy.exoclick.com\"><span style=\"font-weight: 400;\">https:\/\/academy.exoclick.com<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explore the various features within the admin panel, pay close attention to campaign targeting options, and collaborate closely with the Customer Success team for any required support.<\/span><\/li>\n<\/ul>\n<h3><b>Challenges:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low or no traffic volume (Review traffic estimates and labels, or reach out to your CSM for a comprehensive analysis)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Overly broad targeting parameters (Learn more about effective <\/span><a href=\"https:\/\/www.exoclick.com\/de\/how-targeting-can-help-you-reach-your-conversion-goals\/\"><span style=\"font-weight: 400;\">Targeting<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<h2><b>First 15 days to 30 days: Trial phase<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Success in online advertising relies heavily on continuous experimentation. We advise keeping your campaigns active for a minimum of two weeks before implementing substantial modifications. Pausing a campaign prematurely to launch a new one resets the optimization phase and restricts your ability to evaluate results accurately. Rather than managing numerous short-lived campaigns, focus your efforts on refining a select few and allowing sufficient time to collect actionable data.<\/span><\/p>\n<h3><b>Recommendations:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement conversion tracking mechanisms, such as <\/span><a href=\"https:\/\/docs.exoclick.com\/docs\/conversion-tracking\/\"><span style=\"font-weight: 400;\">pixel tracking or S2S conversion tracking<\/span><\/a><span style=\"font-weight: 400;\">, to better measure your advertising performance. You can consult our <\/span><a href=\"https:\/\/www.exoclick.com\/de\/conversion-tracking\/\"><span style=\"font-weight: 400;\">implementation guides<\/span><\/a><span style=\"font-weight: 400;\"> for step-by-step assistance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test 3 to 5 unique landing page URLs to pinpoint the ones that deliver the highest conversion rates. This data will prove invaluable when creating future whitelist campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Experiment with various <\/span><a href=\"https:\/\/www.exoclick.com\/de\/werbetreibende\/werbeformate\/\"><span style=\"font-weight: 400;\">ad formats<\/span><\/a><span style=\"font-weight: 400;\">, as performance can vary significantly depending on the ad type selected.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify your top-performing sites or zones after a few days of testing, and establish a whitelist to target them directly via specialized campaigns with competitive bids.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regularly review the <\/span><a href=\"https:\/\/www.exoclick.com\/de\/the-creative-refresh-how-ad-creatives-affect-ctrs\/?utm_source=BlogCreativeRefresh&#038;utm_medium=CustomerSuccess&#038;utm_campaign=Feb2026\"><span style=\"font-weight: 400;\">performance metrics of your creative variations<\/span><\/a><span style=\"font-weight: 400;\"> and update them periodically to maintain high engagement.<\/span><\/li>\n<\/ul>\n<h3><b>Challenges:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Here are some articles that can help you deal with the challenges that may arise when getting started in online advertising and how to combat them:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sudden decline in traffic levels (<\/span><a href=\"https:\/\/www.exoclick.com\/de\/why-has-my-traffic-volume-dropped\/\"><span style=\"font-weight: 400;\">Why has my traffic volume dropped?<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lack of conversions: Troubleshoot by reviewing your ad creatives (<\/span><a href=\"https:\/\/www.exoclick.com\/de\/the-creative-refresh-how-ad-creatives-affect-ctrs\/\"><span style=\"font-weight: 400;\">The creative refresh<\/span><\/a><span style=\"font-weight: 400;\">) and optimizing your landing page (<\/span><a href=\"https:\/\/www.exoclick.com\/de\/how-to-create-a-high-converting-landing-page-to-maximize-your-offers\/\"><span style=\"font-weight: 400;\">How to create a high-converting landing page<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/li>\n<\/ul>\n<h2><b>30 days to 60 days: Performance analysis and scale up<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">During the <\/span><b>Day 30 to Day 60<\/b><span style=\"font-weight: 400;\"> window, focus on evaluating your campaign metrics to pinpoint the most effective targeting setups, ad formats, locations, and zones. Leverage this data to refine lower-performing campaigns and steadily scale your most successful ones. You can expand your reach by raising budgets, broadening targeting parameters, or exploring new traffic sources, all while keeping your campaign momentum steady.<\/span><\/p>\n<h3><b>Core Digital Advertising KPIs for Performance Analysis<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Impressions<\/b><span style=\"font-weight: 400;\">: Total views. Measures potential reach and brand exposure.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CTR (Click-Through Rate)<\/b><span style=\"font-weight: 400;\">: Percentage of viewers who click. Indicates ad relevance and engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion Rate<\/b><span style=\"font-weight: 400;\">: Percentage of users who take a desired action. Measures campaign effectiveness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CPA (Cost Per Acquisition)<\/b><span style=\"font-weight: 400;\">: The cost to gain one customer. Evaluates spending efficiency.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ROAS (Return on Ad Spend)<\/b><span style=\"font-weight: 400;\">: Revenue earned per dollar spent. Focuses specifically on ad-generated income.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ROI (Return on Investment)<\/b><span style=\"font-weight: 400;\">: Overall profitability. Compares total campaign gains against total costs.<\/span><\/li>\n<\/ul>\n<h3><b>Recommendations:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explore alternative ad formats and traffic channels to discover additional inventory compatible with your offer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create <\/span><a href=\"https:\/\/www.exoclick.com\/de\/bidding-vs-traffic-share-when-should-i-bid-or-buy-a-traffic-share-deal\/\"><span style=\"font-weight: 400;\">traffic share arrangements<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain a highly competitive offer in the marketplace and refresh it regularly to stimulate continuous interaction.<\/span><\/li>\n<\/ul>\n<h3><b>Challenges:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Declining CTR and Conversions<\/b><span style=\"font-weight: 400;\">: Address this by testing fresh ad creatives and updated landing pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Exhaustion of Traffic Sources<\/b><span style=\"font-weight: 400;\">: Identify alternative pockets of traffic to sustain campaign growth.<\/span><\/li>\n<\/ul>\n<h2><b>60 days to 90 days:<\/b> <span style=\"font-weight: 400;\">Monitor and discover new traffic sources<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">From <\/span><b>Day 60 to Day 90<\/b><span style=\"font-weight: 400;\">, you should continue tracking your campaign metrics to maintain steady outcomes while actively seeking fresh avenues for expansion. Experiment with new traffic channels, geographic regions, creative formats, and filtering parameters to broaden your audience and vary your incoming traffic. Keep executing adjustments guided by your metrics to secure lasting campaign prosperity.<\/span><\/p>\n<h3><b>Recommendations:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assess your end-to-end conversion funnel and promotional tactics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Try out dynamic attributes to better captivate your prospects (such as shifting from static imagery to video assets)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/docs.exoclick.com\/docs\/api-manual-interface\/\"><span style=\"font-weight: 400;\">ExoClick API Integration\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use <\/span><a href=\"https:\/\/docs.exoclick.com\/advertisers\/campaigns\/creating-a-campaign\/create-campaign-step4#smart-bid\"><span style=\"font-weight: 400;\">Smart Bid<\/span><\/a><span style=\"font-weight: 400;\"> for enduring campaign health<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/docs.exoclick.com\/docs\/create-campaign-step3\/#behavioural-retargeting\"><span style=\"font-weight: 400;\">Audience Behavioral Retargeting\u00a0<\/span><\/a><\/li>\n<\/ul>\n<h3><b>Challenges:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wearout and diminished performance of your destination pages and ad banners<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regional adaptation and cultural hurdles when scaling into unfamiliar geographies<\/span><\/li>\n<\/ul>\n<h2>ExoClick is a great platform for new and existing advertisers!<\/h2>\n<p><span style=\"font-weight: 400;\">ExoClick is a self-service platform, but our Customer Success team is always here to help and advise. They are dedicated to fostering a lasting alliance with our advertising partners. Whether you are an experienced advertiser or you are completely new to online marketing, our Customer Success team is always ready to guide your efforts, address your inquiries, and offer tailored guidance to assist you in hitting your performance targets. So <\/span><a href=\"https:\/\/www.exoclick.com\/de\/registrieren\/\"><span style=\"font-weight: 400;\">try ExoClick for yourself today<\/span><\/a><span style=\"font-weight: 400;\"> and increase your advertising revenue on the largest entertainment ad network!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to use ExoClick but don&#8217;t know where to start? Check out this article and see what your first 90 days with ExoClick look like!<\/p>\n","protected":false},"author":1248,"featured_media":110403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1124,1244],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertiser Tips! Your first 90 days with ExoClick - ExoClick<\/title>\n<meta name=\"description\" content=\"Want to use ExoClick but don&#039;t know where to start? 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