How are the ads rotated?

Our system puts your campaigns in rotation in the network in a different way depending if you bid CPC or CPM:

  • With CPC campaigns, you will receive more traffic to banners with the best CTR.
  • With CPM campaigns, the traffic is rotated across all banners, but please keep in mind your campaign may stop and start at differing points in the rotation if your bid price is not always high enough.

To know how your bids affect the traffic received, read this FAQ

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