Dynamic tokens or tags
ExoClick has dynamic tags that you can use to track interesting data through your URL and your own tracking system:
ID of the campaign.
ID of the variation. (Banner or landing page)
Domain name where the ad is displayed.
ID of the site where the ad is displayed.
ID of the ad zone where the ad is displayed.
ID of the category detected.
3-char country code of the visitor.
Timestamp, used as a cache buster.
Banner size. Example: 300×250.
Pricing model of the campaign. (1 = CPC, 2 = CPM, 3 = CPA, 4 = Smart CPM)
Cost of click or impression.
The keyword that was matched in case of campaigns targeting specific keywords. Empty if there is no match.
The list of keywords that have been identified for that ad impression.