Month: May 2017

  • Italian mobile internet users overtake desktop only users

    According to data captured by comScore, in March 2017 9.3 million (24.9%) of the country’s 37.3 million internet users accessed the internet exclusively via smartphone or tablet in March. By comparison, 9.1 million (24.3%) did so solely from a desktop or laptop computer. Just over half (51%) of Italy’s internet users employed both mobile and desktop devices to go online during the month, up 4 percentage points from the 47%... Read More

  • New survey reveals publishers are seeing rapid rise in Native ad revenues

    A recent survey by AdsNative entitled 'The State of Native Advertising 2017 (According to Publishers)' has revealed some very interesting statistics. The survey is based on the analysis of 7,500 web and mobile publishers during Q1 2017. As the Native ad format becomes more available a staggering 92.3% of the publishers in the survey have seen their native ad revenues increase in the last year, additionally, 68.9% have been monitoring... Read More