Month: November 2016
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Desktop ad blocking continues to decline in Germany
According to eMarketer desktop ad blocking in Germany has fallen for the third consequitive quarter, a trend that is unusual given much talked about uptake of ad blocking globally. According to Bundesverband Digitale Wirtschaft (BVDW) and Online-Vermarkterkreis (OVK)’s November 2016 report, desktop display ad blocking rates were down 0.3 percentage points in the third quarter. The measure had declined by 0.7 points the previous quarter, and by 0.4 points in the... Read More
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3 Affiliate Marketing Tools from ExoClick
As ExoClick is attending Affiliate World Asia we thought we would show affiliates that we have some great tools that they can use on ExoClick's platform. The tools are designed to help affiliates save time, test campaigns, fine tune targeting and track conversions in real-time across 3rd party platforms. Here are three of them... Tool #1 - Landing page traffic automation When promoting an offer most affiliates test out different... Read More
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Mobile internet use overtakes desktop for the first time
For the first time more users are accessing the internet from mobile devices than from desktop computers. That is according to internet monitoring firm StatCounter. The combined traffic from mobile and tablet devices tipped the balance at 51.2 % versus 48.7% for desktop access. In emerging markets such as India, mobile is by far the preferred way to access the internet with a staggering 75% of users using mobile only.... Read More
