Month: October 2016
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Google rolls out Android 7.1 developer preview
As of yesterday (19 October) Google is rolling out its Android 7.1 Nougat Developer Preview and its SDK tools to developers who signed up for the Android Beta Program. This is the same Android 7.1 that’s already on the Google Pixel and the company's plan is to release another preview in November and then roll out the final version in December. What’s new in 7.1? Support for Google’s Daydream VR... Read More
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9 Sequential Retargeting Ideas
Sequential retargeting takes retargeting to the next level, but to understand it properly let's have a quick refresh on what retargeting actually is. Visitors hit your website or landing page without converting. You then add a cookie/pixel to their browser so that your advertisements follow them around the rest of the web when they are browsing sites. This increases your chances of conversion because they have already clicked on your... Read More
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Latest UK mobile statistics and advertising data
British consumers' obsession with their mobile devices has been capitalised upon by marketeers and their digital ad spend. According to PWC and IAB, for the first time in the first half of 2016, UK figures show that more digital display budget was being spent on mobile (£802m) than on PC and tablet (£762m). The figures also revealed that overall digital ad spending is up 16%, with mobile digital ad spend... Read More
