Month: July 2014
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Ad Formats: Using Interstitials for your ad campaigns
ExoClick' s proprietary ad network platform offers several different ad formats and each one can be exploited to reach your target market. In this ExoClick blog post we are going to take a look in more detail at the 'interstitial' to see how you can increase click thru rates using interstitials for your ad campaigns. What the hell is an interstitial? It is a pop up or a full page ad... Read More
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Mobile: 6 reasons why you should be advertising on mobile…
A feature in the UK's Guardian newspaper recently predicted that UK mobile advertising will overtake the multi-billion pound newspaper and magazine market next year, and surpass TV ad spend by hitting £4.5bn in 2016. Smartphone adoption is growing each day, tablet sales are about to outstrip PC sales, devices are becoming even more powerful and the introduction of 4G for faster mobile internet connections means that the whole world is going... Read More
