Tips

  • Mobile World Congress: How to get the best out of the show and bar and restaurant recommendations

    It is THE show for the mobile industry from 27 Feb to 2 March.  Whether it is your first time or you are a seasoned visitor checkout our tips to ensure you generate some great business and know the best places to go in sunny Barcelona.  Mobile World Congress is held on the outskirts of the city at la Fira Gran Via. Getting there If you are going to take... Read More

  • 4 Video banner advertising tips

    The video banner ad format is becoming more and more popular with marketers. Online research company eMarketer states that in the US, by 2019 digital ad spending for video banners will rise to $6.82 billion for mobile and $7.95 billion for desktop. This demand is because the video format is much more likely to capture and hold the consumer's attention. According to Adform's Digital Advertising Benchmark Report (2015) the average... Read More

  • 3 Affiliate Marketing Tools from ExoClick

    As ExoClick is attending Affiliate World Asia we thought we would show affiliates that we have some great tools that they can use on ExoClick's platform. The tools are designed to help affiliates save time, test campaigns, fine tune targeting and track conversions in real-time across 3rd party platforms. Here are three of them... Tool #1 - Landing page traffic automation When promoting an offer most affiliates test out different... Read More

  • 9 Sequential Retargeting Ideas

    Sequential retargeting takes retargeting to the next level, but to understand it properly let's have a quick refresh on what retargeting actually is. Visitors hit your website or landing page without converting. You then add a cookie/pixel to their browser so that your advertisements follow them around the rest of the web when they are browsing sites. This increases your chances of conversion because they have already clicked on your... Read More

  • 8 tips for effective video advertising

    Following the launch of ExoClick's new pre-roll in-stream video ad format, here are some key insights into how the format works, the great potential it has to drive conversions, its payment model and analytics, how to maximise impact with content and calls to action and finally a useful checklist to help get you started when using this highly effective digital ad format. 1. It's more engaging Video advertising your product... Read More

  • HOW PUBLISHERS CAN TRACK PAID FOR TRAFFIC WITH SUB IDS

    If you are a publisher you know that as a general rule in SEO it takes a new website 3 to 6 months before it really gains traction in organic searches. In a drive to grow website traffic, new and established publishers are using paid for traffic sources in order to supplement their organic traffic. In this way a publisher is also becoming an advertiser. So how does it work... Read More

  • 8 tips for scaling up your campaign

    As an advertiser it can take some time for you to get a successful campaign going because many ideas don't always work out. Once you have a great converting campaign it can also quickly die out, so that's why it is imperative that you get the maximum profit out of it by scaling up. Remember that it is much easier to scale a well performing campaign than devising a brand... Read More

  • Why an ExoClick Affiliate gets Suspended/Banned?

    When we meet advertisers and especially affiliates at the many tradeshows we attend, we get some great feedback about our products and services. It also gives us a chance to meet face to face so we can discuss how our advertisers can improve their ROI and give them tips on how to get the most out of the ExoClick platform. Still, the topic that comes up the most is about... Read More

  • 10 tips for the perfect landing page

    A landing page is the bridge between your ad and your offer. It is a simple web page that is designed to persuade people who have clicked on your ad that they should buy your product or sign up for your offer. Here we give you 10 tips to help you optimise your landing page for better conversions.  Landing pages don't need to be complicated, keep it simple. A basic... Read More

  • What can publishers do about ad blocking?

    What are ad blockers? As its name suggests, an ad blocker simply hides all types of advertising on websites so that users of ad blockers will see a blank space where an ad would have been served. Ad blockers are installed as browser extensions. All major browsers have ad blockers available and with a few exceptions, these extensions are not developed by the browsers themselves. How do they work? Ad... Read More

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