• Latest UK mobile statistics and advertising data


    British consumers' obsession with their mobile devices has been capitalised upon by marketeers and their digital ad spend. According to PWC and IAB, for the first time in the first half of 2016, UK figures show that more digital display budget was being spent on mobile (£802m) than on PC and tablet (£762m). The figures also revealed that overall digital ad spending is up 16%, with mobile digital ad spend... Read More

  • Mobile predicted to generate highest media spend in 2016

    Man typing text message on his smartphone, focus on hands and the phone device.

    A new report by global media agency Carat predicts that by the end of 2016 mobile will generate the highest spend across all media, with a year-on-year to increase by 49%, beating earlier predictions of 38%. The data is taken from 59 markets in the Americas, Asia Pacific and EMEA. In Europe, the UK continues to be the number one ranked advertising market, with 5.4% growth in 2016 and a... Read More

  • Are UK consumers finally realising that ads keep the internet free?


    According to BizReport, the latest quarterly report from the Internet Advertising Board UK and YouGov states that the number of UK adults using ad blockers did not change significantly between February 2016 (21.7%) and July 2016 (21.2%). Interestingly, it seems that the value exchange message is beginning to sink in with the British consumer as they realize that ads online fund free content and services, and that the alternative to... Read More