Publishers

  • New survey reveals publishers are seeing rapid rise in Native ad revenues

    A recent survey by AdsNative entitled 'The State of Native Advertising 2017 (According to Publishers)' has revealed some very interesting statistics. The survey is based on the analysis of 7,500 web and mobile publishers during Q1 2017. As the Native ad format becomes more available a staggering 92.3% of the publishers in the survey have seen their native ad revenues increase in the last year, additionally, 68.9% have been monitoring... Read More

  • Google Chrome might integrate Ad Blocking feature

    Last week, The Wall Street Journal, TechCrunch and various other news sites have been reporting that Google might be integrating a new ad blocking feature into its Chrome browser. Google has still not commented on these rumours. Here is what we know so far... Google is a member of the Coalition for Better Ads which last month released its guidelines entitled 'Initial Better Ads Standards: Least preferred ad experiences for desktop... Read More

  • How Publishers and Advertisers can generate more revenues with Native Advertising

    Publishers and advertisers both have different wants and needs when it comes to advertising. Publishers are looking to increase revenues and maximising their fill rates, while advertisers are looking for excellent targeting and high-quality traffic. Native advertising is the format that provides these benefits.     How does native advertising achieve this? Native ads are paid media that blend into a publisher’s content on their site.  ExoClick’s native ad format... Read More

  • PageFair Adblock report 2017

    The latest report from PageFair shows that the number of devices using an ad blocker increased by 30% in 2016, with much of that increase coming from users in Asia-Pacific, where 16% now use ad blockers.. Adblocking on desktop and laptop devices in the USA has grown at a higher rate than the global average, at 18%, with the global average being 11%.  However, on mobile the vast majority of... Read More

  • Today is Google’s HTTPS Day – is your site secure?

    ExoClick has been advising its global network of publishers to switch their URLs from HTTP to HTTPS for a while now, because as of today, Google Chrome will show a 'Not Secure' message next to the URL in the browser bar if the publisher site attempts to collect data, such as password requests or credit card information. However, it is expected that in the near future Google will penalise all... Read More

  • ExoClick Compliance in 2017

    We’ve listened to the concerns of all our clients over recent months and today we can introduce to you our new simplified guidelines! How do I ensure my campaigns get approved? If your campaigns contain Malware/Phishing, Browser Blockers/Ransomware, Auto Redirection or BackJacking then your campaigns will be rejected. These simply can not run on our network! We monitor campaigns 24/7 and we have sophisticated technology to help us prevent such... Read More

  • 8 tips for effective video advertising

    Following the launch of ExoClick's new pre-roll in-stream video ad format, here are some key insights into how the format works, the great potential it has to drive conversions, its payment model and analytics, how to maximise impact with content and calls to action and finally a useful checklist to help get you started when using this highly effective digital ad format. 1. It's more engaging Video advertising your product... Read More

  • HOW PUBLISHERS CAN TRACK PAID FOR TRAFFIC WITH SUB IDS

    If you are a publisher you know that as a general rule in SEO it takes a new website 3 to 6 months before it really gains traction in organic searches. In a drive to grow website traffic, new and established publishers are using paid for traffic sources in order to supplement their organic traffic. In this way a publisher is also becoming an advertiser. So how does it work... Read More

  • Publishers could gain from EU net neutrality ruling regarding ad blocking

    Internet service providers and mobile operators that block ads could be breaking EU guidelines on net neutrality even if customers opt in. EU regulations only allow providers to block content for three reasons: to comply with a member state’s laws, to manage levels of traffic across a network, or for security. Updated guidelines issued by the Body of European Regulators for Electronic Communications (Berec) this week state that advertising should... Read More

  • What do UK publishers think about mobile ad blockers?

    Back in May this year, AOL and research firm InsightsNow surveyed over 300 UK publishers to ask them what were the primary challenges they were seeing on mobile. With over half (55%) putting ad blockers as the biggest challenge, compared to quality of consumer experience (45%) and quality of content/creative (40%). However, mobile does provide publishers with several opportunities. The study also found that faster ad loads and engaging ad units... Read More

« Older posts