Publishers
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Why is ExoClick the best video Ad Network for Publishers
Anna Quiroga — Marketing Content Creator
November 24, 2023 — Ad formats, Ad security, Blog, Client Care, Compliance, Desktop, Devices, Fluid Player, IAB, In-Stream, Mobile, Multicultural, Outstream, Payment/Funding Methods, Payments, Platform features, Pre-roll in-stream, Publishers, Slider, Tips, Video
Why is ExoClick the best video Ad Network for Publishers? When it comes to online advertising, video is one of the most powerful formats to bring high revenues on websites worldwide, accounting for 82.5% of all web traffic in 2023! And, according to Statista, ad spending in the video advertising market is projected to reach US$176.6bn in 2023, strong reason enough to start to monetize video traffic with ExoClick: Ad... Read More
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Meet Yashoda: A day in the life of an ExoClick Customer Success Manager
Anna Quiroga — Marketing Content Creator
November 22, 2023 — Advertisers, Blog, Careers, Client Care, Company, Multicultural, Publishers
ExoClick’s Customer Success Team is an instrumental part of our Publisher and Advertiser clients’ success, providing 24/7 multilingual assistance to enable them to make the most of the platform and achieve their business objectives. For this 'A day in the life of an ExoClick Customer Success Manager' article, we have interviewed Customer Success Manager Yashoda Budhathoki and asked her what her day to day working within the ExoClick Customer Success... Read More
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ExoClick now offers more ad formats for Responsive Display Ads
Giles Hirst — Head of Communication
October 30, 2023 — Ad formats, Advertisers, News, Publishers, Responsive Display Ads
Two new Responsive Display Ad formats to target Since ExoClick launched Responsive Display Ads (RDAs) for all static Banner sizes back in April 2022, they have been a huge success for both Advertisers and Publishers. Now ExoClick has added two more ad formats for Responsive Display Ads: Instant Message and Sticky Banners. What are Responsive Display Ads? If you don’t know what RDAs are, here’s a quick summary. Advertisers can... Read More
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Get the most out of your data with ExoClick’s customizable dashboards
Maria Serra — Marketing Content Creator
September 21, 2023 — Advertisers, Platform features, Publishers
Data analytics is a priceless tool for both Publishers and Advertisers, helping them better understand their market in order to create an overall picture of what is happening with their customers and business, and, ultimately, maximize profit: With the right insights, Publishers can create direct connections with end users and Advertiser ads that have been tailored to reach the right audiences - Which are carefully targeted by the latter, thanks... Read More
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The ExoClick Customer Success Team: Your 24/7 Partner for Success
Anna Quiroga — Marketing Content Creator
September 8, 2023 — Advertisers, Blog, Careers, Client Care, Company, Multicultural, Publishers
If you are an ExoClick client, you have most likely gotten in touch with the ExoClick Customer Success Team - In the ever-evolving landscape of digital advertising and publishing, having a reliable partner to guide you through the intricacies of the industry is invaluable. ExoClick, a prominent player in the online advertising world, has been providing exemplary 24/7 customer service and dedicated ad tech support since 2013 through its dedicated... Read More
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Publisher case study: Earn extra revenue with Post-Roll In-Stream video ads
Maria Serra — Marketing Content Creator
September 7, 2023 — Ad formats, Fluid Player, In-Stream, Publishers, Tips, Video
Implementing ExoClick’s Post-Roll In-Stream video ads on your video zones is a quick and easy way to boost your ad revenues! Are you a publisher monetizing your website traffic with video advertising? According to Wyzowl, 92% marketers say they get a great ROI from video advertising: This form of advertising provides a great user experience, increasing engagement, a positive brand awareness, and maximizing sales, thus allowing brands to massively increase... Read More
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New Publisher feature: Ad Refresh! How to further monetize user time
Anna Quiroga — Marketing Content Creator
August 30, 2023 — Ad formats, Ad Refresh, Publishers, Responsive Display Ads, Tips
What is Ad Refresh? It is a new ExoClick feature that allows publishers to refresh ad content on various Banner ad zones, including RDAs, on their website, in order to serve not one, but several ads per user, per session. So the more time an end user spends on a page section that has an ad zone, the more ads they will get the chance to view. This is beneficial... Read More
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Publishers! Benefits of using Sub IDs on your Email Click ad zones
Anna Quiroga — Marketing Content Creator
July 26, 2023 — Ad formats, Blog, CTA, Dating, email clicks, Members traffic, Publishers, Tips, Tutorial
Are you a Dating website publisher wanting to monetize your email sign ups? Then, Email Clicks are the ad format for you: Publishers have the freedom to create an email template that all advertisers will use to target your email lists. Available on CPC for advertisers, it works by sending an email to the end user which contains a call to action (Smart Link) that directs the user to the advertiser’s... Read More
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Desktop publisher case study: How to increase ad revenue with Direct Links
Anna Quiroga — Marketing Content Creator
May 9, 2023 — Ad formats, Case study, CTA, Dating, Desktop, Devices, Direct Links, eCommerce, Games, Menu tabs, Publishers, Tips
Have you tried to monetise desktop traffic with Direct Links? Are you wondering how to increase ad revenue? Direct Link ads are a great way to convert advertiser offers, because they are designed to attract the attention of end users who are actively browsing for content. These end users are very likely to click and generate conversions, making your ad zones more competitive - Which translates into higher revenues for... Read More
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Enabling Two-Factor Authentication on ExoClick accounts
Juanma Cortes — Head of Technical Support
April 28, 2023 — Advertisers, Affiliates, Publishers, Security, Tutorial
Protecting your account information is a top priority for ExoClick, that is why we recommend that you activate Two-factor authentication. What is 2FA and why you should be using it? Two-factor authentication (2FA) is a highly efficient way to secure your accounts and digital assets. It works like an extra layer of security to better protect both user's credentials and the resources that the user can access. So when you... Read More