Newbies
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The best employee onboarding experience with ExoClick: Join one of the top tech companies in Barcelona
Anna Quiroga — Marketing Content Creator
May 12, 2023 — Careers, Company, Interviews, Multicultural, Newbies
Wondering how to get a job in tech in Barcelona at one of the top tech companies in Barcelona? ExoClick is an innovative ad network based in Barcelona, Spain, with a diverse and multicultural team of 90+ individuals from across the world. ExoClick’s mission is to create a healthy, positive and forward thinking working environment that is also inclusive and where everyone feels represented and relevant. To promote employee satisfaction... Read More
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3 reasons why you should be using Video Advertising
Giles Hirst — Head of Communication
June 10, 2020 — Ad formats, Advertisers, Devices, Newbies, Pre-roll in-stream, Video
Among all of the different digital ad formats out there, video is the one that has shown the most growth. Our culture is driven by the fast consumption of short video content on social networks such as Snapchat, TikTok, Facebook, Twitter and Instagram, so consumers have become totally accustomed to their news feeds being filled with videos from various sources. Trends have changed and end users are now more accustomed... Read More
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How to implement conversion tracking with ExoClick and third-party platforms
Juanma Cortes — Head of Technical Support
October 2, 2018 — Advertisers, Affiliates, API, Conversion tracking, Newbies, Tracking, Tutorial
What is conversion tracking? Conversion tracking allows you to identify how well your campaign is doing. It tells you exactly where you are generating sales, leads, sign-ups, etc in order to help you look at which areas of your campaign are working and not working. Once you have this knowledge you can optimize your bids, adapt your creatives and fine tune your targeting. ExoClick gives you access to global traffic sources,... Read More
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API Masterclass #1: Data Collection
Juanma Cortes — Head of Technical Support
July 9, 2018 — Advertisers, API, Newbies, Tips, Tracking, Tutorial
If you have never used ExoClick’s platform API this series of three blog posts will show you how to fetch and update data from our platform to help you analyse and optimise and automate campaigns, utilising examples from this spreadsheet which you must copy to your Google Drive. The aim is for you as an advertiser to use the examples to get you started using the API and then later, when you feel... Read More
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6 publisher tips to optimise your digital advertising revenues
Ada Llorca — Head of Publishing
November 21, 2017 — Ad blocking, Ad formats, Mobile, Native, Newbies, Publishers, Tips
If you are a publisher that generates income from your site using online ads from an ad network such as ExoClick, then these tips will help you to optimise your revenues. Tip 1 - What makes your site achieve high revenues? Well positioned ads that get attention from users that are browsing your site, motivating them to click on the ad and buy the promoted product. If you have high... Read More
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9 Sequential Retargeting Ideas
Sequential retargeting takes retargeting to the next level, but to understand it properly let's have a quick refresh on what retargeting actually is. Visitors hit your website or landing page without converting. You then add a cookie/pixel to their browser so that your advertisements follow them around the rest of the web when they are browsing sites. This increases your chances of conversion because they have already clicked on your... Read More
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8 tips for scaling up your campaign
As an advertiser it can take some time for you to get a successful campaign going because many ideas don't always work out. Once you have a great converting campaign it can also quickly die out, so that's why it is imperative that you get the maximum profit out of it by scaling up. Remember that it is much easier to scale a well performing campaign than devising a brand... Read More
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10 tips for the perfect landing page
A landing page is the bridge between your ad and your offer. It is a simple web page that is designed to persuade people who have clicked on your ad that they should buy your product or sign up for your offer. Here we give you 10 tips to help you optimise your landing page for better conversions. Landing pages don't need to be complicated, keep it simple. A basic... Read More
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The wonderful world of mobile advertising for beginners
Perhaps the three most important drivers for mobile domination have happened this year. The first was Google's mobile friendly update back in April. Brands with websites not optimised for mobile have suffered a 10 per cent dip in traffic according to the Adobe Digital Index which examined the change since Google introduced its new methodology. Secondly, the growth of mobile digital advertising, mobile is the fastest growing sector. Advertisers are... Read More