CTA

• How to convert UK Dating traffic with Email Clicks 

  

  Anna Quiroga — Marketing Content Creator

  August 24, 2023 — Ad formats, Advertisers, API, Blog, Business intelligence, CTA, Dating, email clicks, Members traffic, Targeting, Tips
  

  Are you wondering how to convert UK Dating traffic with Email Clicks and why use ExoClick’s Email Clicks ad format to target Dating traffic? The United Kingdom is proving to be a very profitable GEO when it comes to the Dating vertical. In fact, according to Statista, revenue in the UK’s online Dating market is projected to reach US$192m in 2023, with a projected annual growth rate (CAGR 2023-2027) of... Read More

• Advertisers! How to convert online games offers with video advertising in Europe

  

  Maria Serra — Marketing Content Creator

  August 3, 2023 — Ad formats, Advertisers, Automation, Bidder, Client Care, CTA, Devices, Games, In-Stream, Outstream, Slider, Smart Bid, Tips, Video
  

  As the internet has become increasingly more accessible across the world, and the pandemic forced people to turn to digital ways of entertainment, the online gaming industry has become largely popular in the past few years. This is especially noticeable in Europe, with more than half of the population playing online games on a regular basis. This means that promoting online gaming offers is a great way to achieve high... Read More

• Publishers! Benefits of using Sub IDs on your Email Click ad zones

  

  Anna Quiroga — Marketing Content Creator

  July 26, 2023 — Ad formats, Blog, CTA, Dating, email clicks, Members traffic, Publishers, Tips, Tutorial
  

  Are you a Dating website publisher wanting to monetize your email sign ups? Then, Email Clicks are the ad format for you: Publishers have the freedom to create an email template that all advertisers will use to target your email lists. Available on CPC for advertisers, it works by sending an email to the end user which contains a call to action (Smart Link) that directs the user to the advertiser’s... Read More

• Desktop publisher case study: How to increase ad revenue with Direct Links

  

  Anna Quiroga — Marketing Content Creator

  May 9, 2023 — Ad formats, Case study, CTA, Dating, Desktop, Devices, Direct Links, eCommerce, Games, Menu tabs, Publishers, Tips
  

  Have you tried to monetise desktop traffic with Direct Links? Are you wondering how to increase ad revenue? Direct Link ads are a great way to convert advertiser offers, because they are designed to attract the attention of end users who are actively browsing for content. These end users are very likely to click and generate conversions, making your ad zones more competitive - Which translates into higher revenues for... Read More

• Publishers! Meet Fluid Player: The lightweight free HTML video player

  

  Anna Quiroga — Marketing Content Creator

  November 22, 2022 — Ad formats, Blog, CTA, Fluid Player, IAB, In-Stream, Pre-roll in-stream, Video
  

  Video advertising is currently one of the most profitable forms of advertising for publishers. If you are a publisher wondering what is the best way to monetize video content, you should use a powerful free HTML video player such as Fluid Player, which is free and open source. It’s also lightweight, and fully compatible with video ad formats. Additionally, it allows features such as CTA and Live Stream video ads... Read More

• Video advertising campaign case study: Games Offer using ExoClick’s CTA Video Feature

  

  Giles Hirst — Head of Communication

  September 22, 2022 — Ad formats, Advertisers, Case study, CTA, Games, Outstream, Video
  

  According to Statista, global revenues for the Online Games segment are projected to reach US$23.56bn in 2022. This segment is expected to show an annual growth rate of 6.96%, resulting in a projected market value of US$32.98bn by 2027. Currently, the average revenue per user (ARPU) of Online Games is US$21.93. In this Advertiser Case Study we look at how an advertiser promoting a Games offer used ExoClick’s new CTA... Read More

• Call To Action & Friendly URL for video formats!

  

  Anna Quiroga — Marketing Content Creator

  July 21, 2022 — Ad formats, Advertisers, Blog, CTA, Outstream, Pre-roll in-stream, Publishers, Video
  

  Recently, ExoClick has added a new feature for video ads: the Video Call To Action (CTA). This feature allows advertisers to add a CTA text on their video ads (In-Stream, Outstream, and Slider), to easily direct the user towards their service landing page or site. Continue reading to learn more about the benefits of this new feature, and how to set it up from your ExoClick ad platform admin panel!... Read More