CTA

• Publishers! Meet Fluid Player: The lightweight HTML 5 video player

  

  Anna Quiroga — Marketing Content Creator

  November 22, 2022 — Ad formats, Blog, CTA, Fluid Player, IAB, In-Stream, Pre-roll in-stream, Video
  

  Video advertising is currently one of the most profitable forms of advertising for publishers. If you are a publisher wondering how to monetize video content, you should use a powerful video player such as the Free html video player Fluid Player, which is free and open source. It’s also lightweight, fully compatible with video ad formats. Additionally, it allows features such as CTA and Live Stream video ads to enhance... Read More

• Advertiser Case Study: Games Offer using ExoClick’s CTA Video Feature

  

  Giles Hirst — Head of Communication

  September 22, 2022 — Ad formats, Advertisers, Case study, CTA, Games, Outstream, Video
  

  According to Statista, global revenues for the Online Games segment are projected to reach US$23.56bn in 2022. This segment is expected to show an annual growth rate of 6.96%, resulting in a projected market value of US$32.98bn by 2027. Currently, the average revenue per user (ARPU) of Online Games is US$21.93. In this Advertiser Case Study we look at how an advertiser promoting a Games offer used ExoClick’s new CTA... Read More

• New feature: Call To Action & Friendly URL for video formats!

  

  Anna Quiroga — Marketing Content Creator

  July 21, 2022 — Ad formats, Advertisers, Blog, CTA, Outstream, Pre-roll in-stream, Publishers, Video
  

  Recently, ExoClick has added a new feature for video ads: the Video Call To Action (CTA). This feature allows advertisers to add a CTA text on their video ads (In-Stream, Outstream, and Slider), to easily direct the user towards their service landing page or site. Continue reading to learn more about the benefits of this new feature, and how to set it up from your ExoClick ad platform admin panel!... Read More