CTA
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Publishers! Meet Fluid Player: The lightweight free HTML video player
Anna Quiroga — Marketing Content Creator
November 22, 2022 — Ad formats, Blog, CTA, Fluid Player, IAB, In-Stream, Pre-roll in-stream, Video
Video advertising is currently one of the most profitable forms of advertising for publishers. If you are a publisher wondering what is the best way to monetize video content, you should use a powerful free HTML video player such as Fluid Player, which is free and open source. It’s also lightweight, and fully compatible with video ad formats. Additionally, it allows features such as CTA and Live Stream video ads... Read More
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Video advertising campaign case study: Games Offer using ExoClick’s CTA Video Feature
Giles Hirst — Head of Communication
September 22, 2022 — Ad formats, Advertisers, Case study, CTA, Games, Outstream, Video
According to Statista, global revenues for the Online Games segment are projected to reach US$23.56bn in 2022. This segment is expected to show an annual growth rate of 6.96%, resulting in a projected market value of US$32.98bn by 2027. Currently, the average revenue per user (ARPU) of Online Games is US$21.93. In this Advertiser Case Study we look at how an advertiser promoting a Games offer used ExoClick’s new CTA... Read More
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Call To Action & Friendly URL for video formats!
Anna Quiroga — Marketing Content Creator
July 21, 2022 — Ad formats, Advertisers, Blog, CTA, Outstream, Pre-roll in-stream, Publishers, Video
Recently, ExoClick has added a new feature for video ads: the Video Call To Action (CTA). This feature allows advertisers to add a CTA text on their video ads (In-Stream, Outstream, and Slider), to easily direct the user towards their service landing page or site. Continue reading to learn more about the benefits of this new feature, and how to set it up from your ExoClick ad platform admin panel!... Read More