Advertisers

  • The IAB’s new ad standards address the shift to cross-screen and responsive advertising

    The Interactive Advertising Bureau, the trade group that represents online advertising best practices has released new standards around mobile and web advertising. The standards are important because they help maintain a balance where publishers can generate revenues for their inventory whilst ensuring that users don't get annoyed by ad formats that make them want to download and install ad blockers. Alanna Gombert, the general manager of the IAB Tech Lab,... Read More

  • 8 Native advertising tips for advertisers

    ExoClick has been testing this format for over 2 months now and as a result we have created some great tips to help you start generating conversions with this format on our platform: 1 Images The CTR and performance can vary a lot from one creative to another, make sure to upload many different creatives. Our Ad-Server will automatically send more traffic to the creative having the highest performance. Remember,... Read More

  • How Publishers and Advertisers can generate more revenues with Native Advertising

    Publishers and advertisers both have different wants and needs when it comes to advertising. Publishers are looking to increase revenues and maximising their fill rates, while advertisers are looking for excellent targeting and high-quality traffic. Native advertising is the format that provides these benefits.     How does native advertising achieve this? Native ads are paid media that blend into a publisher’s content on their site.  ExoClick’s native ad format... Read More

  • What is RTB? And why you should use it…

    Problem: An advertiser wants to reach a specific type of consumer via an ad on a publisher site, a publisher wants to sell that ad space to the highest bidder, and, a consumer wants to browse the publisher’s site and be targeted with ads that are relevant to him. What is the most efficient way for this to happen? Answer: Programmatic RTB How does it work? Let’s look at an... Read More

  • ExoClick Compliance in 2017

    We’ve listened to the concerns of all our clients over recent months and today we can introduce to you our new simplified guidelines! How do I ensure my campaigns get approved? If your campaigns contain Malware/Phishing, Browser Blockers/Ransomware, Auto Redirection or BackJacking then your campaigns will be rejected. These simply can not run on our network! We monitor campaigns 24/7 and we have sophisticated technology to help us prevent such... Read More

  • 3 Affiliate Marketing Tools from ExoClick

    As ExoClick is attending Affiliate World Asia we thought we would show affiliates that we have some great tools that they can use on ExoClick's platform. The tools are designed to help affiliates save time, test campaigns, fine tune targeting and track conversions in real-time across 3rd party platforms. Here are three of them... Tool #1 - Landing page traffic automation When promoting an offer most affiliates test out different... Read More

  • 9 Sequential Retargeting Ideas

    Sequential retargeting takes retargeting to the next level, but to understand it properly let's have a quick refresh on what retargeting actually is. Visitors hit your website or landing page without converting. You then add a cookie/pixel to their browser so that your advertisements follow them around the rest of the web when they are browsing sites. This increases your chances of conversion because they have already clicked on your... Read More

  • 8 tips for effective video advertising

    Following the launch of ExoClick's new pre-roll in-stream video ad format, here are some key insights into how the format works, the great potential it has to drive conversions, its payment model and analytics, how to maximise impact with content and calls to action and finally a useful checklist to help get you started when using this highly effective digital ad format. 1. It's more engaging Video advertising your product... Read More

  • 8 tips for scaling up your campaign

    As an advertiser it can take some time for you to get a successful campaign going because many ideas don't always work out. Once you have a great converting campaign it can also quickly die out, so that's why it is imperative that you get the maximum profit out of it by scaling up. Remember that it is much easier to scale a well performing campaign than devising a brand... Read More

  • Why an ExoClick Affiliate gets Suspended/Banned?

    When we meet advertisers and especially affiliates at the many tradeshows we attend, we get some great feedback about our products and services. It also gives us a chance to meet face to face so we can discuss how our advertisers can improve their ROI and give them tips on how to get the most out of the ExoClick platform. Still, the topic that comes up the most is about... Read More

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