ExoClick is celebrating 20 years of excellence this year. To honor this milestone, we are sitting down with team members across the company to explore their career journeys and discover what drives our culture forward.
Having been with ExoClick for over 13 years (opens in a new tab), Lavinia Neagu has risen from customer service agent to the Director of Customer Success. In this interview, she shares her perspective on leadership as a woman in ad tech, the power of adaptability, and how ExoClick empowers talent to thrive.
What was your path into tech?
I joined ExoClick 13 years ago as a Customer Service agent, and from the start, I found the role genuinely engaging and was eager to keep learning. As the company grew, it opened up many opportunities to develop new skills, take part in different projects, and contribute to the team’s evolution. I did my best to adapt, keep building my knowledge, and make the most of these opportunities to support the growth of both the team and the company. The fast pace of change in tech has made this journey especially exciting, and I’m grateful to play a role that bridges our customers’ needs with EXOGROUP’s products.
My focus has consistently gone beyond just my own team to consider how we align with and contribute to the company’s overall vision and direction. Taking on the role of Director feels like a significant milestone; however, I view it primarily as a responsibility to all those who have supported me throughout my journey, as well as to the teams I collaborate with.
Customer Success sits at the intersection of product, sales, and client relationships. How do you leverage that positioning to drive key business outcomes?
The Customer Success team works closely with all departments within the company, including Product, Sales, Compliance, Finance, and Marketing, to support every customer, both new and existing, throughout their journey with ExoClick. Our dedicated team of Customer Success Managers and Technical Support Specialists is available 24/7, ready to assist, provide solutions, and welcome feedback.
Whether addressing a simple platform inquiry or resolving a more complex technical issue, we are committed to taking ownership and ensuring a resolution. We understand that collaboration and effective communication are essential to keep ExoClick operating at the highest standards. I am very proud of our team’s commitment to ownership in their roles.
This reflects the mindset we uphold in our work every day: “Your success is our commitment. We DO care!”
How can Customer Success serve as a stepping stone for more women to move into C-suite or executive roles in tech?
I don’t believe there is one universal truth or pathway for women entering ad tech. For me, the Customer Success role turned out to be a natural fit with my educational background in philology, which draws on communication, intercultural awareness, attention to detail, and empathy, all skills I’d already been developing. ExoClick then gave me the chance to explore the tech world and build new knowledge and skills that I could bring back into the role.
My advice: stay adaptable, keep learning, be resilient, and trust yourself!
What deliberate steps do you take to build, mentor, and advocate for diverse talent within your own team?
As a manager, I believe it’s essential to really get to know the people you work with. Everyone brings a different mix of skills, and everyone has the capacity to learn and grow. I encourage my team to keep learning, adapting, and building new skills, and I make sure they have the tools and resources to do so. At the same time, I encourage them to step outside their comfort zone because it’s often in those moments that people discover what they’re truly capable of, and it is often far more than they realized.
How has ExoClick supported you as a woman in AdTech
ExoClick has supported me every step of the way, and I am genuinely grateful for that. The company’s management and culture focus on creating real opportunities and recognizing achievements. Its vision, flexibility, and openness provide a solid foundation for success, not just for the business, but also for the people who contribute to it.
What stands out most to me is how consistently ExoClick lives up to its own values. Beyond being a leading player in the ad tech industry, ExoClick has fostered a culture where transparency, professionalism, and a genuine human focus are more than just words; they shape how people are treated and how decisions are made every day. The company invests in its people as much as it invests in its products, and this combination allows both to grow together.
I feel fortunate to be part of a team and a company that believes in its people as much as it believes in innovation. I believe this balance is what truly sets ExoClick apart.
What advice would you give to early-career women in tech who aspire to reach the leadership level?
Whether or not you have a tech background, you can learn and grow within a tech company. What matters most is not where you begin, but your willingness to learn, your adaptability, and your resilience in challenging situations. Technology evolves rapidly, which can feel intimidating at first. However, this fast pace makes the journey rewarding, as there’s always something new to explore and opportunities for growth.
To anyone starting out, regardless of their background, I suggest you stay curious and open-minded. Ask questions freely and don’t hesitate to step into unfamiliar territory. Surround yourself with people who are willing to share their knowledge, and be generous in sharing your own as well.
Most importantly, put passion into everything you do; it can make all the difference between simply having a job and developing a career path you can be proud of.
Here at ExoClick, hard work and creativity are highly valued! If you like the sound of this work environment and want to become a part of the ExoClick team, check out our open positions (opens in a new tab) on our Career pages!\
