Blog on ExoClick | The Largest Entertainment Ad Network

Ad tech in 2027: AI trends for Advertisers and Publishers

Mon, 09 Nov 2026 00:00:00 +0000

To celebrate ExoClick’s 20th anniversary, we gathered some of our department heads and directors to reflect on the past two decades and share their predictions for 2027 and to map out the technological shifts defining the industry heading into 2027.

Read this article for insights from our industry experts and a look into what’s coming in the next year.

Executive summary

In this article, we will explore the trends our team expects to see come to the forefront in 2027. Including:

Black Friday 2026: Strategies for eCommerce Advertisers

Tue, 03 Nov 2026 00:00:00 +0000

Black Friday is an event that gained international popularity around 2010 and has continued to grow due to increased consumer trust in online shopping. It now signifies the beginning of the Christmas buying season. Overall revenue from this event has increased by 1,721% between 2010 (opens in a new tab) and 2025 (opens in a new tab). This year’s Black Friday will start on November 27th, 2026.

In this article, we will explore Black Friday eCommerce trends and provide strategies for increasing sales during this time. This guide is particularly useful for advertisers promoting offers in Tier 1 countries across Europe and English-speaking markets like the United States. If you’re an advertiser looking to boost your revenue in the fourth quarter, read on to discover best practices for achieving significant results this Black Friday!

Women in ad tech: Leadership and Customer Success

Mon, 26 Oct 2026 00:00:00 +0000

ExoClick is celebrating 20 years of excellence this year. To honor this milestone, we are sitting down with team members across the company to explore their career journeys and discover what drives our culture forward.

Having been with ExoClick for over 13 years (opens in a new tab), Lavinia Neagu has risen from customer service agent to the Director of Customer Success. In this interview, she shares her perspective on leadership as a woman in ad tech, the power of adaptability, and how ExoClick empowers talent to thrive.

Publisher Case Studies: Monetizing with Vertical Video

Thu, 22 Oct 2026 00:00:00 +0000

Looking to boost revenue from your existing mobile traffic without cluttering your webpages? Short-form content continues to build momentum, with over 60% of end users watching short-form content daily (opens in a new tab) across social media platforms.

To help publishers capture this high-engagement audience, ExoClick launched the Vertical Video ad format. In this case study, we explore how three different mobile publishers increased their site impressions and overall ad revenue by monetizing vertical video feeds.

Sports Betting Events Q4 2026!

Mon, 19 Oct 2026 00:00:00 +0000

The final quarter of 2026 is where the long-haul seasons reach their dramatic conclusions, and new campaigns find their rhythm. Here are the biggest betting events in October, November, and December 2026.

Football (Soccer)

UEFA Champions League / Europa League: The new league phase format is in full swing with high-profile “Matchdays” occurring throughout October, November, and early December.
Major Domestic Leagues (EPL, La Liga, etc.): The busy winter schedule begins, culminating in the high-volume Boxing Day (December 26) and New Year’s fixtures in the UK.

Mastering Halloween Campaigns: Creatives & Seasonal Strategies

Thu, 08 Oct 2026 00:00:00 +0000

Halloween is one of the most lucrative events of the year. Beyond the costumes, zombies, and sweets, October represents a massive spike in consumer intent (opens in a new tab) across Europe, North America, and Tier-1 English-speaking markets.

Whether you are scaling dating, gaming, e-commerce, or sweepstakes offers, leveraging Halloween gives your ad performance an immediate boost. Incorporating festive elements helps maximize campaign success by capitalizing on emotional contrast and integrating advanced generative AI tools to build high-converting Halloween creatives.

ExoClick is attending SIGMA Rome

Tue, 06 Oct 2026 00:00:00 +0000

ExoClick is attending SIGMA Rome! Come to Fiera Roma from the 2- 5 of November and meet the team at booth H2-2119

Unlock your Advertising potential; book a meeting with Kiara (opens in a new tab) to talk about aligning your offers with the right traffic sources

If you want to sell or buy traffic on ExoClick, talk to Nelson. (opens in a new tab)

ExoClick has a new brand identity

Fri, 25 Sep 2026 00:00:00 +0000

25 September 2026, Barcelona. ExoClick, the industry’s largest entertainment ad network is this year celebrating its 20th anniversary. To mark this occasion ExoClick has rebranded with a new logo and redesigned website. The new brand identity reflects two decades of innovation, growth and market leadership, taking the ExoClick brand into the next chapter of its story.

A new logo for a new era

Advertiser tips! Your first 90 days with ExoClick

Tue, 25 Aug 2026 00:00:00 +0000

ExoClick is an excellent ad network for advertisers aiming to boost impressions and sales for their products, whether they are services or physical goods. Discover why so many advertisers choose ExoClick and how easy it is to set up your account and campaigns. If you’re thinking about joining ExoClick to reach the largest entertainment audience, especially targeting men, read this article to see what your first 90 days will look like.

Publisher Case Study: Ad Refresh the multi-device revenue booster

Thu, 20 Aug 2026 00:00:00 +0000

In part one of this series, we broke down how ExoClick’s Ad Refresh feature can drastically increase mobile ad inventory value. But what happens when you scale this optimization strategy across your entire platform? In this article we will examine a multi-device Publisher case study using Ad Refresh.

While mobile traffic offers massive scale, desktop traffic frequently delivers deep engagement durations and distinct behavioral patterns. To achieve true revenue optimization, top-tier publishers look at the bigger picture: a multi-device strategy. By implementing Ad Refresh on both mobile and desktop ad zones simultaneously, you maximize your monetization potential across all user screens.

Publisher Case Study: Maximizing revenue with mobile Ad Refresh

Mon, 17 Aug 2026 00:00:00 +0000

Looking to boost revenue from your existing traffic without cluttering your webpages? If you haven’t enabled ExoClick’s Ad Refresh feature on your Native mobile ad zones, you’re missing out on revenue potential.

Mobile traffic dominates the internet, and optimizing the user experience and ad space efficiency has become even more important for publishers. Instead of adding more Native zones, make your current zones work harder with Ad Refresh. In this article, we will examine 3 publisher case studies that demonstrate the value of implementing Ad Refresh with Native ads on mobile.

ExoClick renews its membership of the IWF

Wed, 05 Aug 2026 00:00:00 +0000

ExoClick is proud to announce the renewal of its membership with the Internet Watch Foundation (IWF), (opens in a new tab) reinforcing our unwavering, zero-tolerance commitment to child safety and online protection.

As the leading entertainment advertising network, ExoClick believes that every individual, especially children, deserves a safe online environment. By continuing our partnership with the IWF, we actively support their mission to identify, report, and remove Child Sexual Abuse Material (CSAM) from the internet.

Publishers: Optimize Footer zones with Native and Multi-Format ads

Thu, 30 Jul 2026 00:00:00 +0000

When it comes to ad placements, the footer rarely gets the attention it deserves. Publishers spend hours optimizing above-the-fold content and sticky headers, while the footer is often left as an afterthought.

This space has the potential to generate significant, low-friction revenue on mobile devices without disrupting user experience. Users at the bottom of a page are ready for “what’s next,” making them receptive to well-placed recommendations. Unlocking this hidden potential comes down to two primary optimizations:

Repurpose content for a Vertical Video Reels section on your site

Tue, 21 Jul 2026 00:00:00 +0000

Publishers that don’t show Vertical Video content are missing out on monetizing their mobile users who love scrolling through content like Reels and Shorts. Over 40% of the time end users spend on Instagram is now spent watching Reels and YouTube Shorts. (opens in a new tab) Short-form vertical content accounts for an average of 15 billion views every day. This shows that scrolling is a highly engaging pursuit, and therefore placing a Vertical Video ad every few videos is a great way to monetize this content.

Advertisers! New Reels style Vertical Video ad format

Tue, 30 Jun 2026 00:00:00 +0000

Vertical Video: Built to convert users who love Reel/TikTok style content

According to ExoClick’s network statistics, 78.7% of ads are served on mobile devices globally. With this growth in consuming content on mobile devices and the growth of short-form video content like Reels, Stories, Shorts, etc, users are spending more time watching videos designed specifically for a full-screen mobile, vertical experience.

To ensure that Advertisers can fully monetize the popularity of watching vertical videos, ExoClick has released the Vertical Video (VAST) ad format.

Monetize Reels style content with the Vertical Video ad format

Tue, 30 Jun 2026 00:00:00 +0000

Monetize your Reels & Shorties feeds with native 9:16 video ads

With the massive growth in consuming content on mobile devices and the consuming of short-form video content like Reels, Stories, Shorts, etc, users are spending more time watching videos designed specifically for a full-screen mobile, vertical experience.

To ensure that Publishers can fully monetize the popularity of watching vertical videos, ExoClick has released the Vertical Video (VAST) ad format.

Publisher Case Study: In-Stream ad zones with Frequency Capping

Wed, 13 Aug 2025 00:00:00 +0000

If you are a webmaster with a video website, the main goal is for your engaged users to spend as much time as possible exploring your content, and also interacting with your video ads to allow you to maximize video ad zone revenues. One way to increase the number of In-Stream ads that are shown per single end user is by enabling ExoClick’s Publisher tool Frequency Capping, which allows you to experiment in order to find the perfect sweet spot between monetizing engaged end users and providing the best possible user experience. Which is exactly what the 2 Publishers in the following Case Study did by testing out new Frequency Capping options in order to optimize their video ad zones’ performance and boost revenues. So let’s explain why you should optimize your In-Stream zones with ExoClick’s Frequency Capping and the great Publisher benefits using Frequency Capping for video ad zones. We also include some tips to increase your video ad zone revenues from ExoClick Publisher account managers. All of this to help you maximize video ad zone revenues.

Publisher question: How can I increase my website’s eCPMs?

Mon, 30 Jun 2025 00:00:00 +0000

Cost Per Mille (CPM) is a pricing model in digital advertising where Advertisers pay a set amount for every 1,000 times their ad is displayed (an impression) on a webpage. The “Mille” comes from the Latin word for “thousand” and is a highly effective way for advertisers to make an impression. If you are a Publisher wondering how to increase revenues with eCPMs on your platform, read on for our Publisher best practices!

Advertisers: How to effectively promote AI Dating offers

Wed, 16 Apr 2025 00:00:00 +0000

AI is becoming more important in everyone’s lives, especially the use of personified chatbots. One of the largest consumer growth areas are AI Dating platforms which have gained significant popularity among end users worldwide. In 2023, the global AI dating market was valued at $2.8 billion, and is expected to reach a milestone of $9.5 billion by 2028. Are you a Product Owner wanting to promote your AI Dating offers and profit from this promising vertical? In this article we will bring you some ExoClick network stats for this vertical and best practices for creating effective AI Dating ad campaigns from our account managers. Continue reading to answer the question, how to effectively promote AI Dating offers with ExoClick.

Boost your website revenue with Video ads

Thu, 03 Apr 2025 00:00:00 +0000

Are you a Publisher looking to monetize your website traffic? In this article, we will look at how to boost your website revenue with Video ads. We will also dive into all the available Video ad formats on ExoClick and our Publishing Account Managers’ best practices for Publishers using Video ad placements that larger volume traffic sites also use.

Why use Video ad formats?

The ad spend in global Digital Video Advertising is expected to grow at an annual rate of 6.23% from 2025 to 2030 (opens in a new tab), resulting in a projected market volume of $280.76bn by 2030. Video ads are highly popular among Advertisers because they allow for a more detailed description of a product. Watching video ads has become a routine part of daily life on social media and websites, leading most end users to expect this format.

Monetize your Members Area Games website with ExoClick

Wed, 19 Mar 2025 00:00:00 +0000

Do you own a membership web-based Games product? Did you know you can monetize your subscribers with non-intrusive advertising? Then keep reading to find out how ExoClick can help you maximize your Members Area Games advertising revenues, while maintaining the best possible end-user experience.

Membership Games and Communities

When we talk about members-only Games websites, we are talking about Games that are behind a paywall. Usually, the member has paid a subscription for access or they have the opportunity for in-app purchases. In its simplest form, Games sites for Members Area are gated sites that include members-only content. This is highly valuable to Advertisers as the audience is highly engaged because they have previously made an online purchase and, therefore are trusting of making an online purchase again.

eCommerce campaign tips and best practices

Tue, 18 Mar 2025 00:00:00 +0000

eCommerce is a highly productive vertical for online Advertisers, whether Product Owners or Affiliates. In fact, according to SellersCommerce, eCommerce sales will surpass $6.8 trillion in 2025. (opens in a new tab) With over 28 million eCommerce stores globally, 52% of online shoppers look for products internationally, 34% of them shop online at least once a week. Are you an Advertiser promoting your eCommerce product? Find out how to maximize results targeting ExoClick’s high-performing traffic sources and using our high quality ad formats and platform tools with this guide on eCommerce campaign tips and best practices for Advertisers:

Lower eCPAs, increase conversions with Retargeting

Tue, 04 Mar 2025 00:00:00 +0000

Retargeting is a great tool for Advertisers. It allows them to re-engage audiences who have already shown an interest in their product, but might have gotten lost within the funnel, and has the potential to bring higher CTRs and conversions. Read the next 2 Case Studies to find out how to achieve lower eCPAs and increase Conversions with Retargeting.

What are Retargeting campaigns and how to lower eCPAs and increase Conversions with Retargeting

Retargeting is an advertising method which targets audiences from one selected main campaign who have previously visited and /or interacted with your website. With this advertising method you can show new ads to previous visitors wherever they go online on other websites or apps. This offers you the opportunity to recapture potential leads or customers if they left your site without converting or meeting your marketing goal. Retargeting is useful to keep your brand visible for high potential users and bring them back to your website until they are ready to buy. Alternatively, Retargeting can be used to save costs by excluding those users who have already generated a conversion.

Publishers! Unlock the potential of Native Video thumbnails

Mon, 24 Feb 2025 00:00:00 +0000

You can now allow your advertisers to use Video Thumbnails for their Native ad creatives. Using a Native Video Thumbnails 1x1 creates a seamless end-user experience on your Video Content website. This format allows you to showcase an ad zone that appears like one of the video content thumbnails on your webpage. Read on to learn the potential of Native Video Thumbnails on Video Content sites and some best practices from ExoClick’s experts that will add value to your 1x1 Native In-Content ad zones.

How to promote digital content creator profiles with ExoClick

Thu, 20 Feb 2025 00:00:00 +0000

Creator Content Platforms such as OnlyFans or Patreon enable digital creators, influencers and models to offer exclusive access to their content (fashion tips, workout plans, lifestyle and travel videos, etc) through a monthly subscription. Through these sites, creators can directly engage with their audience through DMs, custom content, and live streams, building stronger relationships. In 2024, Creator Content Platform payouts amounted to ca. $3.23 billion in 2024 (opens in a new tab), a +38.03% increase from $2.34 billion in 2021, making it a highly profitable vertical. Are you a Creator Content Platform owner, a Creator Agency, or an independent creator wanting to promote creator profiles with ads? Learn how to promote digital Content Creator profiles with ExoClick, the best ad formats for Creator Content Platforms, and more!

Ultimate Guide to Publishing: Tips to maximize ad zone optimization

Thu, 13 Feb 2025 00:00:00 +0000

Have you ever wondered how to make more advertising inventory available? Are you looking for the best possible traffic monetization platform for website Publishers and the best ad network features to monetize your website? We are constantly helping you, our Publishers, to grow your business by working with you to monetize your traffic with our tips to maximize ad zone optimization, optimize your ad zones, stay Google compliant, give you business tips and ultimately improve your revenues and still ensure a great end user experience. We have put together 13 great problem solving solutions using ExoClick’s Publisher platform tools and features to improve your bottom line and how to keep your website industry compliant. if you ask, “How can I fully optimize my website with ExoClick?” read our Ultimate Guide to Publishing!

Valentine’s insights: Monetize Dating traffic with Members Area

Tue, 28 Jan 2025 00:00:00 +0000

Valentine’s Day is around the corner! According to DriveResearch (opens in a new tab), consumer spending on Valentine’s Day 2024 reached $14.2 billion dollars across the world, and it is expected to keep growing in 2025. Dating platforms also experienced a huge increase in activity during 2024 Valentine’s (opens in a new tab), with Tinder reporting a 27% increase in likes and 29% in messages sent. If you are looking to monetize Dating traffic with Members Area, Valentine’s the perfect time to give your advertising revenues a push!

Valentine's Day: Tips for Advertisers in the Dating vertical

Fri, 24 Jan 2025 00:00:00 +0000

Valentine’s Day is just around the corner! It is time for you to start thinking about setting up your Dating campaigns. Read on to learn about our top tips for Advertisers in the Dating vertical, including email marketing, how to increase sales on Dating offers and opportunities on Members Area sites.

Why advertise Dating offers this Valentine’s Day?

In 2024, more than 400 million people around the world were using online Dating sites (opens in a new tab) to find connections. Dating websites have two types of daters: long-term and short-term. Long-term daters are looking for love and companionship, while short-term daters are focusing on flings with an emphasis on fun.

Advertisers! Increase revenue with Native Video thumbnails

Thu, 23 Jan 2025 00:00:00 +0000

Here at ExoClick we are constantly growing and continuing to innovate in order to create higher revenue for our Advertisers. Our latest innovation is Native Video Thumbnails. This new format will help you to create more eye-catching creatives that still blend into the website’s look and feel. Read on to learn how you can increase revenue with Native Video Thumbnails and the benefits of using them in your campaigns.

What are Native Video Thumbnails?

Traditional Native thumbnails are the images displayed in Native ads. Instead, Native Video Thumbnails feature a short video loop that provides the end user with a preview of your offer. On the desktop, the video plays when the user hovers over the image with their cursor, and it pauses to show the static image when the mouse is moved away. On mobile devices, the video activates when the user taps the image, and it reverts to the static image when the user taps away or scrolls away. The Native Video thumbnail does not include an audio element.

Publishers! Increase CTRs with Native Video thumbnails

Thu, 23 Jan 2025 00:00:00 +0000

Here at ExoClick we are constantly growing and continuing to innovate in order to create higher revenue for our Publishers. Our latest innovation is Native Video Thumbnails. This new format will help Advertisers create more eye-catching creatives that still blend into your website’s look and feel. Read on to learn what are Native Video Thumbnails and the benefits of enabling this format on Publisher websites.

What are Native Video Thumbnails?

Traditional Native thumbnails are the images displayed in Native ads. Then, Native Video Thumbnails feature a short video loop that provides the end user with a preview of the Advertiser’s offer. On desktop devices, the video plays when the user hovers over the image, and it pauses to show the static image when the mouse is moved away. On mobile devices, the video activates when the user taps and holds on the image, and it reverts to the static image when the user moves or scrolls away.

New Year Promotions: Start 2025 with increased revenue!

Tue, 14 Jan 2025 00:00:00 +0000

New Year’s Eve is coming so it is time for you to prepare your New Year campaigns. This article will look at internal data from the 1st to the 7th of January 2023 to help you choose your targeting strategy for your 2025 New Year promotions. We will cover everything from Devices to Geos as well as the best ad formats to target for New Year’s promotions.

New Year Promotions: Start 2025 with increased revenue!

From Halloween to Singles Day, Black Friday to Christmas promotions. From October to January Advertisers can generate a lot of revenue by promoting their offers across the eCommerce vertical. This culminates with the New Year’s sales, a significant event in the eCommerce industry, where retailers offer discounts, promotions, and special deals to attract customers and boost sales. For the consumer, it’s a time of rebirth with concepts like New Year’s resolutions coming into effect. People may want to refresh their wardrobe, become healthier, pick up a new hobby, or simply indulge themselves after the giving season.

Ad tech trends Publishers should know for 2025

Thu, 19 Dec 2024 00:00:00 +0000

2024 has been a year full of innovative advances, privacy concerns and legislation changes in the Ad Tech industry. As the year comes to a close, it is time to analyze these yearly trends in order to understand what 2025 might look like for digital advertising professionals. Read on to find out the top 6 Ad Tech Website Publishing trends for 2025.

AI automation Ad Tech Website Publishing trends for 2025

Our first 2 Ad Tech Website Publishing trends for 2025 revolve around AI: Over the past couple of years, AI has revolutionized the digital advertising ecosystem, automating and enhancing content creation, and boosting operational efficiency. The combination of human expertise and AI automation has brought a lot of improvement in Ad Tech, from ad copy, campaign performance and ad engagement, to data analysis for enhanced planning.

Enabling Two-Factor Authentication on ExoClick accounts

Mon, 16 Dec 2024 00:00:00 +0000

Updated on the 16th December 2024 - Your online security is a top priority for ExoClick, that is why we recommend that you activate Two-factor authentication. Online security experts strongly suggest enabling 2FA on all your online accounts, to make unauthorized access much more difficult, making it a key feature in the digital world, and especially in Ad Tech. Continue reading this article to find out the benefits of enabling Two-Factor Authentication on ExoClick accounts.

How ExoClick Innovated in 2024! .

Fri, 13 Dec 2024 00:00:00 +0000

ExoClick is a company that strives to lead the way in the Ad Tech industry. We do so by continuing to perfect our network, adding new features, and expanding on the ones we currently have through constant innovation. Read on to see how ExoClick innovated in 2024.

#1 New Feature for Advertisers! Third Party Tracking URLs

One of the best ad network feature updates and innovations of 2024 was the Third-party tracking URLs. This is an event tracking tool that provides a fast, effective, and cost-efficient alternative to creating VAST Video Tags. Traditionally, if you wanted to track deeper insights on your video ads you needed to implement a VAST Tag. However, with ExoClick’s Third-party tracking URL feature, you can track the number of specific variations in the viewer’s experience like video duration, video tracking, and end user actions without needing a VAST Tag. These tokens can be added to your In-Stream, Outstream, and Video Slider ads. Want to know more about the areas you can track and how to implement them in your campaigns? Find out more.

How to optimize Christmas marketing campaigns

Thu, 28 Nov 2024 00:00:00 +0000

Christmas is fast approaching and is one of the most lucrative times of the year for Advertisers. In this article, we will delve into questions like how to optimize Christmas marketing campaigns and how to gain holiday advertising success while sharing tips for creating compelling Christmas ads and festive ad copy examples. So, if you are an Advertiser looking to make the most out of the Christmas period, keep reading as we share the top tips for optimizing Christmas marketing campaigns in 2024!

Master ExoClick’s platform by joining the ExoClick Academy!

Mon, 25 Nov 2024 00:00:00 +0000

ExoClick has launched the ExoClick Academy (opens in a new tab), a free online learning platform for Publishers and Advertisers with all levels of knowledge designed to help you reach your advertising goals, allowing you to learn advertising skills online at your own pace!

Retraining in order to change industries or pursue higher wages has become a normal part of the average person’s working life. So much so that, according to Apollo Technical (opens in a new tab), approximately half (52%) of employees are considering making a career change in 2024, or are actively working on it! And a huge part of these employees resort to online learning platforms to do so comfortably and faster. This is mainly due to accessibility, and the self-paced environment enables students to retain 25%-60% more through online courses. In fact, according to Research.com (opens in a new tab), 77% of the elearning industry is composed of self-paced learning models, and 77% of students who enroll in online programs feel that it has helped them reach their career goals. And this is exactly why we have decided to build and launch the ExoClick Academy: To help you upskill and make your journey within the advertising industry a full success. Continue reading to find out what’s in it for you!

Become an ExoClick Publisher & maximize your advertising business

Fri, 22 Nov 2024 00:00:00 +0000

At ExoClick, we’re dedicated to helping our Publishers grow their business. By becoming an ExoClick Publisher, you’ll gain expert guidance on optimizing your ad zones, ensuring Google compliance, and implementing effective monetization strategies. Our goal is to maximize your revenue while preserving a positive user experience. So, ready to discover what’s in it for you? Continue reading to find out why join ExoClick ad network as a Publisher and what you will gain when you become an ExoClick Publisher and maximize your Advertising business with out platform tools!

eCommerce trends: How to increase sales on Black Friday

Tue, 12 Nov 2024 00:00:00 +0000

Black Friday is an American shopping event that gained international popularity in 2010 and will begin on November 29th, 2024 this year. In this article, we will explore Black Friday eCommerce trends and how to increase sales on Black Friday. This article is particularly useful for Advertisers promoting offers in Tier 1 countries in Europe and English-speaking regions like the United States. We will also examine internal data from our Analytics department to help you identify what are the most used devices during Black Friday, the best ad formats, and locations for your offers. If you are an Advertiser looking to identify Black Friday eCommerce Trends in 2024, keep reading!

How to create e-Commerce campaigns for Singles Day

Mon, 28 Oct 2024 00:00:00 +0000

Are you an Advertiser who promotes in Asia or are you looking to break into the market with your E-commerce offers? Why not try Advertising in China for Singles’ Day 2024? In this article, we will discover ‘What is Singles Day?’, how to create E-commerce campaigns for Singles Day that convert in China, and our online advertising tips for Singles Day in China. Read on for more!

What is Singles’ Day?

Singles Day, celebrated on November 11th each year, is a unique Chinese holiday that has evolved into a global shopping extravaganza. Unlike Valentine’s Day, which celebrates couples, Singles Day is a celebration of being single. This event is a pushback from the traditional views in China from previous generations that liberate the younger generations. However, over the years, it has become a day of consumerism in China, akin to Black Friday in America. The event continues to skyrocket with a year-on-year increase of 2.08% and a gross merchandise volume of ¥1138.6 billion (US$159.67 billion) in 2023 (opens in a new tab) compared to 2022! This shows that the Chinese market is very lucrative for Advertisers, especially during the event. Now let’s look at what people want to buy during Singles Day.

Above and below the fold ad zone placement strategies for Publishers

Fri, 25 Oct 2024 00:00:00 +0000

When looking at the overall layout of your site, there are two main sections to take into consideration: Above the Fold and Below the Fold. Because they are different parts of the end user journey, it is important to take them into consideration when thinking about ad zone placement, and to be strategic. In this article, we tell you ad zone placement strategies for Publishers for Above and Below the Fold zone placement, and we will get into how to place first screen ad zones to help you boost your website’s ad revenues. Keep reading for high-impact ad zone tips for Publishers!

How ExoClick protects Publishers on our network

Fri, 04 Oct 2024 00:00:00 +0000

UPDATED 4, October 2024 - If you are wondering how ExoClick protects Publishers, our Compliance team is constantly working to guarantee ad chain flow security, ad quality and full industry compliance at all times to protect our Publishers. ExoClick’s mission is to ensure a great browsing experience and that all parties within the ad supply chain are protected, we have strict policies and guidelines that govern the kinds of ads we allow on our platform. We also closely monitor our advertisers’ campaigns, to make sure that all of our ads are appropriate and aligned with industry regulators including the Interactive Advertising Bureau (opens in a new tab) (IAB), Google Chrome and the Coalition For Better Ads (opens in a new tab).

How to choose the right pricing model

Thu, 26 Sep 2024 00:00:00 +0000

Are you an Advertiser looking to maximize your campaign reach? Then you are probably wondering, ‘Which pricing model should I use for my advertising offer?’ In this article, we will look at how to choose a pricing model in Online Advertising and compare the pricing models available for online Advertisers. Read on to learn what are the available pricing models in online advertising and how to make the most out of your campaigns with the right pricing model.

Increase watch time with Fluid Player’s new Suggested Videos

Fri, 13 Sep 2024 00:00:00 +0000

Fluid Player is a fully customizable and flexible HTML5 lightweight video player which has over the years become a favorite among website Publishers. Because view time has a huge impact on Advertising metrics and to help you enhance them, we have recently added a new feature to help you provide the best possible end user experience and further monetize your content: Suggested videos, which appear on a grid at the end of the main video in your video player. This allows you to recommend new videos to watch, prompting the end user to stay on your website, increasing watch time. Are you wondering, what is the best video player to monetize video on my website? Read this article to learn the benefits of Suggested Videos feature, how to increase watch time with Fluid Player’s new Suggested Videos feature and thus increase website video monetization opportunities.

Leverage Halloween for campaign creatives

Thu, 12 Sep 2024 00:00:00 +0000

Halloween is a fantastic holiday with people dressing up as ghosts, zombies, and vampires. It is very popular across Europe and America and a great way to boost your marketing efforts in October. In this article, we will answer the questions ´How to leverage Halloween for campaign creatives’ and ‘What are the advantages of Halloween marketing?’. We will also look into launching a seasonal marketing campaign to increase conversions, the advantages of Halloween marketing, tips to help maximize Halloween campaign success, and the benefits of incorporating Halloween elements into Advertising campaigns for October 2024. So, if you want to leverage Halloween for campaign creatives and maximize your Advertising success, read on for the best creative tips for a seasonal marketing campaign this October.

How targeting can help you reach your conversion goals!

Tue, 20 Aug 2024 00:00:00 +0000

Targeting is a method used in advertising to ensure you are getting the best possible leads from your campaigns. It is a great way of narrowing your audience and increasing your campaign performance, ROI, and brand impact. This article will cover Advertisers biggest queries when tackling targeting like ’everything I need to know about Targeting and Frequency Capping in online advertising (opens in a new tab)!’ and the best practices for audience segmentation. We will also help you understand how targeting can help you reach your conversion goals and, why create a test campaign before detailed targeting. If you are interested in improving your targeting skills, keep reading!

How to leverage AI for marketing activities with Jenny Gonzalez

Tue, 13 Aug 2024 00:00:00 +0000

Let’s talk to Jenny Gonzalez, a well-known industry figure and keynote speaker in Online Advertising. Jenny has spoken at important events such as Affiliate Summit East in New York in July 2024. She will also be attending TES in September to discuss leveraging AI for marketing activities in online advertising! Today we are going to delve into Jenny’s thoughts on AI by discovering how AI helps Advertisers maximize campaign profitability by answering the question ‘How can I use AI to improve my advertising campaigns?’. Keep reading to learn how to leverage AI for Marketing activities with Jenny Gonzalez!

'Your success is our commitment' the Customer Success Team!

Mon, 29 Jul 2024 00:00:00 +0000

ExoClick is an international innovative Ad Tech company which provides digital ad services to advertisers and publishers, helping them monetize their traffic and offers globally. With a client base that spreads across the globe, an instrumental part of the company is the Customer Success Team and Tech Support Team, which provides 24/7 multilingual assistance. Want to know more about this team and its wonderful members? Keep reading!

Meet us: What’s it like to work in the ExoClick Customer Success Team?

Hi! We are the Customer Success Team: The vanguard of ExoClick, providing 24/7 multilingual assistance both via email and live chat in order to help clients anytime with whatever they need. To better assist ExoClick’s client base, we work closely with the Sales, Marketing, Finance, Compliance and Technical teams to cover all bases.”

ExoClick’s Advertiser Keyword Targeting feature

Wed, 24 Jul 2024 00:00:00 +0000

What is keyword targeting in online Advertising and how to use keyword targeting effectively on my campaigns? The Advertiser Keyword Targeting feature (opens in a new tab) is an effective tool that will help you reach your preferred audiences through simple keyword associations. Many Advertisers use keyword targeting when they set up their campaigns to help them find ad zones that display similar content to the theme and vertical of their offer, to make their ads fit more contextually into the websites where they will appear. In this article, we tell you how to target specific keywords on an Advertiser campaign using ExoClick’s Advertiser Keyword Targeting feature:

Bidding vs Traffic Share, which is best for you?

Fri, 19 Jul 2024 00:00:00 +0000

When it comes to buying ad space, Advertisers have two options: Bidding for ad zones or buying a Traffic Share Deal on a specific ad zone. In this article, we will answer the question ‘When should I bid or buy a Traffic Share deal?’. Continue reading to learn more about the benefits of bidding campaigns and Traffic Share deals for Advertisers!

What is Bidding in online advertising?

Bidding is a common practice among Advertisers who are exploring new traffic sources and testing their campaigns. It’s conducted like an auction where Advertisers place bids on specific ad placements, targeting criteria, or keywords. The highest bidder secures the ad zone, and their ad is displayed to the target audience. When bidding, Advertisers decide their maximum spend based on factors like the ad placement’s value, their budget, and the potential return on investment. Advertisers can bid on all available ad zones on the ExoClick Network.

How to optimize video ad campaigns with AI editors

Tue, 16 Jul 2024 00:00:00 +0000

Big Data (opens in a new tab) and AI (opens in a new tab) have become fundamental in Advertising, especially in the AdTech industry. In this article, we will discover how to optimize Video ad campaigns with AI editors by reviewing some software options that can help improve and personalize your Video ad campaigns. We will also look at some of ExoClick’s tools that will increase your campaign conversions! Keep reading as we answer the question ‘How to create a successful Video ad campaign with AI Video editors?’

Enhanced Advertiser campaign setup in your Admin Panel

Thu, 11 Jul 2024 00:00:00 +0000

At ExoClick we strive to be an Ad Platform with great user experience! In our continuous effort to improve user experience on the ExoClick platform and enhancing Advertiser clients’ user experience, we’ve implemented key changes to the “Filters” section in the campaign setup (opens in a new tab) in your Admin Panel (opens in a new tab), in order to aid Advertisers in configuring their campaigns quicker and easier. We tell you all about it in this article.

Create high quality video ads with AI

Mon, 08 Jul 2024 00:00:00 +0000

In the last ten years, there have been significant advancements in AI technology. Chatbots are now able to respond to a wide array of inquiries, and text-to-image AI can quickly transform text into animated images. Additionally, AI has made strides in generating Videos that can be utilized for various purposes, including Advertising. In this article, we will look at why people are saying AI is the future of Video Advertising and how to create high quality Video ads with AI!

Meet the HR team: What is it like to work in ad tech?

Mon, 01 Jul 2024 00:00:00 +0000

Human resources (HR) is a very important department in every industry. In part one we met some of our wonderful HR team members and learned about how ExoClick’s HR Department takes care of our amazing team, supporting new joiners, and throughout their career within the company. ExoClick is a multicultural environment with team members from across the globe, meaning that the HR Department is crucial to promoting a positive and inclusive company culture and work environment but what is it like to work in Ad Tech? To better understand this question, let’s first look at an Ad Tech company with a strong company culture.

How to make the most out of Asynchronous ads

Mon, 17 Jun 2024 00:00:00 +0000

Using ExoClick’s updated version of Async tags brings a series of performance benefits to your site and its ad zones. From allowing your content to load asynchronously, therefore quicker, and improving your Google rankings, all the way to enabling excellent ExoClick features such as Ad Refresh and Responsive Display Ads. In this article we tell you what are the 7 main reasons why you should use Asynchronous ads and how to make the most of this useful ExoClick tool.

Create a high converting landing page to maximize your offers

Fri, 14 Jun 2024 00:00:00 +0000

Wondering how to create a high converting landing page to maximize your offers? A landing page is a simple web page that has a very specific purpose: converting visitors into leads. As an Advertiser, your landing acts as a bridge between your ad and your offer, designed to persuade potential clients who have clicked on your ad to purchase or sign up. In this article we tell you how to create a great converting landing page to help you maximize your online offers and we give you expert Advertiser landing pages creation tips for beginners - Keep reading to find out!

The best ad formats to promote Sports offers in 2024

Wed, 29 May 2024 00:00:00 +0000

This summer is big for sports with both the UEFA Euro Cup and the Olympics being held in Paris. These sporting events create a huge opportunity for your Sports offers. In our previous article, we delved into our top tips on creating Video ads for the UEFA Euros 2024 and the 2024 Olympics so now we will focus on answering the question ‘What are the best ad formats to promote sports offers in 2024?’. This will help you to create a strategy and pick your ad formats ahead of the summer season, read on for our exclusive network data and our top tips for creating and increasing your revenue on Sports Betting offers!

How to create great Banner ads

Mon, 27 May 2024 00:00:00 +0000

Wondering how to create great Banner ads to maximize Display offers conversions? One of the most popular forms of Display advertising are Banners, which constitute an effective method for Advertisers to generate leads and create brand awareness. In fact, according to Statista (opens in a new tab), ad spending in the Banner advertising market globally is projected to reach US$174.4bn in 2024, with an annual growth rate (CAGR 2024-2028) of 5.69%, resulting in a projected market volume of US$217.6bn by 2028. In this article we will tell you the benefits of Banner advertising and give you online advertising Banner ads tips from our account managers at ExoClick to maximize your Banner campaigns’ conversions!

ExoClick’s HR Team! HR responsibilities in ad tech

Thu, 23 May 2024 00:00:00 +0000

Wondering about Human Resources responsibilities in ad tech and how does hr support employee growth in ad tech? ExoClick’s HR Department takes care of our amazing team, supporting them from the very start as new joiners, and throughout their career within the company. ExoClick is a multicultural environment with team members from across the globe, the HR Department is paramount to promote a positive and inclusive company culture and working environment. To better understand how our team members from HR work, we have decided to ask them a few questions about their day to day and role at ExoClick: One of the ad tech companies with the best HR department! Keep reading to find out the best HR practices in the ad tech industry, meet our HR team and make sure to stay tuned for the second edition of the ‘meet our HR team’ series!

How to promote Sports Betting offers with video ads

Wed, 22 May 2024 00:00:00 +0000

This summer is an important sports season with the UEFA Euros 2024 beginning on the 14th of June, and concluding on July 14. The Olympics, another quadrennial event, will be held in Paris from Friday, July 26, to Sunday, August 11. It is expected that 1 billion people will watch the Olympics and five billion people will attend the Euros, creating huge potential for your online Sports Betting offers. In fact, research carried out by St. Bonaventure University found that one in five Americans have a betting account with 93% of the survey sample (opens in a new tab) stating they bet on matches because it makes them more ‘fun and exciting’, making it the perfect time to promote your Sports Betting offers with Video ads.

4 Essential display ad formats that every Publisher should be using

Mon, 13 May 2024 00:00:00 +0000

Display advertising is an essential part of the digital landscape, with Display format ads growing in popularity year after year. So much so that, according to Statista (opens in a new tab), in 2024, Display advertising spending worldwide is forecast to expand by +6.9% to reach roughly 236 billion dollars. Display ads are a staple of digital Publishing and can help you successfully monetize your website traffic and unlock sustainable revenue streams by appealing to your end users with highly engaging visuals. Read this article to find out about 4 essential display ad formats that every Publisher should be using as well as ExoClick’s excellent Display advertising solutions for Publishers:

What are the best ad formats to promote VoD offers in the US?

Fri, 19 Apr 2024 00:00:00 +0000

Video on Demand or VoD is a growing vertical with a lot of revenue potential, especially in the US. It is expected to reach a revenue of $80.3 billion in the US (opens in a new tab) by the end of 2024 and increase its market value to $102.8 billion by 2027. In this article, we will help you make the most of this high performing vertical to increase your advertising revenues, drawing from our internal data from Q4 of 2023 on the ExoClick Network to give you the latest statistics for VoD offers in the US, helping you answer the question ‘What are the best ad formats to promote VoD offers in the US?’. If you are considering testing ExoClick’s VoD traffic in the US, continue reading for valuable insights into our top performing formats and expert tips.

How to convert Dating offers with Email marketing in the US

Tue, 16 Apr 2024 00:00:00 +0000

How to convert Dating offers with Email Marketing in the US? Online Dating in the US is booming as people turn to the internet to find romantic connections. It is a highly profitable market. And in fact, according to Statista (opens in a new tab), the number of online Daters in the US is expected to increase between 2024 and 2028 by 5.3 million (+8.76%), reaching 65.86 million in 2028. One of the best ad formats to promote your Dating offers are Email Clicks. In today’s article we will give you key Network stats and expert tips to help you maximize US Dating offers with Email Marketing - Keep on reading to find out!

Publisher Case Study: Desktop and Mobile Responsive Display Ads

Thu, 11 Apr 2024 00:00:00 +0000

Three new Desktop and Mobile Responsive Display Ads are available on ExoClick’s platform: Instant Message, Sticky Banners and Fullpage Interstitial. Since launch, many ExoClick Publishers have been benefiting from these three new RDA format options. To show you their effectiveness, we have worked on the Case Study below with 6 different Publishers who experienced noticeable revenue and metric increases after enabling RDAs on their ad zones. Keep on reading to find out why to enable ExoClick’s new Desktop and Mobile Responsive Display Ads!

Track video campaign metrics: Third-party tracking URLs

Wed, 03 Apr 2024 00:00:00 +0000

Introducing ExoClick’s Third-party tracking URLs. This is an event tracking software for a fast, effective, and cost-efficient Video tracking alternative to creating VAST Video Tags. In this article, we will cover all you need to know about this new feature, including the Tracking Events available, the benefits of using Third-party tracking URLs, and when it is more appropriate to use VAST Tags for Video tracking. Read on to see how you can maximize video revenues using Third-party tracking URLs!

Advertiser Case Study: Video ads for Dating offers

Tue, 12 Mar 2024 00:00:00 +0000

Dating is a highly popular vertical, because connection is a fundamental part of our lives. The online Dating market caters to all, from casual Dating to something more serious; there is a niche for every interest. In this article, the Advertiser will talk us through his approach to convert Dating offers with Video ads in the UK market. From the campaign creatives, tools used, optimization and finally the results of the campaign. If you would like to see how to convert Dating offers with Video ads and the best Pre-Roll Video Ad strategies, keep reading!

A day in the life in Data Analytics and Data Science

Sat, 09 Mar 2024 00:00:00 +0000

In this article, we will explore a day in the life of a Data Analyst with Bella Lanczki and a day in the life of a Data Scientist with Miguel Silva. We will learn, what is the difference between Data Analytics and Data Science, how Data Scientists spend their time at work, What are the daily tasks of a Data Analytics professional, and explore Data Science and Data Analytics career paths and opportunities. These departments work closely together and help ExoClick provide Ad Network insights to its clients and help them achieve the highest revenue from their advertising campaigns through understanding and sharing advertising trends and future predictions. So let’s get to know these two departments to see what working with Data looks like at ExoClick.

Publishers! How to make Multi-Format ads match your content

Wed, 06 Mar 2024 00:00:00 +0000

Are you wondering ‘how to make Multi-Format Ads match my content’? Multi-Format Ads allow Publishers to serve multiple formats on each single Banner and Native ad placement on their website, pitching different Banner sizes and Native ad widgets against each other and serving the highest paying ad per Multi-Format zone. This is great both for you as a Publisher, and also for your Advertisers, because it means that you can increase the number of bids for your impressions while giving Advertisers access to previously unavailable inventory, and avoiding the ‘one size fits all’ approach to Advertising. So, ‘how to achieve a seamless look and feel with Multi-Format Ads?’ Multi-Format Ads are fully responsive and open more zone and placement options including Native, which can be customized. This means that you can tailor them to your website’s look and feel, providing a seamless, pleasant and non-obtrusive experience for your end users.

Publisher Case Study: Popunder revenues and Frequency Capping

Mon, 26 Feb 2024 00:00:00 +0000

Wondering how to boost Popunder revenues with Frequency Capping? ExoClick is one of the best Ad Networks for Publishers with Popunder tools, including Popunder ads: they are fullscreen, eye-catching; a great format to increase your website’s advertising revenues. Although Popunders are pricier than other formats, your Advertisers will be happy to pay for this full-size high visibility format to promote their offers. Also they appear behind the browser window where your end user is enjoying your website’s content instead of covering it. One way to further optimize your Popunder zones is by using ExoClick’s Frequency Capping tool, which allows you to regulate the amount of times that Popunder ads are shown per active end user. With this tool you can achieve the perfect balance between boosting ad monetization revenues and offering the best possible browsing experience. This is exactly what the following 3 Publishers did, noticeably boosting impressions and revenues on their Popunder Mobile and Desktop zones, across GEOs. So, how does ExoClick’s Frequency Capping tool work? Keep on reading this Popunder Frequency Capping Publisher Case Study to find out.

How to maximize your Members Area ad revenues with ExoClick

Mon, 12 Feb 2024 00:00:00 +0000

Are you a Members Area site Publisher looking to maximize your ad revenues? Then look no further! By joining ExoClick, you will gain access to a global network of verified Advertisers as well as exclusive Members Area zones, giving greater opportunities to maximize your website’s ad revenue. You will also gain full control of your ad space, the ability to optimize your zones with our wide range of features including Sub IDs, Ad refresh, Async, and Programmatic tools. We make sure that all ads are compliant to the IAB Standards thanks to our dedicated compliance team who will ensure high quality and Google compliant ads on your website. Read this article to learn more about platform functionalities and features and expert optimization tips to help you maximize your Members Area ad revenues!

What is the European Union’s Digital Services Act?

Wed, 07 Feb 2024 00:00:00 +0000

Ad compliance with the European Union’s Digital Services Act. On Saturday 17 February 2024, the European Union’s Digital Services Act came into force for all Online Platforms. For Ad Networks, Mobile apps, Advertisers and Publishers, this relates specifically to Article 26 - Online advertising transparency (opens in a new tab). The purpose of this law is to facilitate EU end users to be able to identify the Advertiser behind every ad that is shown on a website or within an app. For this purpose, the information will be extracted from data provided by the Advertiser to ExoClick.

ExoClick supports Safer Internet Day 2024

Tue, 06 Feb 2024 00:00:00 +0000

ExoClick is an Ad Network that works hard to promote transparency and safety on the internet. One of the ways in which this is done is ExoClick supports “Safer Internet Day (opens in a new tab)". Safer Internet Day is on Tuesday, the 6th February 2024 this year. The aim is to raise awareness about the current issues affecting internet users, especially young people.

ExoClick is an Ad Network promoting ad compliance and end user protection, dedicated to sustaining and improving internet safety globally. We have a dedicated and passionate Compliance Team. One of their main missions is to curate a safer and more pleasant browsing experience for end users, as well as in-house tech solutions and strategies to improve the overall browsing experience. One of our latest initiatives to promote online transparency and safety, in 2023 was becoming a member of the WeProtect Global Alliance (opens in a new tab). We also continue to donate and work with non profit organizations such as the Internet Watch Foundation (opens in a new tab) (IWF).

Top traffic sources and verticals for Chinese New Year

Tue, 30 Jan 2024 00:00:00 +0000

The upcoming 2024 Chinese New Year festival will begin on February 10th and end on February 24th. With a staggering population of 899 million people, China is currently one of the largest consumer economies worldwide. And one of China’s main yearly events is Chinese New Year, a highly popular online shopping event, presenting a valuable opportunity for online vendors to increase their revenues and enhance brand recognition. 2024 is also the year of the Dragon, symbolizing strength, courage, and good fortune, making this an extra auspicious time for businesses! If you are wondering Why bid for ExoClick’s high quality Chinese traffic sources? In this article we will look at the benefits of using ExoClick’s high quality Chinese traffic sources, to help you convert your online offers during this huge online shopping event in China. We have gathered exclusive Network stats and market trends, on the top traffic sources and verticals for Chinese New Year, as well as expert Account Manager tips to help you make your campaigns thrive!

Why is ExoClick the best ad network to convert my Dating offers?

Thu, 18 Jan 2024 00:00:00 +0000

Dating is a highly profitable industry as connection is a fundamental part of our lives. The online Dating market caters to all sorts of preferences, with Dating sites for every interest, ranging from traditional platforms like eHarmony and Match.com to niche-focused sites such as Christian Mingle, or Country Match. It is a huge market used by billions of people! In fact, according to Statista (opens in a new tab), by 2028, the projected number of users in the online Dating market will be approximately 65.9 million! The Dating vertical is also projected to reach a revenue of US $8.10 billion by the end of 2024, with a compound annual growth rate of 1.95% between 2024 and 2028. To help you maximize your Dating offers using ExoClick’s high quality traffic sources, we have gathered key market trends and exclusive network stats for 2023. So, if you are wondering how to maximize conversions for Dating offers on Valentine’s Day 2024, read on: We will tell you about the best ad formats and traffic sources for your offers as well as giving you expert tips to make your Dating campaigns shine! Ready to find out ‘why ExoClick is the best ad network to convert my Dating offers?’ Here’s everything you need to know about converting Dating offers:

ExoClick in Adigital’s Report: 2024 Digital Trends for SME Growth

Tue, 16 Jan 2024 00:00:00 +0000

Adigital (opens in a new tab), the leading business association representing the Digital Economy in Spain has released a report entitled: ‘2024 Digital Trends for SME Growth.’ The report is a collaboration with members of the Adigital ecosystem of Associates, which explores the paths that will be decisive in promoting the digital transformation of small and medium-sized companies in 2024.

The report analyzes the key elements needed to enhance the digital strategy of SEMs, facilitating the adoption of data and emerging technologies, promoting e-commerce and the digitalization of the sales channel while improving the customer experience, optimizing marketing campaigns, social media presence, talent management and contributing to the greater inclusion of citizens.

Publisher Case Study: Using ExoClick's Ad Refresh feature

Wed, 13 Dec 2023 00:00:00 +0000

Hey Publishers! Today we bring you a Publisher Case Study using ExoClick’s Ad Refresh feature: Have you enabled the new ExoClick Ad Refresh feature on your website’s ad zones yet? If you haven’t, you are missing out. Ad Refresh allows Publishers to rotate ad content on various Banner ad zones. That allows them to serve several ads per user session, and maximize user time on their website using Ad Refresh. This not only allows Publishers to increase their viewable impressions as well as their ad zones’ long-term value, but also gives Advertisers more chances to access more ad inventory - The more ads that are shown per zone, the more opportunities to place the winning bid! Here are the top 5 benefits:

Advertiser Case Study: Big ROI with Games offer with Native in Brazil

Thu, 07 Dec 2023 00:00:00 +0000

Have you tested out ExoClick’s Native ad format yet? Read this Case Study to learn how to increase your Games offer’s ROI with Native Advertising in Brazil! Also, we will tell you how to optimize your advertising campaign in Brazil with Smart Bid. Native is a flexible ad format that matches the look and feel of the website content it is surrounded with, attracting the end user’s eyeballs with editorial content highly targeted to their interests, designed to compel them to click and convert! Offering low bidding prices and big volumes, Native is the ideal format to advertise online Games. This is why the following Advertiser decided to change strategies and use Native advertising to promote his online Games offer in Brazil, achieving an ROI of +132%!

Why is ExoClick the best video ad network for Publishers

Fri, 24 Nov 2023 00:00:00 +0000

Why is ExoClick the best video Ad Network for Publishers? When it comes to online advertising, video is one of the most powerful formats to bring high revenues on websites worldwide, accounting for 82.5% of all web traffic in 2023 (opens in a new tab)! And, according to Statista (opens in a new tab), ad spending in the video advertising market is projected to reach US$176.6bn in 2023, a strong reason enough to start to monetize video traffic with ExoClick:

A day in the life of an ExoClick Customer Success Manager

Wed, 22 Nov 2023 00:00:00 +0000

ExoClick’s Customer Success Team is an instrumental part of our Publisher and Advertiser clients’ success, providing 24/7 multilingual assistance to enable them to make the most of the platform and achieve their business objectives. For this ‘A day in the life of an ExoClick Customer Success Manager’ article, we have interviewed Customer Success Manager Yashoda Budhathoki and asked her what her day to day working within the ExoClick Customer Success Team is like and answer the question: What does a Customer Success Manager do in ad tech? We have also asked her to tell us more about her key responsibilities and approach to making every customer feel valued and listened to at all times.

How to convert online offers in South East Asia

Thu, 16 Nov 2023 00:00:00 +0000

Have you ever wanted to know how to convert online offers in South East Asia? And how do you reach the South Asian market? Well to coincide with Team ExoClick’s visit to Affiliate World Asia (opens in a new tab) in Bangkok 7-8 December, we thought we would look at our network business intelligence data for South East Asia, looking at the top 6 countries who have the fastest growing online markets worldwide. Those countries are:

A day in the life of an ExoClick Advertiser Account Manager

Tue, 31 Oct 2023 00:00:00 +0000

Meet Valentin Bugallo, Advertiser Account Manager in ExoClick’s Advertising Team, within the Sales Department! As an Advertiser Account Manager, Valentin’s role is key to developing strong relationships with ExoClick’s global Advertiser clients. His responsibility is to help them achieve their Advertising objectives and sharing expert advice based on his knowledge of the ExoClick platform and its features, what verticals are popular with consumers and how to market online offers for maximum conversions. To give you an overview of a day in the life of an ExoClick Advertiser Account Manager and why ExoClick is potentially the best ad tech company to work for, we have asked Valentin to walk us through the necessary skills to become an accomplished Advertiser Account Manager, his daily responsibilities, and his experience working within the Advertising Team and at ExoClick!

ExoClick now offers more ad formats for Responsive Display Ads

Mon, 30 Oct 2023 00:00:00 +0000

Three new Responsive Display Ad formats to target

Since ExoClick launched Responsive Display Ads (RDAs) for all static Banner sizes back in April 2022, they have been a huge success for both Advertisers and Publishers. Now ExoClick has added three more ad formats for Responsive Display Ads: Instant Message, Sticky Banners and Fullpage Interstitial.

What are Responsive Display Ads?

If you don’t know what RDAs are, here’s a quick summary. Advertisers can upload images (300x300px) and texts (title, description and brand) for a campaign, and ExoClick’s system will automatically create several different sized ad creatives that you can instantly use in a campaign. Publishers can action RDAs on their ad formats in their admin panel to open up more ad zones to be targeted by the Advertisers RDAs.

3 reasons why ExoClick is the best video ad network for Advertisers

Wed, 25 Oct 2023 00:00:00 +0000

Are you an Advertiser looking for the best ad network to promote your video ad campaigns? ExoClick offers high performing video ad formats which are completely compliant with the IAB and Google, as well as a range of tools and features designed to help you easily and effectively create, promote and track your campaigns to help you reach your advertising and sales objectives. So, why is ExoClick the best video ad network for Advertisers? Keep reading this blog to find out the 3 main reasons why - Also, make sure that you read our blog the fundamentals of video advertising campaigns in order to learn how to successfully launch and optimize video campaigns for success!

How to convert e-Commerce offers with video ads in the United States

Wed, 04 Oct 2023 00:00:00 +0000

The E-commerce vertical has experienced a significant revenue growth over the last ten years - So much so that the US E-commerce market is estimated to reach 1.4 trillions U.S. dollars (opens in a new tab) by 2027. This means that promoting E-commerce offers in the US is a great opportunity to generate high revenues. And the best format to do so? Video. In order to help you convert your E-commerce offers in the United States with ExoClick’s high-converting video ad formats, we will give you exclusive network stats, best practices and expert tips to help you maximize your profits. Read this blog post to learn more!

How to convert your online offers in Brazil with ExoClick

Thu, 28 Sep 2023 00:00:00 +0000

Are you wondering how to convert online offers in Brazil? According to PwC’s report (opens in a new tab) ‘Brazil - leading the digital media revolution in Latin America’, Brazil is the largest economy and online entertainment market in LATAM. Brazil’s increase in spending on online entertainment and media is linked to its growing middle class, the growth in internet access, and is also further boosted by this GEO’s generalized interest in sports events, mostly watched online, such as 2014 FIFA World Cup and 2016 Olympics, among others. As a result, the total online entertainment and media revenues in Brazil have been reported to rise at a compound annual growth rate (CAGR) of 10.2%, compared to average global growth of 5.0% compounded annually. Are you looking to increase your business’ revenues by advertising online offers in Brazil with ExoClick? Keep on reading to find out which are the most popular device types, verticals and their best performing ad formats. We round it up by giving you expert creative tips to take your campaigns to the next level!

Maximize your data with ExoClick’s customizable dashboards

Thu, 21 Sep 2023 00:00:00 +0000

Data analytics is a priceless tool for both Publishers and Advertisers, helping them better understand their market in order to create an overall picture of what is happening with their customers and business, and, ultimately, maximize profit: With the right insights, Publishers can create direct connections with end users and Advertiser ads that have been tailored to reach the right audiences - Which are carefully targeted by the latter, thanks to being able to make quick data-driven decisions guided by the right insights. To help you get the most out of your data with ExoClick’s dashboards in the Admin Panel, we will tell you how to view, set up and customize dashboards, and we will also provide Publisher and Advertiser examples of how ExoClick’s clients use their custom dashboards in order to help you create your own ones using the most relevant and bespoke data for your business. Read on!

Targeting or blocking zones across whole sites

Fri, 23 Jun 2023 00:00:00 +0000

We have added a new feature in Step 5 that allows advertisers to block or target zones across a whole site with just a couple of clicks, to improve workflow.

Here’s how it works:

To target or block zones and sites in the list, first use the Target Mode drop-down to select whether to Target or Block zones and sites. Once you select a Target Mode other than All, a list of zones will appear in the bottom half of the screen:

How to use ChatGPT to create the perfect landing page

Thu, 27 Apr 2023 00:00:00 +0000

With all the news about AI tool ChatGPT, as an advertiser have you ever asked, can I make a landing page with ChatGPT? A landing page is a simple website designed to persuade users who have clicked on your ad that they should buy your product or sign up for your offer. So, in short, it acts like the bridge between your ad and your offer. As a key step of your potential client’s user journey toward a conversion, whether it is a sale, a subscription, or other, it is important to create a great landing page that is compelling, well structured, and has a very clear CTA. So that your potential clients stay on the page, and know exactly what is expected for them to do, and where.

How ExoClick promotes wellbeing in the workplace in ad tech

Mon, 09 Jan 2023 00:00:00 +0000

When looking for a new job, wellbeing in the workplace in ad tech is potentially the most popular search criteria among job seekers. Workers spend a high percentage of the day interacting within their company. So it makes sense to join a great ad tech company where ‘workplace wellbeing’ transcends its buzzword status, with benefits put in place to make it a palpable reality; We are talking about benefits such as subsidized gym, weekly yoga classes, meditation app subscriptions and monthly massages, among others. If you are thinking ‘Where is this company and how do I join it?’, meet ExoClick: The best innovative Ad Network based in Barcelona, with a diverse international team of 90+ individuals from across the globe. Want to learn more about ExoClick’s wellbeing job benefits and how do we promote your mental and physical health within ad tech? Keep on reading!

Make more revenues with less ad formats!

Mon, 20 Jul 2020 00:00:00 +0000

Make more revenues with less ad formats? How is that possible? Well, we have streamlined our banner ad formats by discontinuing some sizes, let’s look at what has changed and explain the advantages.

Mobile Interstitial

We have removed the smaller 300×250 Mobile Interstitial. To target mobile users you can use the much larger Mobile Fullpage Interstitial. For publishers this format is much more flexible and features various triggering options and different combinations.

Campaign creation updated with new features

Mon, 17 Feb 2020 00:00:00 +0000

ExoClick has updated the process of creating a campaign, this includes an easier campaign creation flow, a new step and several useful features including set daily limits for budget and impressions and choose how both are delivered. You can also set time limits for your campaigns. The campaign flow has changed in many ways. The current state and changes for each step are detailed below.

Step 1: General
Here you enter the name for the ad campaign, and set the format for the ad, as before.

Push Notifications: Why is subscriber lifetime so important?

Wed, 30 Oct 2019 00:00:00 +0000

When a subscriber opts in to receiving Push Notifications from your website you want the user to stay opted in for as long as possible. Subscribers can decide to block your Push Notifications at any time, so you need an ad network that will ensure that the notifications your subscriber gets are useful to him and that he doesn’t get annoyed by receiving too many. The longer the subscribers stay with you, the more revenues you will make from them.

VR detection feature

Thu, 19 Sep 2019 00:00:00 +0000

The system is now able to detect when visitors are accessing content using VR devices or devices in VR mode, and can show stats of this activity in the Statistics tabs.

What can this new feature do?

As an Advertiser, you can now be aware of when visitors are accessing your ads using VR devices such as Oculus Quest, Samsung Gear VR and others, and target them when creating campaigns. Both Advertisers and Publishers can now monitor this emerging way of accessing content, and bear it in mind when creating campaigns and ad zones.

Tutorial: Setting up a Video Slider campaign

Mon, 01 Jul 2019 00:00:00 +0000

The new Video Slider format is similar to the existing Instant Message format, but instead of displaying images it displays a video.

This format is compelling for the end user, because the ad slides in from the right at the bottom of the page to catch their eye. The end user can click on the ad to go to your landing page. The Video Slider is fully responsive and works on all browsers and is available on CPC, CPV and CPM

Fluid Player Masterclass #1: How to use The Builder

Tue, 30 Oct 2018 00:00:00 +0000

Fluid Player is an open source HTML5 video player built for publisher websites who show video content. It supports a large range of advertising features allowing publishers to monetize their video content. Fluid Player is Progressive & VAST compatible, so that it integrates seamlessly with any ad network’s video formats, it supports the VAST standard with multiple VAST tags: pre-roll, mid-roll, post-roll and on pause roll. VAST Wrapper support to retrieve and play the ad(s) from downstream secondary VAST Tags. Additionally, the player supports linear video ads and non linear VAST tags for banners and images (gif / jpg / png).

How to create a Push Notification ad zone

Thu, 18 Oct 2018 00:00:00 +0000

The Push Notification ad format is now available from ExoClick, in this platform walk through we show you how to create a Push Notification ad zone. But first some useful information:

How do Push Notifications work?

Users that visit a website can opt in to receive Push Notifications
All of the website’s opted in users are now available to advertisers
Users receive Push Notifications via their desktop, tablet or mobile devices, even when they are not browsing the internet
When users click on the Push Notification they are directed to the advertisers landing page
Push Notifications are available via CPC or CPM

Push Notifications have many advantages for Publishers

Further monetization of users
Opted in users have a high value
Google friendly! Can be easily dismissed, option to unsubscribe
Limited amount of Push Notification messages sent per day, frequency capping of the same offers sent
Publishers can use their own domain or ExoClick’s to collect opt in subscribers and send Push Notifications to

How to set up a Push Notification ad zone

Step 1

In your admin panel under Publisher go to ‘Sites & Zones’ then click ‘New Zone’. A drop down menu will appear with a list of your websites, select the website you want to enable Push Notifications for. This will open the ad format selection page. Click on the drop down menu ‘Native’, select ‘Push Notifications’ and click ‘Next.’

How to create a Push Notifications campaign

Thu, 18 Oct 2018 00:00:00 +0000

The Push Notification ad format is now available from ExoClick, in this platform walk through we show you how to start your first Push Notification campaign. But first some useful information:

How do Push Notifications work?

Users that visit a website can opt in to receive Push Notifications
All website’s opted in users are now available to advertisers
Users receive Push Notifications via their desktop, tablet or mobile devices, even when they are not browsing the internet
When users click on the Push Notification they are directed to the advertisers landing page
Push Notifications are available via CPC or CPM

Push Notifications have many advantages

Directly reach high quality users who have opted in to receive Push Notifications
Because Push Notifications appear within the screen of the user’s device, advertisers get maximum viewability and a high CTR
Use ExoClick’s full range of targeting options to fine tune user reach

How to create a Push Notification campaign

Setting up Push Notifications is the same as setting up a standard campaign:

Feature for Advertisers: Traffic Distribution Mode

Thu, 23 Nov 2017 00:00:00 +0000

How would you like the possibility to automatically spread your daily budget evenly throughout the day instead of burning up your budget in a few hours? Well now you can with this new feature from ExoClick. It works by implementing an algorithm that speeds up or throttles down the amount of traffic that you are buying, ensuring that your budget is spent evenly during the 24 hour day.

How you can benefit from this feature:

How to use ExoClick’s Platform API v2

Wed, 18 Oct 2017 00:00:00 +0000

ExoClick has just updated its platform API to version 2. This latest version allows you to automate every single feature inside ExoClick’s admin panel. You can use the API for simple processes such as automating repetitive tasks to save you time to more complex projects such as changing banner creatives on the fly. This blog post will show you how to use ExoClick’s API along with some automation examples to get you started right away!

Benjamin Fonzé talks about 10 years of ExoClick

Thu, 01 Dec 2016 00:00:00 +0000

1st of December 2016 marks ExoClick’s 10th birthday. From it’s humble beginnings the company has become Spain’s biggest ad tech company and the 4th largest ad network in the world. ExoClick’s Founder & CEO Benjamin Fonzé talks about how it all began 10 years ago…

How was ExoClick conceived?

“Well, it didn’t happen overnight. I have always been into technology and back in 2006 there were a few big guys like Google and Yahoo, but not many startups in the online ad industry, especially catering to sites that could not work with those big players. So ExoClick was initially started in order to create a tech platform to help some friends monetize their websites. I wanted to do a proof of concept with these friends which took around 6 months. When I saw it was working and they started generating decent revenues with the platform, I decided it could become a product, so I spent a further 6 months developing it. I got involved with more website partners and started demonstrating the product by talking about it on webmaster forums and boards. Back then I could never have imagined that it would be so successful. The first objective was to make a living out of it myself, although the money was never the prime motive, I was just having fun with it, revenue generation was a side effect, and it enabled me to leave my job and work full time on the platform!”

Tutorial: ExoClick’s automatic optimization landing page algorithm

Wed, 20 Apr 2016 00:00:00 +0000

Problem: You have several landing pages each promoting the same offer, using different creatives, different calls to action and you need to test them all using ExoClick’s traffic to find the best converting landing page in order to drive sales. Wouldn’t it be great to have an algorithm that would automatically send traffic to the best performing page?
Well now you can with ExoClick’s new intelligent landing page traffic algorithms! There are three different algorithms to choose from and they can be found under: