Month: August 2018

  • Network statistics Q2: In-stream video

    As the industry adopts the in-stream video advertising format, ExoClick’s Business Intelligence team looked through our network data for Q2 to bring you some in-stream video insights. Growth of sites using in-stream video ad zones More and more websites have integrated in-stream ad zones on ExoClick’s network. Here you can see the growth over the last 3 quarters: Impression growth With more websites using the format naturally we have seen... Read More

  • World Cup ExoClick network statistics

    We looked at ExoClick's network statistics during the World Cup 2018 to see if there were any trends. Our Business Intelligence team crunched the numbers for the two semi-final matches between France and Belgium, England and Croatia and the final between France and Croatia. For our base figure we examined traffic for each GEO that was playing 2 hours before the match (represented as 0 in our graphs). Then we... Read More

  • API Master Class #2 Zone Optimization

    In part 2 of our 3 part API Masterclass we look at using our platform API for Zone Optimisation. Part 1 covered Data Collection (click here) The aim is for you as an advertiser to use our examples to help get you started using the API and then later, when you feel more confident you can start creating your own examples and tasks. Zone Optimization allows you to filter your... Read More