Month: March 2018
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Anti adblock technology NeverBlock adds new features for publishers
Giles Hirst — Head of Communication
March 28, 2018 — Uncategorized
28 March 2018, Barcelona, Spain. ExoClick, the innovative ad company, has updated NeverBlock, its ad block circumventing solution. NeverBlock’s advanced technology bypasses ad blockers to recapture revenue for publishers. It works on all browsers (including Safari, Chrome, Internet Explorer, Mozilla, etc.) and on all platforms and devices (desktop, mobile, tablet and smart TV). Previously NeverBlock's technology supported banners and popunders, the new update now also supports the following additional ad... Read More
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Top 5 HTML video players
Online video advertising is one of the biggest growth areas in digital advertising, check out the statistics: 'Understanding the Expanding Benefits of Marketing with Video' by Aberdeen Group: Video marketers get 66% more qualified leads per year. Video marketers achieve a 54% increase in brand awareness. Wyzowl’s '2017 State of Video Marketing Survey': 83% of those using video think it gives them a good ROI 84% of consumers have bought... Read More
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Billboard Banner: Publisher and Advertiser tips
This new format is totally compliant with Google and offers Publishers a new ad zone. The Billboard ad is a rich media ad and is positioned at the top of a website’s page. Billboard ads are too big to miss at 970x250 and offer Publishers a great way to monetise their traffic. A Similar format is used on YouTube.com. Here we give some tips for Publishers and Advertisers about this... Read More
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Native Interstitial and Native Exit: Tips
Ada Llorca — Head of Publishing
March 8, 2018 — Ad formats, Compliance, Desktop, Google, Mobile, Native, Platform features
ExoClick continues to help publishers and advertisers maximise their revenues and adapt to to the current changes within the industry in response to Google’s new ad regulations. We have further developed our Native advertising widget to include 2 brand new formats. Go native now! 1 year ago we launched our Native widget for Native Display. It has been a great success with many premium publishers implementing the format on their... Read More
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ExoClick launches a set of brand new Google compliant ad formats
Giles Hirst — Head of Communication
March 2, 2018 — Uncategorized
Barcelona, Spain. March 2, 2018: ExoClick, the innovative ad company, today announced that it has launched several new Google compliant ad formats. Native advertising 12 months ago ExoClick launched its Native ad widget for display, now there are two additional formats available for this responsive ad format: Native Interstitial - Overlays the page with contextually relevant ads, it appears as a smooth transition from the side of the page and... Read More