Month: April 2017
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Google Chrome might integrate Ad Blocking feature
Last week, The Wall Street Journal, TechCrunch and various other news sites have been reporting that Google might be integrating a new ad blocking feature into its Chrome browser. Google has still not commented on these rumours. Here is what we know so far... Google is a member of the Coalition for Better Ads which last month released its guidelines entitled 'Initial Better Ads Standards: Least preferred ad experiences for desktop... Read More
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ExoClick launches iOS version of its popular Admin Panel App
Giles Hirst — Head of Communication
April 18, 2017 — Uncategorized
Barcelona, Spain April 18, 2017: ExoClick, the innovative ad network today announced that it has launched an iOS version of its popular Admin Panel App. The Android version has been downloaded from Google Play 9,612 times since its release. The free app allows ExoClick's advertisers and publishers to access their accounts and view a selection of data from their iPhone, iPads or iPod Touch. Once the app is installed, clients... Read More
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ExoClick launches ad tech news video show ‘The Additive’
Giles Hirst — Head of Communication
April 12, 2017 — Uncategorized
Barcelona, Spain. April 12, 2017: ExoClick, the innovative ad network, today announced that it has launched a fortnightly, 5 minute video show called The Additive. The show, presented by the company's Head of Communication Giles Hirst, features current news stories from the ad tech world. The Additive's first episode provides a look into the latest in Virtual Reality ad tech, how a UK publisher is successfully counteracting ad blocking and... Read More
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ExoClick is ranked at 523 in the Financial Times 1000
Giles Hirst — Head of Communication
April 7, 2017 — Uncategorized
7 April 2017. Barcelona, Spain. The Financial Times newspaper has ranked ExoClick at no. 523 in the 'FT1000 Fastest Growing European Companies 2017.' The prestigious list recognises innovative and fast-growing businesses that are the driving force of the European economy, sustaining Europe’s competitiveness and generating jobs. Benjamin Fonzé, ExoClick’s founder and CEO commented, “The Financial Times is one of the world's leading publications for business and I am extremely proud... Read More
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The 6 principles that create the best performing mobile ads
At the end of 2017 global mobile advertising spend is predicted to hit $143.5 billion. With such a large spend which is double the amount spent in 2015 ($71.8 billion), it is important for mobile advertisers to make their ads effective. Well help is at hand with a recent study from On Device Research who carried out an analysis of 200 mobile advertising effectiveness studies. Analysing display ads they found... Read More
