Month: March 2017
-
US native digital display advertising set to reach over $22 billion in 2017
According to a new eMarketer report, US native digital display ad spending is estimated to increase by 36.2% to $22.09 billion in 2017. That means it will make up almost 53% of all display ad expenditure in the US in 2017. The predictions are split into social native and non social native. While social takes up the biggest chunk, non social native is also expected to rise by 43% from... Read More
-
ExoClick’s native advertising 50% cash back promotion
Giles Hirst — Head of Communication
March 21, 2017 — Uncategorized
Barcelona, Spain. March 21, 2017: ExoClick, the innovative ad network, today announced that it will launch a month long native advertising promotion. Each advertiser that spends 1,000 USD/EUR or more on ExoClick's native advertising format during the month of April 2017, will receive 50% back of the total amount they have invested, which can then be spent on ExoClick's traffic during May 2017. ExoClick's founder and CEO Benjamin Fonzé commented,... Read More
-
How Publishers and Advertisers can generate more revenues with Native Advertising
Publishers and advertisers both have different wants and needs when it comes to advertising. Publishers are looking to increase revenues and maximising their fill rates, while advertisers are looking for excellent targeting and high-quality traffic. Native advertising is the format that provides these benefits. How does native advertising achieve this? Native ads are paid media that blend into a publisher’s content on their site. ExoClick’s native ad format... Read More
-
ExoClick launches fully customizable native advertising format
Giles Hirst — Head of Communication
March 1, 2017 — Uncategorized
Barcelona, Spain. March 2, 2017: ExoClick, the innovative ad network, today announced that it has launched the native advertising format on its world leading platform. Native advertising is a commonly used ad format in the mainstream industry and because the ad appears just like the editorial content of the publishers site, it has a much higher click through rate compared to standard banner advertising. According to Mediapost consumers interact with native... Read More