Month: March 2016
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ExoClick introduces new platform features including three new traffic distribution algorithms for landing pages
Giles Hirst — Head of Communication
March 29, 2016 — Uncategorized
Barcelona, Spain. March 29, 2016: ExoClick, the innovative ad network, today announced that it has introduced three new traffic distribution algorithms on its industry leading platform. The intelligent algorithms give advertisers automated control over the traffic that they send to variant landing pages that they use to promote individual products and offers. The traffic sharing algorithms can be selected in Admin Panel > Advertisers > Offers. Here is a description... Read More
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By 2017 mobile ad spend to account for 44% of all digital ad spend
Mobile marketing intelligence company Warc has released new research which found that mobile ad spend reached $48bn globally in 2015, making up 30% of all internet ad spend. The research found unsurprisingly, that mobile ad spend has been doubling over the last two years, and by 2017 it is expected to account for 44% of all online ad spend reaching a massive $90bn. Warp found that desktop spending has stagnated... Read More
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What can publishers do about ad blocking?
What are ad blockers? As its name suggests, an ad blocker simply hides all types of advertising on websites so that users of ad blockers will see a blank space where an ad would have been served. Ad blockers are installed as browser extensions. All major browsers have ad blockers available and with a few exceptions, these extensions are not developed by the browsers themselves. How do they work? Ad... Read More