Month: August 2014
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PR: ExoClick Announces Sponsorship of Webmaster Access, Amsterdam
Barcelona, Spain. 25 August 2014: ExoClick, the world’s #1 ad network for the entertainment market, is pleased to announce that the company is a Platinum sponsor at the 10th Webmaster Access show to be held in Amsterdam, 19-22 September 2014. ExoClick CEO and founder, Benjamin Fonzé, commented, “Webmaster Access is a fantastic event for networking and deal brokering and we are very proud to be one of the sponsors as... Read More
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Advice: 5 tips for effective banner advertising
Whether it's online or for mobile, banner advertising is an effective way to promote products and services, but many advertisers make mistakes by launching a campaign without working out their strategy first. The following 5 tips are designed as a useful checklist to ensure you have an effective campaign before running your ads on an ad network like ExoClick. 1. A wider audience Reaching the right target audience with your... Read More
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Advice: How to create a secure environment using HTTPS
Google's Webmaster Central Blog announced that the search engine giant would start using HTTPS as a ranking signal. What does this mean? Basically Google is going to reward websites that offer users a browsing experience that is safe from the prying eyes of third parties. Traditionally HTTPS is used on e-commerce websites and online banking sites, sites where users are required to enter a username and password to login to... Read More
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PR: ExoClick Offers HTTPS Ad Tags To Help With Google’s New Security Ranking Strategy
Barcelona, Spain August 11, 2014: ExoClick, the world’s #1 ad network for the entertainment market has welcomed Google's news regarding the implementation of using the more secure HTTPS as a ranking signal. ExoClick has been encouraging the use of HTTPS since early 2014 and in March the company introduced an important platform upgrade to allow advertising to be served in full HTTPS by generating HTTPS ad tags. The upgrade was... Read More
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Advice: 7 tips for Real Time Bidding success
Real Time Bidding (RTB) was first introduced to the online ad industry back in 2009. The aim was to create a more targeted way to advertise digital display ads (CPC, CPM). Advertisers are asked to bid for certain premium ad inventories supplied by publishers via ad networks, who act like a kind of stock exchange. Various advertisers offer different prices for the ad spots and the highest bid wins the... Read More
